{"id":49364,"date":"2021-06-15T14:01:08","date_gmt":"2021-06-15T14:01:08","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lepicerie-en-ligne-frichti-se-lance-en-belgique-2\/"},"modified":"2021-06-15T14:01:08","modified_gmt":"2021-06-15T14:01:08","slug":"lepicerie-en-ligne-frichti-se-lance-en-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lepicerie-en-ligne-frichti-se-lance-en-belgique-2\/","title":{"rendered":"L'\u00e9picerie en ligne Frichti se lance en Belgique"},"content":{"rendered":"

Frichti<\/strong>, un croisement entre un supermarch\u00e9 en ligne haut de gamme et un service de livraison de repas, d\u00e9barque en Belgique. La start-up fran\u00e7aise commencera par Bruxelles avant de se d\u00e9ployer \u00e0 l’\u00e9chelle nationale.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Nouvelle g\u00e9n\u00e9ration de supermarch\u00e9s<\/h2>\n

\u00c0 partir du 29 juin, les \u00ab\u00a0foodies bruxellois\u00a0\u00bb pourront profiter de Frichti : l’entreprise fran\u00e7aise entamera son expansion internationale et compte bien faire sensation avec son concept \u00ab\u00a0click to fridge\u00a0\u00bb, soit la livraison \u00e0 domicile de produits frais et locaux ou de repas en 20 minutes. Une performance r\u00e9alis\u00e9e gr\u00e2ce \u00e0 des darkstores<\/em> r\u00e9partis dans la ville, desservant le centre et le sud de Bruxelles.<\/p>\n

\u00a0<\/p>\n

Frichti se d\u00e9finit comme un supermarch\u00e9 de nouvelle g\u00e9n\u00e9ration : tous les matins, des fruits et l\u00e9gumes frais, ainsi que des plats et des produits de marques locales, sont livr\u00e9s dans les darkstores. Les commandes sont r\u00e9cup\u00e9r\u00e9es et livr\u00e9es en 20 minutes par des coursiers \u00e0 v\u00e9lo ou en scooter \u00e9lectrique. Le service est disponible sept jours sur sept.<\/p>\n

\u00a0<\/p>\n

Partenariats locaux<\/h2>\n

Le concept fran\u00e7ais, qui a vu le jour en France il y a six ans, se targue de pouvoir livrer des aliments de qualit\u00e9 et ultra-frais aux m\u00eames prix que ceux pratiqu\u00e9s dans les supermarch\u00e9s gr\u00e2ce \u00e0 ce syst\u00e8me. Les repas pr\u00e9par\u00e9s sont disponibles \u00e0 partir de 5,9 euros. \u00c0 Bruxelles, Frichti s’est associ\u00e9 au traiteur Mica.<\/p>\n

\u00a0<\/p>\n

L\u2019entreprise travaille aussi avec Kroket Bxl, les sauces piquantes de Swet et la boulangerie de proximit\u00e9 Boulengier, par exemple. Et le groupe a \u00e9galement conclu un partenariat avec le chocolatier Pierre Marcolini, ce qui sugg\u00e8re que Frichti n’est pas tout \u00e0 fait en concurrence avec le supermarch\u00e9 ordinaire. Au total, l\u2019offre compte 1 200 produits.<\/p>\n

\u00a0<\/p>\n

Apr\u00e8s Bruxelles, le reste de la Belgique suivra : Frichti va entamer un d\u00e9ploiement national au cours des prochains mois. En France, le groupe compte aujourd’hui 400 000 utilisateurs et 400 employ\u00e9s. Sur son march\u00e9 national, l’entreprise a cependant \u00e9t\u00e9 discr\u00e9dit\u00e9e en 2020 en raison de travail ill\u00e9gal massif<\/a> .<\/p>\n","protected":false},"excerpt":{"rendered":"

Frichti, un croisement entre un supermarch\u00e9 en ligne haut de gamme et un service de livraison de repas, d\u00e9barque en Belgique. La start-up fran\u00e7aise commencera par Bruxelles avant de se d\u00e9ployer \u00e0 l’\u00e9chelle nationale. \u00a0 Nouvelle g\u00e9n\u00e9ration de supermarch\u00e9s \u00c0 partir du 29 juin, les \u00ab\u00a0foodies bruxellois\u00a0\u00bb pourront profiter de Frichti : l’entreprise fran\u00e7aise entamera […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49364","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"\nL'\u00e9picerie en ligne Frichti se lance en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Frichti, un supermarch\u00e9 en ligne haut de gamme\/soci\u00e9t\u00e9 de livraison de repas, d\u00e9barque en Belgique. 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