{"id":49106,"date":"2021-06-02T08:53:12","date_gmt":"2021-06-02T08:53:12","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/sofacompany-devient-une-societe-soeur-de-jysk\/"},"modified":"2021-06-02T08:53:12","modified_gmt":"2021-06-02T08:53:12","slug":"sofacompany-devient-une-societe-soeur-de-jysk","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/sofacompany-devient-une-societe-soeur-de-jysk\/","title":{"rendered":"Sofacompany devient une soci\u00e9t\u00e9 s\u0153ur de Jysk"},"content":{"rendered":"<p>La marque danoise d\u2019ameublement en ligne <strong>Sofacompany<\/strong> a un nouveau propri\u00e9taire : elle fait d\u00e9sormais partie de <strong>Lars Larsen Group<\/strong>, qui poss\u00e8de \u00e9galement <strong>Jysk<\/strong> et <strong>Bolia<\/strong>. L&rsquo;entreprise continuera \u00e0 \u00e9voluer ind\u00e9pendamment.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Meilleur positionnement en ligne<\/h2>\n<p>Jusqu&rsquo;\u00e0 r\u00e9cemment, Sofacompany, fond\u00e9e par le couple Catherine et Christian Rudolph en 2012, \u00e9tait d\u00e9tenue par le fonds d&rsquo;investissement Procuritas. Depuis 2017, le chiffre d\u2019affaires de l&rsquo;entreprise a plus que doubl\u00e9, passant \u00e0 73 millions d&rsquo;euros, tandis que son EBITDA a tripl\u00e9 pour atteindre 7 millions d&rsquo;euros. Un succ\u00e8s b\u00e2ti sur la vente directe de l&rsquo;usine au client, sans interm\u00e9diaire. La forte croissance en ligne est \u00e9galement ce qui a suscit\u00e9 l&rsquo;int\u00e9r\u00eat de l&rsquo;acqu\u00e9reur Lars Larsen Group.<\/p>\n<p>\u00ab\u00a0L&rsquo;acquisition de Sofacompany s&rsquo;inscrit dans notre strat\u00e9gie de continuer \u00e0 renforcer notre positionnement en ligne\u00a0\u00bb, d\u00e9clare Jan B\u00f8gh, PDG de JYSK, qui deviendra \u00e9galement pr\u00e9sident du conseil d&rsquo;administration de Sofacompany. \u00ab\u00a0L&rsquo;objectif est d&rsquo;atteindre la m\u00eame part de march\u00e9 avec nos canaux de vente en ligne qu&rsquo;avec les magasins physiques et les showrooms. Sofacompany peut grandement y contribuer, car les ventes en ligne de mobilier, entre autres, ont consid\u00e9rablement augment\u00e9 depuis la crise.\u00a0\u00bb<\/p>\n<p>B\u00f8gh souligne qu\u2019il n\u2019est pas question de faire de Sofacompany une composante de Jysk : le d\u00e9taillant \u00e9voluera comme une entreprise ind\u00e9pendante, \u00e0 l\u2019instar des autres marques du groupe. La direction reste en place et l&rsquo;entreprise se voit offrir les moyens de continuer \u00e0 se d\u00e9velopper.<\/p>\n<p>En d\u00e9but de semaine, nous avions appris que Lars Larsen Group avait <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/maison-d%C3%A9co\/beter-bed-vend-sa-filiale-su%C3%A9doise-s%C3%A4ngj%C3%A4tten\">\u00e9galement rachet\u00e9 le sp\u00e9cialiste du sommeil su\u00e9dois <strong>S\u00e4ngj\u00e4tten<\/strong> <\/a>\u00e0 <strong>Beter Bed Holding<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La marque danoise d\u2019ameublement en ligne Sofacompany a un nouveau propri\u00e9taire : elle fait d\u00e9sormais partie de Lars Larsen Group, qui poss\u00e8de \u00e9galement Jysk et Bolia. L&rsquo;entreprise continuera \u00e0 \u00e9voluer ind\u00e9pendamment. \u00a0 Meilleur positionnement en ligne Jusqu&rsquo;\u00e0 r\u00e9cemment, Sofacompany, fond\u00e9e par le couple Catherine et Christian Rudolph en 2012, \u00e9tait d\u00e9tenue par le fonds d&rsquo;investissement [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49103,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sofacompany devient une soci\u00e9t\u00e9 s\u0153ur de Jysk - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La marque danoise d\u2019ameublement en ligne Sofacompany a un nouveau propri\u00e9taire : elle fait d\u00e9sormais partie de Lars Larsen Group, qui poss\u00e8de \u00e9galement Jysk et Bolia. 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