{"id":4886,"date":"2014-01-30T07:39:37","date_gmt":"2014-01-30T07:39:37","guid":{"rendered":"https:\/\/www.retaildetail.be\/m-tail\/prophets-fait-decouvrir-rubens-grace-a-ibeacon-dapple\/"},"modified":"2014-01-30T07:39:37","modified_gmt":"2014-01-30T07:39:37","slug":"prophets-fait-decouvrir-rubens-grace-a-ibeacon-dapple","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/prophets-fait-decouvrir-rubens-grace-a-ibeacon-dapple\/","title":{"rendered":"Prophets fait d\u00e9couvrir Rubens gr\u00e2ce \u00e0 iBeacon d\u2019Apple"},"content":{"rendered":"<h2>Phase pilote dans la Maison de Rubens<\/h2>\n<p>Dans le cadre de ce projet Prophets a cr\u00e9\u00e9 une application mobile pour les appareils iOS et a plac\u00e9 \u00e0 travers tout le mus\u00e9e des \u2018beacons\u2019, des balises sans fil qui via Bluetooth envoient des messages vers les iPhone ou iPad des personnes se trouvant \u00e0 proximit\u00e9. Ces beacons permettent donc de transmettre diverses informations aux visiteurs.<\/p>\n<p>\u00ab Nous utilisons iBeacon pour cr\u00e9er un \u2018GPS int\u00e9rieur\u2019 sur l\u2019application iPhone et iPad. On peut ainsi suivre une visite th\u00e9matique \u00e0 travers le mus\u00e9e et \u00eatre invit\u00e9 \u00e0 d\u00e9couvrir plus d\u2019informations sur les \u0153uvres d\u2019art \u00bb, explique Lucas Caesens, Creative Techonologist chez Prophets. Gr\u00e2ce \u00e0 ce dispositif\u00a0 les visiteurs peuvent par exemple participer \u00e0 un quiz ou \u00e0 un parcours de recherche dans le mus\u00e9e.<\/p>\n<p>Pour l\u2019instant le syst\u00e8me a \u00e9t\u00e9 mis en place temporairement en guise de test. Si cette phase pilote\u00a0 s\u2019av\u00e8re concluante, Prophets envisage l\u2019installation d\u2019un dispositif permanent et l\u2019int\u00e9gration de iBeacon dans une nouvelle application pour le mus\u00e9e.<\/p>\n<h2>\n<br \/>\u00ab La plus grande innovation en mati\u00e8re de shopping mobile \u00bb<\/h2>\n<p>Mais Prophets voit plus loin et a l\u2019intention d\u2019appliquer cette technologie \u00e0 d\u2019autres secteurs que celui des mus\u00e9es. Divers projets sont \u00e0 l\u2019\u00e9tude afin de mettre au point des concepts interactifs pour les clients du secteur du retail, des banques et des t\u00e9l\u00e9coms. Selon Business Insider la technologie iBeacon d\u2019Apple offre la solution id\u00e9ale pour une communication efficace entre les marques et les utilisateurs d\u2019iPhone.<\/p>\n<p>Or pour ces utilisateurs la r\u00e9ception dans des espaces int\u00e9rieurs est souvent limit\u00e9e. Gr\u00e2ce \u00e0 iBeacon ce probl\u00e8me est r\u00e9solu. Forbes consid\u00e8re\u00a0 d\u2019ores et d\u00e9j\u00e0 cette technologie comme la plus grande innovation en mati\u00e8re de \u2018shopping mobile\u2019.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Phase pilote dans la Maison de Rubens Dans le cadre de ce projet Prophets a cr\u00e9\u00e9 une application mobile pour les appareils iOS et a plac\u00e9 \u00e0 travers tout le mus\u00e9e des \u2018beacons\u2019, des balises sans fil qui via Bluetooth envoient des messages vers les iPhone ou iPad des personnes se trouvant \u00e0 proximit\u00e9. Ces [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[34],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4886","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-m-tail"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Prophets fait d\u00e9couvrir Rubens gr\u00e2ce \u00e0 iBeacon d\u2019Apple - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/m-tail\/prophets-fait-decouvrir-rubens-grace-a-ibeacon-dapple\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Prophets fait d\u00e9couvrir Rubens gr\u00e2ce \u00e0 iBeacon d\u2019Apple - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Phase pilote dans la Maison de Rubens Dans le cadre de ce projet Prophets a cr\u00e9\u00e9 une application mobile pour les appareils iOS et a plac\u00e9 \u00e0 travers tout le mus\u00e9e des \u2018beacons\u2019, des balises sans fil qui via Bluetooth envoient des messages vers les iPhone ou iPad des personnes se trouvant \u00e0 proximit\u00e9. 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