{"id":49232,"date":"2021-06-08T10:28:04","date_gmt":"2021-06-08T10:28:04","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-et-albert-heijn-remportent-largement-la-guerre-des-prix\/"},"modified":"2021-06-08T10:28:04","modified_gmt":"2021-06-08T10:28:04","slug":"colruyt-et-albert-heijn-remportent-largement-la-guerre-des-prix","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-albert-heijn-remportent-largement-la-guerre-des-prix\/","title":{"rendered":"Colruyt et Albert Heijn remportent largement la guerre des prix"},"content":{"rendered":"<p><span style=\"background-color:white\">Une nouvelle comparaison des prix confirme que\u00a0<strong>Colruyt<\/strong>\u00a0est la cha\u00eene de supermarch\u00e9s la moins ch\u00e8re du pays, talonn\u00e9e de pr\u00e8s par\u00a0<strong>Albert Heijn<\/strong>. L&rsquo;\u00e9cart avec les concurrents est consid\u00e9rable.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Carrefour se d\u00e9marque par sa strat\u00e9gie des prix<\/span><\/h2>\n<p><span style=\"background-color:white\">Selon les nouveaux chiffres de Daltix sur les prix dans les supermarch\u00e9s belges, Colruyt et Albert Heijn sont plus de dix pour cent moins chers que leur plus proche rival,\u00a0<strong>Carrefour<\/strong>\u00a0Hyper. L&rsquo;\u00e9cart de prix avec les autres cha\u00eenes de supermarch\u00e9s est frappant : celles-ci semblent avoir renonc\u00e9 \u00e0 lutter pour offrir le prix le plus bas. Certaines cha\u00eenes ont introduit de fortes hausses de prix en mars 2020, et n\u2019ont pas fait marche arri\u00e8re par la suite.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Carrefour Belgique, en particulier, se distingue par sa strat\u00e9gie des prix : alors que les hypermarch\u00e9s ne laissent pas trop se creuser l\u2019\u00e9cart avec les leaders afin de pr\u00e9server l&rsquo;image de prix du d\u00e9taillant, les magasins Carrefour Market poursuivent une politique de prix diff\u00e9renci\u00e9e localement. \u00c0 Bruxelles notamment, les prix dans ces supermarch\u00e9s ont augment\u00e9 l&rsquo;ann\u00e9e derni\u00e8re jusqu&rsquo;\u00e0 atteindre le niveau des magasins de proximit\u00e9 Carrefour Express. Du jamais vu. Mais \u00e0 en juger par les bons r\u00e9sultats de Carrefour en Belgique, cette strat\u00e9gie semble payante.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Dans\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/prix-dans-les-supermarch%C3%A9s-colruyt-et-albert-heijn-au-coude-%C3%A0-coude-la-strat%C3%A9gie-de\">cette analyse approfondie incluant des chiffres et des graphiques<\/a>, RetailDetail et Daltix examinent de plus pr\u00e8s l&rsquo;\u00e9volution des prix chez Colruyt, Albert Heijn, Carrefour et les autres cha\u00eenes de supermarch\u00e9s belges.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une nouvelle comparaison des prix confirme que\u00a0Colruyt\u00a0est la cha\u00eene de supermarch\u00e9s la moins ch\u00e8re du pays, talonn\u00e9e de pr\u00e8s par\u00a0Albert Heijn. L&rsquo;\u00e9cart avec les concurrents est consid\u00e9rable. \u00a0 Carrefour se d\u00e9marque par sa strat\u00e9gie des prix Selon les nouveaux chiffres de Daltix sur les prix dans les supermarch\u00e9s belges, Colruyt et Albert Heijn sont plus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49229,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49232","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt et Albert Heijn remportent largement la guerre des prix - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Une nouvelle \u00e9tude confirme que Colruyt est la cha\u00eene de supermarch\u00e9s la moins ch\u00e8re du pays, juste devant Albert Heijn. 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