{"id":48923,"date":"2021-05-25T09:07:02","date_gmt":"2021-05-25T09:07:02","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/kamera-express-se-concentre-sur-la-wallonie-et-lallemagne-2\/"},"modified":"2021-05-25T09:07:02","modified_gmt":"2021-05-25T09:07:02","slug":"kamera-express-se-concentre-sur-la-wallonie-et-lallemagne-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/kamera-express-se-concentre-sur-la-wallonie-et-lallemagne-2\/","title":{"rendered":"Kamera Express se concentre sur la Wallonie et l&#039;Allemagne"},"content":{"rendered":"<p><span style=\"background-color:white\">Apr\u00e8s une ann\u00e9e de mise en attente des projets d&rsquo;expansion, le sp\u00e9cialiste de la photo et de la vid\u00e9o\u00a0<strong>Kamera Express<\/strong>\u00a0veut reprendre l\u2019ouverture de nouveaux magasins physiques. Le groupe se concentre sur la Belgique francophone et l\u2019Allemagne.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Mod\u00e8le de vente au d\u00e9tail omnicanal<\/span><\/h2>\n<p><span style=\"background-color:white\">Kamera Express, qui f\u00eate son 25e anniversaire cette ann\u00e9e, compte d\u00e9sormais treize magasins aux Pays-Bas. En Belgique, la cha\u00eene veut passer de cinq \u00e0 neuf magasins. \u00ab\u00a0Quatre magasins suppl\u00e9mentaires devraient ouvrir leurs portes,\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/%E2%80%9Cmet-kamera-express-zijn-we-koning-van-onze-niche%E2%80%9D\">notamment dans la partie francophone du pays<\/a>\u00a0\u00bb, d\u00e9clare Ben Cornelisse, PDG et co-propri\u00e9taire, dans une interview accord\u00e9e \u00e0 RetailDetail. \u00ab\u00a0Nous avons un magasin au Luxembourg et nous voulons passer de deux \u00e0 dix magasins en Allemagne dans les prochaines ann\u00e9es. \u00c0 terme, nous pourrions avoir 20 \u00e0 30 magasins dans la r\u00e9gion.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les magasins physiques continuent \u00e0 jouer un r\u00f4le important dans le mod\u00e8le omnicanal de Kamera Express : non seulement comme points de collecte et de service, mais aussi comme lieux de rencontre. Pour le d\u00e9taillant, le pouvoir de diff\u00e9rentiation ne r\u00e9side pas tant de la vente de produits, mais dans la cr\u00e9ation d&rsquo;une communaut\u00e9. \u00ab\u00a0Chez nous, vous ne pouvez pas s\u00e9lectionner des produits en rayon et passer \u00e0 la caisse, chaque vente implique l&rsquo;intervention d&rsquo;un employ\u00e9. La photographie est \u00e9motionnelle, une conversation de vente est riche. Nos magasins remplissent en quelque sorte une fonction de clubhouse, o\u00f9 les gens s&rsquo;attardent un moment. Ils peuvent toujours profiter d&rsquo;un bon caf\u00e9.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans un entretien approfondi, Ben Cornelisse en dit plus sur le mod\u00e8le de vente au d\u00e9tail unique de Kamera Express et sur les\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/%E2%80%9Cmet-kamera-express-zijn-we-koning-van-onze-niche%E2%80%9D\">projets d\u2019avenir de la cha\u00eene<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s une ann\u00e9e de mise en attente des projets d&rsquo;expansion, le sp\u00e9cialiste de la photo et de la vid\u00e9o\u00a0Kamera Express\u00a0veut reprendre l\u2019ouverture de nouveaux magasins physiques. Le groupe se concentre sur la Belgique francophone et l\u2019Allemagne. \u00a0 Mod\u00e8le de vente au d\u00e9tail omnicanal Kamera Express, qui f\u00eate son 25e anniversaire cette ann\u00e9e, compte d\u00e9sormais treize [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":48920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-48923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kamera Express se concentre sur la Wallonie et l&#039;Allemagne - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le sp\u00e9cialiste de la photo et de la vid\u00e9o Kamera Express veut reprendre l\u2019ouverture de nouveaux magasins physiques. 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