{"id":48706,"date":"2021-05-14T06:43:00","date_gmt":"2021-05-14T06:43:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/les-derniers-magasins-debenhams-ferment-definitivement-leurs-portes\/"},"modified":"2021-05-14T06:43:00","modified_gmt":"2021-05-14T06:43:00","slug":"les-derniers-magasins-debenhams-ferment-definitivement-leurs-portes","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/les-derniers-magasins-debenhams-ferment-definitivement-leurs-portes\/","title":{"rendered":"Les derniers magasins Debenhams ferment d\u00e9finitivement leurs portes"},"content":{"rendered":"

Samedi 15 mai, les derniers magasins de la cha\u00eene britannique de grands magasins en faillite\u00a0Debenhams\u00a0<\/strong>fermeront d\u00e9finitivement leurs portes. Une fermeture qui signera la fin de 242 ann\u00e9es d\u2019histoire de vente au d\u00e9tail. Pourtant, la marque ne dispara\u00eet pas compl\u00e8tement.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

La fin d’une \u00e9poque<\/span><\/h2>\n

Malgr\u00e9 plusieurs ultimes tentatives de rachat l’ann\u00e9e derni\u00e8re, d’abord par\u00a0JD Sports<\/strong>, puis par Frasers Group<\/strong>\u00a0de l’homme d’affaires controvers\u00e9 Mike Ashley, la fin de Debenhams \u00e9tait in\u00e9vitable. L’entreprise ne parvenait pas \u00e0 se d\u00e9p\u00eatrer d’une dette trop lourde. 52 magasins ont d\u00e9j\u00e0 ferm\u00e9 le 8 mai, 25 ont ferm\u00e9 le 12 mai et les 28 derniers magasins baisseront le rideau le 15 mai. Au total, ce sont environ 12\u00a0000 salari\u00e9s qui perdent leur emploi.
\n\u00a0<\/span><\/p>\n

Cette fermeture signe la fin d’une \u00e9poque pour le commerce de d\u00e9tail britannique. L\u2019histoire de Debenhams remonte \u00e0 1778. Dans les ann\u00e9es 1950, le d\u00e9taillant est devenu la plus grande cha\u00eene de grands magasins du Royaume-Uni, avec 110 magasins. La cha\u00eene voulait m\u00eame doubler ce nombre et a continu\u00e9 \u00e0 ouvrir de nouvelles succursales jusqu\u2019en 2017, malgr\u00e9 un chiffre d\u2019affaires et une rentabilit\u00e9 d\u00e9j\u00e0 largement sous pression en raison de l\u2019essor du commerce \u00e9lectronique. <\/span>
\n\u00a0<\/p>\n

Les confinement pendant la pand\u00e9mie de coronavirus\u00a0ont port\u00e9 le coup de gr\u00e2ce au d\u00e9taillant<\/a>, indique la BBC. La marque Debenhams continuera \u00e0 exister en ligne : en janvier,\u00a0Boohoo Group<\/strong>\u00a0a d\u00e9bours\u00e9 55 millions de livres (62 millions d’euros) pour le nom de marque Debenhams. Boohoo veut en faire\u00a0la plus grande place de march\u00e9 du Royaume-Uni<\/a>\u00a0dans le domaine de la mode, de la beaut\u00e9, du sport et des articles m\u00e9nagers.<\/span>
\n\u00a0<\/p>\n

R\u00e9organisations drastiques<\/span><\/h2>\n

Les grands magasins, les fondateurs du commerce de d\u00e9tail moderne, rencontrent des difficult\u00e9s depuis plusieurs ann\u00e9es. Ils sont confront\u00e9s \u00e0 des co\u00fbts immobiliers et des co\u00fbts de personnel \u00e9lev\u00e9s, ainsi qu’\u00e0 la concurrence f\u00e9roce du num\u00e9rique et des marques de luxe qui mettent en place leurs propres canaux de vente. Ils peinent souvent \u00e0 mettre en \u0153uvre des innovations indispensables et, par cons\u00e9quent, \u00e0 s\u00e9duire un public plus jeune. En outre, la fr\u00e9quentation dans les grandes villes a fortement chut\u00e9 depuis la flamb\u00e9e de la pand\u00e9mie.
\n\u00a0<\/span><\/p>\n

