{"id":49074,"date":"2021-06-01T09:35:39","date_gmt":"2021-06-01T09:35:39","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/picnic-bientot-a-anvers\/"},"modified":"2021-06-01T09:35:39","modified_gmt":"2021-06-01T09:35:39","slug":"picnic-bientot-a-anvers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-bientot-a-anvers\/","title":{"rendered":"Picnic bient\u00f4t \u00e0 Anvers ?"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Picnic<\/strong>\u00a0\u00e9tend son champ d&rsquo;action plus loin vers la fronti\u00e8re belge. Le supermarch\u00e9 en ligne desservira bient\u00f4t \u00e9galement les villes de Roosendaal et Bergen op Zoom, et Anvers sera donc \u00e9galement \u00e0 port\u00e9e de main&#8230;<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Zones Picnic caract\u00e9ristiques\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon Emerce, il s\u2019agit au total de\u00a0<a href=\"https:\/\/www.emerce.nl\/nieuws\/picnic-breidt-uit-roosendaal\" target=\"_blank\" rel=\"noopener\">90\u00a0000 m\u00e9nages<\/a>\u00a0\u00e0 Roosendaal, Bergen op Zoom et dans les communes environnantes telles que Steenbergen et Rucphen. Ils peuvent d\u00e9j\u00e0 s&rsquo;inscrire en utilisant l&rsquo;application Picnic et arriveront sur une liste d&rsquo;attente. Le supermarch\u00e9 en ligne va progressivement les inclure dans sa client\u00e8le.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Environ un tiers des m\u00e9nages de Roosendaal et de Bergen op Zoom a des enfants. Ce qui en fait des zones Picnic caract\u00e9ristiques\u00a0\u00bb, explique le directeur Michiel Muller \u00e0 propos du d\u00e9ploiement. Picnic compte environ 650 000 clients dans l&rsquo;ensemble des Pays-Bas. Selon des \u00e9tudes r\u00e9centes, l\u2019entreprise tr\u00f4ne d\u00e9sormais en \u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/picnic-d%C3%A9passe-jumbo-sur-le-march%C3%A9-n%C3%A9erlandais-des-courses-en-ligne\" target=\"_blank\" rel=\"noopener\">deuxi\u00e8me position sur le march\u00e9 des courses en ligne<\/a>,\u00a0au d\u00e9triment de\u00a0<strong>Jumbo<\/strong>.\u00a0<strong>Albert Heijn<\/strong>\u00a0reste le leader incontest\u00e9 du march\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Avec cette expansion, Picnic fait un autre grand pas en direction de la ville belge d&rsquo;Anvers, selon Stefan Van Rompaey, expert en commerce de d\u00e9tail. \u00ab\u00a0Picnic pratique une strat\u00e9gie de tache d&rsquo;encre, en s&rsquo;\u00e9tendant aux communes voisines qu&rsquo;ils peuvent ainsi desservir seuls. Un premier essai belge \u00e0 Essen, par exemple, fait d\u00e9sormais aussi partie des possibilit\u00e9s.\u00a0\u00bb<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Picnic\u00a0\u00e9tend son champ d&rsquo;action plus loin vers la fronti\u00e8re belge. Le supermarch\u00e9 en ligne desservira bient\u00f4t \u00e9galement les villes de Roosendaal et Bergen op Zoom, et Anvers sera donc \u00e9galement \u00e0 port\u00e9e de main&#8230; \u00a0 \u00ab\u00a0Zones Picnic caract\u00e9ristiques\u00a0\u00bb Selon Emerce, il s\u2019agit au total de\u00a090\u00a0000 m\u00e9nages\u00a0\u00e0 Roosendaal, Bergen op Zoom et dans les communes environnantes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49071,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49074","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Picnic bient\u00f4t \u00e0 Anvers ? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Picnic \u00e9tend son champ d&#039;action plus loin vers la fronti\u00e8re belge. 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