{"id":48864,"date":"2021-05-20T18:24:28","date_gmt":"2021-05-20T18:24:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-premiers-sites-sont-connus-mere-sinstalle-a-opwijk-couvin-et-flemalle-2\/"},"modified":"2021-05-20T18:24:28","modified_gmt":"2021-05-20T18:24:28","slug":"les-premiers-sites-sont-connus-mere-sinstalle-a-opwijk-couvin-et-flemalle-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-premiers-sites-sont-connus-mere-sinstalle-a-opwijk-couvin-et-flemalle-2\/","title":{"rendered":"Les premiers sites sont connus : Mere s\u2019installe \u00e0 Opwijk, Couvin et Fl\u00e9malle"},"content":{"rendered":"

L\u2019expansion belge du discounter russe Mere<\/strong> se concr\u00e9tise\u00a0: les trois premiers sites ont \u00e9t\u00e9 annonc\u00e9s et le calendrier a \u00e9t\u00e9 fix\u00e9. Le premier magasin ouvrira \u00e0 Opwijk en septembre.\u00a0<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Retailer low-end sans compromis<\/h2>\n

Le discounter russe Mere ne perd pas de temps. Quelques jours seulement apr\u00e8s l\u2019annonce de l\u2019arriv\u00e9e en Belgique de l\u2019enseigne \u00e0 bas prix d\u2019origine sib\u00e9rienne<\/a>, les premiers emplacements sont connus. Les trois premiers magasins ouvriront leurs portes en septembre \u00e0 Opwijk, Couvin et Fl\u00e9malle. C\u2019est ce que r\u00e9v\u00e8le VTM News.\u00a0
\n\u00a0<\/p>\n

Mere est un retailer russe actif dans le segment inf\u00e9rieur qui propose un nombre limit\u00e9 de r\u00e9f\u00e9rences alimentaires et de produits essentiels \u00e0 des prix absolument planchers, souvent en provenance de lots r\u00e9siduels. La cha\u00eene dit \u00eatre jusqu\u2019\u00e0 20% moins ch\u00e8re qu\u2019Aldi<\/strong>. Mere souhaite ouvrir dix magasins en Belgique avant la fin de l\u2019ann\u00e9e. La cha\u00eene pr\u00e9voit d\u2019ailleurs une grosse expansion dans d\u2019autres pays d\u2019Europe occidentale<\/a> : active en Allemagne depuis deux ans, elle a r\u00e9cemment ouvert ses premiers magasins en Espagne. Ses autres destinations sont la France, le Royaume-Uni, l\u2019Italie et l\u2019Autriche.
\n\u00a0<\/p>\n

Si les ambitions de l\u2019enseigne russe peuvent para\u00eetre surprenantes, le moment choisi n\u2019est pas anodin. Les discounters Aldi et Lidl<\/strong> ont beaucoup investi le segment interm\u00e9diaire ces derni\u00e8res ann\u00e9es. Or la crise sanitaire pourrait donner lieu \u00e0 une r\u00e9cession et les prix des denr\u00e9es alimentaires ne cessent d\u2019augmenter. La combinaison de ces \u00e9l\u00e9ments peut constituer le terreau id\u00e9al pour un hard-discounter intransigeant<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

L\u2019expansion belge du discounter russe Mere se concr\u00e9tise\u00a0: les trois premiers sites ont \u00e9t\u00e9 annonc\u00e9s et le calendrier a \u00e9t\u00e9 fix\u00e9. Le premier magasin ouvrira \u00e0 Opwijk en septembre.\u00a0 \u00a0 Retailer low-end sans compromis Le discounter russe Mere ne perd pas de temps. Quelques jours seulement apr\u00e8s l\u2019annonce de l\u2019arriv\u00e9e en Belgique de l\u2019enseigne \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":48861,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48864","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLes premiers sites sont connus : Mere s\u2019installe \u00e0 Opwijk, Couvin et Fl\u00e9malle - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"L\u2019expansion belge du discounter russe Mere se concr\u00e9tise : les trois premiers sites ont \u00e9t\u00e9 annonc\u00e9s.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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