L’entreprise britannique\u00a0John Lewis<\/strong>\u00a0tente de renouer avec la rentabilit\u00e9 en convertissant une partie de ses co\u00fbteux locaux commerciaux\u00a0en espace de bureaux<\/a>\u00a0et en supprimant des milliers d’emplois. Marks & Spencer<\/strong>, concurrent du secteur, a \u00e9galement d\u00e9j\u00e0 annonc\u00e9\u00a0une r\u00e9organisation drastique<\/a>. En Allemagne, le groupe de fusion\u00a0Galeria Karstadt Kaufhof<\/strong>, soci\u00e9t\u00e9 m\u00e8re du groupe belge\u00a0INNO<\/strong>, lutte d\u00e9j\u00e0 depuis quelque temps pour sa survie. En France, la crise du coronavirus a co\u00fbt\u00e9 plus d’un milliard d’euros de chiffre d’affaires\u00a0aux\u00a0Galeries Lafayette<\/strong>.\u00a0<\/strong>Parall\u00e8lement, le concoll\u00e8gue Le Printemps<\/strong>\u00a0ferme quatre magasins. Aux \u00c9tats-Unis,\u00a0Lord & Taylor<\/strong>\u00a0et\u00a0Barney’s<\/strong>, entre autres, ont fait faillite, tandis que\u00a0Neimann Marcus<\/strong>\u00a0et JCPenney<\/strong>\u00a0ont pu red\u00e9marrer.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Opportunit\u00e9s d\u2019avenir<\/span><\/h2>\n

Pourtant, cela ne signifie pas que le secteur jadis glorieux des\u00a0department stores<\/em> est d\u00e9finitivement en bout de course. Les grands magasins qui parviennent \u00e0 se r\u00e9inventer ont des perspectives d’avenir fructueuses, affirment les auteurs Erik Van Heuven et Stefan Van Rompaey dans leur livre The Future of Department Stores<\/a>, une production de RetailDetail.
\n\u00a0<\/span><\/p>\n

Mais ces grands magasins doivent faire des choix clairs : s’ils visent le segment du luxe, s\u2019ils ajoutent une exp\u00e9rience avec une offre alimentaire distincte, s\u2019ils investissent dans la num\u00e9risation et s\u2019ils \u00e9tablissent une strat\u00e9gie de march\u00e9 intelligente, ils ont toutes les cartes en main pour renouer avec la croissance. \u00ab\u00a0Ce que font les plateformes en ligne aujourd’hui, les grands magasins l’ont toujours fait, ils \u00e9taient d\u00e9j\u00e0 des plateformes\u00a0avant la lettre<\/em>.\u00a0\u00bb Un \u00ab\u00a0mod\u00e8le phygital\u00a0\u00bb offre de nombreuses opportunit\u00e9s, conclut le livre.<\/span><\/p>\n

\u00a0<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Samedi 15 mai, les derniers magasins de la cha\u00eene britannique de grands magasins en faillite\u00a0Debenhams\u00a0fermeront d\u00e9finitivement leurs portes. Une fermeture qui signera la fin de 242 ann\u00e9es d\u2019histoire de vente au d\u00e9tail. Pourtant, la marque ne dispara\u00eet pas compl\u00e8tement. \u00a0 La fin d’une \u00e9poque Malgr\u00e9 plusieurs ultimes tentatives de rachat l’ann\u00e9e derni\u00e8re, d’abord par\u00a0JD Sports, […]<\/p>\n","protected":false},"author":1,"featured_media":48703,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48706","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nLes derniers magasins Debenhams ferment d\u00e9finitivement leurs portes - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Samedi 15 mai, les derniers magasins de la cha\u00eene britannique de grands magasins en faillite Debenhams fermeront d\u00e9finitivement leurs portes. 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