{"id":49329,"date":"2021-06-14T08:47:54","date_gmt":"2021-06-14T08:47:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/les-fermetures-des-etablissements-horeca-coulent-les-exportations-de-biere-belge\/"},"modified":"2021-06-14T08:47:54","modified_gmt":"2021-06-14T08:47:54","slug":"les-fermetures-des-etablissements-horeca-coulent-les-exportations-de-biere-belge","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-fermetures-des-etablissements-horeca-coulent-les-exportations-de-biere-belge\/","title":{"rendered":"Les fermetures horeca coulent les exportations de bi\u00e8re belge, les supermarch\u00e9s compensent l\u00e9g\u00e8rement"},"content":{"rendered":"

Pour l\u2019industrie brassicole belge, 2020 est une ann\u00e9e \u00e0 oublier. Au niveau national, la consommation de bi\u00e8re a recul\u00e9 d\u2019un peu moins de 20\u00a0%. Et les exportations qui avaient compens\u00e9 la baisse des ventes domestiques ces derni\u00e8res ann\u00e9es ont \u00e9galement subi l\u2019impact des mesures sanitaires dans le reste du monde. R\u00e9sultat\u00a0: 2020 est la pire ann\u00e9e pour le secteur brassicole belge depuis la Seconde Guerre mondiale.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Baisse de moiti\u00e9 dans l\u2019horeca en Belgique<\/h2>\n

C\u2019est ce qui ressort des chiffres de Brasseurs Belges, la f\u00e9d\u00e9ration sectorielle. Ces chiffres sont \u00e9loquents. Les volumes ont baiss\u00e9 de moiti\u00e9 dans l\u2019horeca belge, passant de 2,95 millions d\u2019hectolitres en 2019 \u00e0 1,54 million d\u2019hectolitres l\u2019an dernier. Ce recul a \u00e9t\u00e9 en partie contrebalanc\u00e9 par l\u2019augmentation des ventes dans les supermarch\u00e9s, qui ont progress\u00e9 de 2,6\u00a0%. La crise sanitaire a ainsi acc\u00e9l\u00e9r\u00e9 la tendance \u00e0 long terme en faveur de la consommation \u00e0 domicile.<\/p>\n

\u00a0<\/p>\n

M\u00eame s\u2019il s\u2019agit \u00e9videmment d\u2019un instantan\u00e9 biais\u00e9 par la pand\u00e9mie. Il faut \u00e0 pr\u00e9sent observer \u00e0 quelle vitesse l\u2019horeca belge se redressera de plusieurs mois de fermeture. Krishan Maudgal, directeur de Brasseurs Belges, veut avant tout que l\u2019on supprime au plus vite les restrictions de capacit\u00e9 dans les pubs. \u00ab\u00a0Nous devons \u00e0 nouveau pouvoir boire des pintes au bar d\u00e8s que possible\u00a0\u00bb,\u00a0a-t-il d\u00e9clar\u00e9 au Standaard<\/a>.<\/p>\n

\u00a0<\/p>\n

Vague de faillites imminente<\/h2>\n

Reste \u00e0 savoir si l\u2019assouplissement arrivera \u00e0 temps pour certains \u00e9tablissements horeca. Le secteur craint une vague de faillites. Dans De Tijd, le leader sur march\u00e9\u00a0AB InBev<\/strong>\u00a0estime que 30\u00a0% des caf\u00e9s et restaurants devront fermer d\u00e9finitivement leurs portes au cours ann\u00e9es \u00e0 venir. La crise sanitaire a \u00e9puis\u00e9 les r\u00e9serves financi\u00e8res. De nombreux caf\u00e9s ne doivent leur survie qu\u2019aux aides publiques et aux sursis de paiement accord\u00e9s par les propri\u00e9taires, les banques et le fisc. Mais ces mesures vont prendre fin. Et leur abolition risque d\u2019\u00eatre le coup de gr\u00e2ce pour de nombreux \u00e9tablissements.\u00a0<\/p>\n

\u00a0<\/p>\n

Les nombreux brasseurs de notre pays doivent \u00e9galement s\u2019adapter \u00e0 cette r\u00e9alit\u00e9. Les exportations n\u2019ont pas contrebalanc\u00e9 la baisse des volumes domestiques. Les exportations vers l\u2019Europe ont certes assez bien r\u00e9sist\u00e9, notamment vers la France et le Royaume-Uni post-Brexit. Elles ont progress\u00e9 de 3,3\u00a0% en volume. Mais les exportations vers le reste du monde ont recul\u00e9 de 18,3\u00a0%. Le fait que les bi\u00e8res belges se vendent souvent dans les supermarch\u00e9s en Europe alors que le reste du monde les consomme principalement dans les \u00e9tablissements horeca n\u2019y est pas \u00e9tranger.<\/p>\n

\u00a0<\/p>\n

Cela signifie \u00e9galement que ces exportations mondiales vont reprendre au fur et \u00e0 mesure que les restrictions seront assouplies dans l\u2019horeca. Mais cette crise va co\u00fbter cher \u00e0 de nombreux brasseurs,\u00a0rapporte De Tijd<\/a>. Ceux qui \u00e9taient tr\u00e8s tributaires de l\u2019horeca jusqu\u2019\u00e0 pr\u00e9sent, comme la brasserie Haacht<\/strong>, ont ainsi d\u00fb adapter leur strat\u00e9gie et se concentrer davantage sur les ventes dans les supermarch\u00e9s et les magasins de boissons.<\/p>\n

CONSOMMATION DE BI\u00c8RE EN BELGIQUE (EN HECTOLITRES)<\/p>\n

\"\"<\/p>\n

(Image rapport annuel Belgian Brewers<\/a>)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Pour l\u2019industrie brassicole belge, 2020 est une ann\u00e9e \u00e0 oublier. Au niveau national, la consommation de bi\u00e8re a recul\u00e9 d\u2019un peu moins de 20\u00a0%. Et les exportations qui avaient compens\u00e9 la baisse des ventes domestiques ces derni\u00e8res ann\u00e9es ont \u00e9galement subi l\u2019impact des mesures sanitaires dans le reste du monde. R\u00e9sultat\u00a0: 2020 est la pire […]<\/p>\n","protected":false},"author":1,"featured_media":49326,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49329","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLes fermetures horeca coulent les exportations de bi\u00e8re belge, les supermarch\u00e9s compensent l\u00e9g\u00e8rement - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour l\u2019industrie brassicole belge, 2020 est une ann\u00e9e \u00e0 oublier. Au niveau national, la consommation de bi\u00e8re a recul\u00e9 d\u2019un peu moins de 20 %. Et les exportations qui avaient compens\u00e9 la baisse des ventes domestiques ces derni\u00e8res ann\u00e9es ont \u00e9galement subi l\u2019impact des mesures sanitaires dans le reste du monde.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-fermetures-des-etablissements-horeca-coulent-les-exportations-de-biere-belge\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les fermetures horeca coulent les exportations de bi\u00e8re belge, les supermarch\u00e9s compensent l\u00e9g\u00e8rement - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Pour l\u2019industrie brassicole belge, 2020 est une ann\u00e9e \u00e0 oublier. Au niveau national, la consommation de bi\u00e8re a recul\u00e9 d\u2019un peu moins de 20 %. 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