{"id":49368,"date":"2021-06-15T15:47:54","date_gmt":"2021-06-15T15:47:54","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carrefour-france-veut-confier-ses-magasins-ethniques-a-un-partenaire-franchise\/"},"modified":"2021-06-15T15:47:54","modified_gmt":"2021-06-15T15:47:54","slug":"carrefour-france-veut-confier-ses-magasins-ethniques-a-un-partenaire-franchise","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carrefour-france-veut-confier-ses-magasins-ethniques-a-un-partenaire-franchise\/","title":{"rendered":"Carrefour France veut confier ses \u00ab magasins ethniques \u00bb \u00e0 son partenaire franchis\u00e9 marocain"},"content":{"rendered":"<p><strong>Carrefour<\/strong> serait en n\u00e9gociations avec son partenaire franchis\u00e9 marocain <strong>Label&rsquo;Vie<\/strong> sur la gestion de certains magasins \u00ab\u00a0ethniques\u00a0\u00bb : il s&rsquo;agit de supermarch\u00e9s situ\u00e9s dans des quartiers et des banlieues \u00e0 forte communaut\u00e9 musulmane, o\u00f9 le d\u00e9taillant fran\u00e7ais peine \u00e0 \u00eatre rentable.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Phase initiale<\/h2>\n<p>Selon Le Boursier, Carrefour a r\u00e9cemment proc\u00e9d\u00e9 \u00e0 une segmentation du march\u00e9 de ses magasins fran\u00e7ais et a constat\u00e9 <a href=\"https:\/\/www.leboursier.ma\/Carrefour-sollicite-Label-Vie-pour-gerer-ses-magasins-ethniques-en-France-10190.html\" target=\"_blank\" rel=\"noopener\">que ces magasins ethniques n&rsquo;\u00e9taient pas rentables<\/a>. C&rsquo;est de l\u00e0 que lui est venue l\u2019id\u00e9e de confier la gestion des supermarch\u00e9s en question \u00e0 un acteur ayant une meilleure compr\u00e9hension des attentes et des besoins sp\u00e9cifiques des clients. On ignore encore combien de magasins sont concern\u00e9s.<\/p>\n<p>\u00a0<\/p>\n<p>Carrefour aurait d\u00e9j\u00e0 soumis l&rsquo;id\u00e9e \u00e0 son partenaire franchis\u00e9 marocain Label&rsquo;Vie. Les deux parties sont depuis lors en discussion pour \u00e9tudier la faisabilit\u00e9 de ce partenariat.<\/p>\n<p>\u00a0<\/p>\n<p>Un responsable (anonyme) du d\u00e9taillant marocain a confirm\u00e9 que les n\u00e9gociations \u00e9taient en cours. Il pense n\u00e9anmoins que le projet ne pourra pas \u00eatre r\u00e9alis\u00e9 \u00e0 court terme. \u00ab\u00a0Nous venons juste d\u2019entamer les discussions. Je pense qu\u2019il faudra au moins deux ans pour concr\u00e9tiser ce projet, compte tenu des nombreuses proc\u00e9dures \u00e0 effectuer, des n\u00e9gociations pr\u00e9liminaires avec les employ\u00e9s, les syndicats, les comptables&#8230;\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Carrefour serait en n\u00e9gociations avec son partenaire franchis\u00e9 marocain Label&rsquo;Vie sur la gestion de certains magasins \u00ab\u00a0ethniques\u00a0\u00bb : il s&rsquo;agit de supermarch\u00e9s situ\u00e9s dans des quartiers et des banlieues \u00e0 forte communaut\u00e9 musulmane, o\u00f9 le d\u00e9taillant fran\u00e7ais peine \u00e0 \u00eatre rentable. \u00a0 Phase initiale Selon Le Boursier, Carrefour a r\u00e9cemment proc\u00e9d\u00e9 \u00e0 une segmentation du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49368","post","type-post","status-publish","format-standard","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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