{"id":49167,"date":"2021-06-04T10:31:07","date_gmt":"2021-06-04T10:31:07","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/apple-veut-ouvrir-plus-de-magasins-physiques\/"},"modified":"2021-06-04T10:31:07","modified_gmt":"2021-06-04T10:31:07","slug":"apple-veut-ouvrir-plus-de-magasins-physiques","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/apple-veut-ouvrir-plus-de-magasins-physiques\/","title":{"rendered":"Apple veut ouvrir plus de magasins physiques"},"content":{"rendered":"<p><span style=\"background-color:white\">Malgr\u00e9 les profondes r\u00e9percussions de la pand\u00e9mie de coronavirus sur le commerce de d\u00e9tail,\u00a0<strong>Apple<\/strong>\u00a0a d\u00e9clar\u00e9 vouloir continuer \u00e0 d\u00e9velopper son r\u00e9seau de magasins physiques.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0D\u00e9couvrir les produits\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Le g\u00e9ant de la technologie \u00e9tabli en Californie compte environ 500 magasins Apple dans le monde, dont une centaine en Europe. La soci\u00e9t\u00e9 avait d\u00e9j\u00e0 pour ambition d&rsquo;\u00e9tendre son r\u00e9seau mondial de magasins mais, avec l\u2019arriv\u00e9e de la crise du coronavirus et la transition acc\u00e9l\u00e9r\u00e9e vers la vente en ligne, ce projet \u00e9tait largement remis en question.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Selon Bloomberg, Apple a d\u00e9sormais confirm\u00e9\u00a0<a href=\"https:\/\/www.bloomberg.com\/news\/articles\/2021-05-30\/apple-to-open-more-stores-even-as-pandemic-drives-online-sales\" target=\"_blank\" rel=\"noopener\">que ses projets d&rsquo;expansion sont toujours d\u2019actualit\u00e9<\/a>. L&rsquo;agence de presse se base sur les d\u00e9clarations de Deirdre O&rsquo;Brien, vice-pr\u00e9sidente senior Retail &amp; People chez Apple, au groupe de m\u00e9dia allemand\u00a0<strong>Funke Mediengruppe<\/strong><strong>.<\/strong> \u00ab Sur notre site web, les clients peuvent trouver beaucoup d&rsquo;informations sur les produits\u00a0\u00bb, a d\u00e9clar\u00e9 O&rsquo;Brien. \u00ab En magasin, ils peuvent les toucher, les sentir. Nous pr\u00e9voyons d\u2019ouvrir d&rsquo;autres magasins.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">O&rsquo;Brien n&rsquo;a pas d\u00e9voil\u00e9 davantage de d\u00e9tails. On ignore \u00e9galement si l&rsquo;entreprise pr\u00e9voit de s&rsquo;\u00e9tendre \u00e0 l\u2019\u00e9chelle mondiale ou seulement aux \u00c9tats-Unis.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 les profondes r\u00e9percussions de la pand\u00e9mie de coronavirus sur le commerce de d\u00e9tail,\u00a0Apple\u00a0a d\u00e9clar\u00e9 vouloir continuer \u00e0 d\u00e9velopper son r\u00e9seau de magasins physiques. \u00a0 \u00ab\u00a0D\u00e9couvrir les produits\u00a0\u00bb Le g\u00e9ant de la technologie \u00e9tabli en Californie compte environ 500 magasins Apple dans le monde, dont une centaine en Europe. La soci\u00e9t\u00e9 avait d\u00e9j\u00e0 pour ambition [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49167","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Apple veut ouvrir plus de magasins physiques - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 les profondes r\u00e9percussions de la pand\u00e9mie de coronavirus sur le commerce de d\u00e9tail, Apple a d\u00e9clar\u00e9 vouloir continuer \u00e0 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