{"id":48800,"date":"2021-05-19T07:02:56","date_gmt":"2021-05-19T07:02:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-discounter-russe-mere-simplante-aussi-en-belgique\/"},"modified":"2021-05-19T07:02:56","modified_gmt":"2021-05-19T07:02:56","slug":"le-discounter-russe-mere-simplante-aussi-en-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-discounter-russe-mere-simplante-aussi-en-belgique\/","title":{"rendered":"Le discounter russe Mere s\u2019implante aussi en Belgique"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Mere<\/strong>, le combattant des prix de Russie d\u00e9sormais actif dans neuf pays, a de grandes ambitions en Europe occidentale et veut ouvrir dix magasins en Belgique cette ann\u00e9e. Pr\u00e9c\u00e9demment, le discounter avait d\u00e9j\u00e0 annonc\u00e9 avoir des projets pour la France, le Royaume-Uni, l&rsquo;Italie et l&rsquo;Autriche.<\/span><\/p>\n<p><!--break--><\/p>\n<h2><span style=\"background-color:white\">\u00c9conomiser du temps et de l&rsquo;argent<\/span><\/h2>\n<p><span style=\"background-color:white\">Mere annonce ses projets pour la Belgique sur le site merebelgium.com : \u00ab\u00a0Nous\u00a0<a href=\"https:\/\/merebelgium.com\/en\/\">pr\u00e9voyons d&rsquo;ouvrir 10 supermarch\u00e9s en Belgique<\/a>\u00a0en 2021\u00a0\u00bb, indique l&rsquo;entreprise, qui a \u00e9tabli son si\u00e8ge belge, Lightkommerz, \u00e0 Ixelles. Ces derniers jours, la cha\u00eene a \u00e9galement confirm\u00e9 ses projets d&rsquo;expansion\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-hard-discounter-russe-mere-vise-le-royaume-uni-et-la-france\">au Royaume-Uni et en France<\/a>. Le chasseur de prix nourrit donc manifestement de grandes ambitions en Europe occidentale. Sur le site Web, Mere invite les propri\u00e9taires de surfaces commerciales et les fournisseurs \u00e0 travailler main dans la main. La cha\u00eene recherche \u00e9galement un responsable pour l&rsquo;expansion.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le d\u00e9taillant veut permettre aux consommateurs d\u2019\u00e9conomiser du temps et de l&rsquo;argent. Mere garantit les prix les plus bas gr\u00e2ce \u00e0 un partenariat direct avec les producteurs, une politique de contr\u00f4le des co\u00fbts stricte et des marges minimales. \u00ab\u00a0Dans notre magasin, le client paie pour les produits, pas pour la marque\u00a0\u00bb, peut-on lire. Les magasins sont plut\u00f4t spartiates, avec une gamme limit\u00e9e de 1 500 \u00e0 2 000 produits essentiels expos\u00e9s sur des palettes. Les prix seraient environ 20\u00a0% moins chers que ceux pratiqu\u00e9s par les hard discounters.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Un concurrent pour Aldi et Lidl<\/span><\/h2>\n<p><span style=\"background-color:white\">Avec une telle approche, Mere se pose en concurrent des hard discounters\u00a0<strong>Aldi<\/strong>\u00a0et\u00a0<strong>Lidl<\/strong>, qui se sont positionn\u00e9s un peu plus haut sur le march\u00e9 ces derni\u00e8res ann\u00e9es, avec une image de magasin plus chaleureuse et une gamme plus compl\u00e8te de produits frais et de marques A. La cha\u00eene russe entrevoit peut-\u00eatre de nouvelles opportunit\u00e9s dans le segment plus bas du march\u00e9.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Mere est loin d\u2019\u00eatre un petit joueur. L&rsquo;entreprise indique \u00eatre l&rsquo;un des plus grands discounters sur le march\u00e9 en Europe orientale. En Russie, en Bi\u00e9lorussie et au Kazakhstan, la cha\u00eene op\u00e8re sous le nom de\u00a0<strong>Svetofor<\/strong>. Le d\u00e9taillant compte plus de 2 000 magasins dans 9 pays. En 2018, le discounter s\u2019est lanc\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-fooddiscounter-russe-mere-poursuit-son-expansion-europ%C3%A9enne\">dans la conqu\u00eate de l\u2019Europe<\/a>. Des magasins Mere ont ainsi ouvert leurs portes en Roumanie, en Allemagne, en Pologne, en Lituanie et en Lettonie. La soci\u00e9t\u00e9 serait active en Belgique depuis l&rsquo;ann\u00e9e derni\u00e8re.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les d\u00e9taillants russes sont de plus en plus nombreux \u00e0 s&rsquo;implanter en Europe : en 2020, <strong>VkusVill<\/strong>, la cha\u00eene de magasins de produits frais\u00a0en plein essor, a ouvert <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-cha%C3%AEne-russe-vkusvill-ouvre-son-premier-magasin-au-benelux\">un magasin \u00e0 Amsterdam<\/a>, tandis que\u00a0<strong>Wildberries<\/strong>, le plus grand acteur du commerce \u00e9lectronique en Russie,\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/wildberries-arrive-en-allemagne\">a d\u00e9barqu\u00e9 en Allemagne<\/a> en d\u00e9but d\u2019ann\u00e9e.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mere, le combattant des prix de Russie d\u00e9sormais actif dans neuf pays, a de grandes ambitions en Europe occidentale et veut ouvrir dix magasins en Belgique cette ann\u00e9e. Pr\u00e9c\u00e9demment, le discounter avait d\u00e9j\u00e0 annonc\u00e9 avoir des projets pour la France, le Royaume-Uni, l&rsquo;Italie et l&rsquo;Autriche. \u00c9conomiser du temps et de l&rsquo;argent Mere annonce ses projets [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48797,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le discounter russe Mere s\u2019implante aussi en Belgique - RetailDetail BE<\/title>\n<meta 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