{"id":4896,"date":"2014-01-30T13:02:35","date_gmt":"2014-01-30T13:02:35","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/samsung-ouvrira-60-magasins-en-europe-endeans-les-trois-mois\/"},"modified":"2014-01-30T13:02:35","modified_gmt":"2014-01-30T13:02:35","slug":"samsung-ouvrira-60-magasins-en-europe-endeans-les-trois-mois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-ouvrira-60-magasins-en-europe-endeans-les-trois-mois\/","title":{"rendered":"Samsung ouvrira 60 magasins en Europe end\u00e9ans les trois mois"},"content":{"rendered":"<h2>Ouverture d\u00e8s le mois d\u2019avril<\/h2>\n<p>Les 60 boutiques Samsung devraient ouvrir leurs portes d\u00e8s le mois d\u2019avril : 10 \u00e0 15 magasins sont pr\u00e9vus en Grande-Bretagne, les autres seront r\u00e9partis sur l\u2019Irlande, l\u2019Allemagne, le Portugal, la Su\u00e8de, les Pays-Bas et l\u2019Espagne (o\u00f9 Samsung depuis l\u2019automne teste le concept avec trois magasins \u2013 voir photo).<\/p>\n<p>Les Samsung Stores proposeront des smartphones, tablettes, laptops et portables. En revanche les t\u00e9l\u00e9viseurs et produits blancs (gros \u00e9lectro) ne feront pas partie de l\u2019assortiment. La rapidit\u00e9 de cette op\u00e9ration s\u2019explique par le fait que quasi toutes les nouvelles boutiques Samsung s\u2019installeront dans d\u2019anciens points de vente de Carphone et PhoneHouse. Sachant que le groupe britannique dispose de\u00a0 pas moins de 2.000 magasins, Samsung a donc de quoi poursuivre son expansion.<\/p>\n<p>\u00ab Il s\u2019agit d\u2019une alliance importante qui permet de combiner la force des deux entreprises \u00bb, affirme Andrew Harrison, CEO de Carphone. \u00ab Ensemble, nous avons cr\u00e9\u00e9 un nouveau concept retail puissant, offrant \u00e0 nos clients une large gamme de produits, de contenu et de services. Cette alliance\u00a0 repr\u00e9sente un gros investissement et g\u00e9n\u00e8re des jobs dans le secteur du retail. \u00bb<\/p>\n<h2>\n<br \/>Une attaque directe \u00e0 l\u2019encontre des Apple Stores<\/h2>\n<p>Gr\u00e2ce \u00e0 cette expansion en force, Samsung \u2013 <a target=\"_blank\" href=\"fr\/f-belgique\/bgq-electronique\/item\/17512-ventes-records-de-plus-d%E2%80%99un-milliard-de-smartphones-en-2013\" rel=\"noopener\">leader incontest\u00e9 sur le march\u00e9 des smartphones<\/a> \u2013 entend s\u2019attaquer\u00a0 \u00e0 son grand rival Apple, qui actuellement dispose de 98 Apple Stores dans huit pays europ\u00e9ens, dont 37 en Grande-Bretagne.<\/p>\n<p>Rien d\u2019\u00e9tonnant \u00e0 ce que Samsung\u00a0 mise pleinement sur les Samsung Stores, car ces flagship stores sont de r\u00e9elles mines d\u2019or. Pour comprendre il suffit de passer en revue les r\u00e9sultats des Apple Stores, qui r\u00e9alisent un chiffre d\u2019affaires de quelque 19 milliards de dollars par an (pr\u00e8s de 14 milliards d\u2019euros) et g\u00e9n\u00e8rent davantage de cash par m\u00b2 que n\u2019importe quelle cha\u00eene retail. Le trimestre dernier les Apple Stores ont accueilli 114 millions de visiteurs, soit 21.000 acheteurs potentiels par magasin par semaine.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ouverture d\u00e8s le mois d\u2019avril Les 60 boutiques Samsung devraient ouvrir leurs portes d\u00e8s le mois d\u2019avril : 10 \u00e0 15 magasins sont pr\u00e9vus en Grande-Bretagne, les autres seront r\u00e9partis sur l\u2019Irlande, l\u2019Allemagne, le Portugal, la Su\u00e8de, les Pays-Bas et l\u2019Espagne (o\u00f9 Samsung depuis l\u2019automne teste le concept avec trois magasins \u2013 voir photo). Les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-4896","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Samsung ouvrira 60 magasins en Europe end\u00e9ans les trois mois - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/electro\/samsung-ouvrira-60-magasins-en-europe-endeans-les-trois-mois\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Samsung ouvrira 60 magasins en Europe end\u00e9ans les trois mois - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Ouverture d\u00e8s le mois d\u2019avril Les 60 boutiques Samsung devraient ouvrir leurs portes d\u00e8s le mois d\u2019avril : 10 \u00e0 15 magasins sont pr\u00e9vus en Grande-Bretagne, les autres seront r\u00e9partis sur l\u2019Irlande, l\u2019Allemagne, le Portugal, la Su\u00e8de, les Pays-Bas et l\u2019Espagne (o\u00f9 Samsung depuis l\u2019automne teste le concept avec trois magasins \u2013 voir photo). 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