{"id":49406,"date":"2021-06-17T07:44:50","date_gmt":"2021-06-17T07:44:50","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/les-commercants-reclament-des-ajustements-de-loyers-2\/"},"modified":"2021-06-17T07:44:50","modified_gmt":"2021-06-17T07:44:50","slug":"les-commercants-reclament-des-ajustements-de-loyers-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/les-commercants-reclament-des-ajustements-de-loyers-2\/","title":{"rendered":"Les commer\u00e7ants r\u00e9clament des ajustements de loyers"},"content":{"rendered":"

Selon diverses enseignes de mode, les loyers actuels ne sont plus tenables, notamment en centres-villes. Ils r\u00e9clament sur une r\u00e9vision, mais les propri\u00e9taires se laissent tirer l\u2019oreille.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Des boutiques co\u00fbteuses<\/h2>\n

La crise sanitaire a fondamentalement modifi\u00e9 le comportement d\u2019achat des consommateurs\u00a0: ils d\u00e9laissent les centres-villes au profit des magasins de p\u00e9riph\u00e9rie<\/a>. En partie \u00e0 cause de ce ph\u00e9nom\u00e8ne, le chiffre d\u2019affaires de la plupart des magasins en centres-villes est encore inf\u00e9rieur d\u2019environ un quart \u00e0 celui d\u2019avant la crise.<\/p>\n

\u00a0<\/p>\n

Elise Vanaudenhove, CEO de Bristol<\/strong>, a m\u00eame indiqu\u00e9 en d\u00e9but de semaine qu\u2019elle envisageait de fermer certains magasins en ville devenus trop chers. \u00ab\u00a0Certains propri\u00e9taires vivent toujours \u00e0 une autre \u00e9poque<\/a> et demandent des loyers beaucoup trop \u00e9lev\u00e9s. Nous leur demandons de baisser leurs prix, mais un grand nombre d\u2019entre eux refusent tout compromis\u00a0\u00bb, a-t-elle d\u00e9clar\u00e9 \u00e0 De Tijd.<\/p>\n

\u00a0<\/p>\n

Selon Wouter Torfs<\/strong>, CEO de la cha\u00eene de chaussures homonyme, les propri\u00e9taires des immeubles refusent tout ajustement structurel. C\u2019est pourquoi il a lui-m\u00eame pris l\u2019initiative de d\u00e9m\u00e9nager certains magasins (co\u00fbteux). \u00ab\u00a0Nous allons d\u00e9m\u00e9nager certains magasins, car nous pouvons louer 30 \u00e0 40% moins cher en bas de la rue. […] \u00c0 Louvain, nous pouvons louer un emplacement A au m\u00eame prix qu\u2019un emplacement B aujourd\u2019hui.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

Loyers flexibles<\/h2>\n

Bart Claes, propri\u00e9taire de JBC<\/strong> et Mayerline<\/strong>, entre autres, sugg\u00e8re de travailler avec des loyers flexibles, dont le montant fluctue en fonction du chiffre d\u2019affaires. Selon lui, les taux d\u2019inoccupation dans les villes vont augmenter si rien ne change. \u00ab\u00a0Les propri\u00e9taires ont le choix entre des immeubles vides et la loyaut\u00e9 et la coop\u00e9ration des loyers flexibles.\u2009\u00bb<\/p>\n

\u00a0<\/p>\n

William Van Moerkerke, CEO de la soci\u00e9t\u00e9 de location de biens immobiliers Qrf<\/strong>, n\u2019appr\u00e9cie pas cette id\u00e9e. Selon lui, la valeur d\u2019un commerce ne d\u00e9pend pas uniquement de ses ventes. \u00ab\u00a0Les magasins g\u00e9n\u00e8rent \u00e9galement la notori\u00e9t\u00e9 de la marque ou soutiennent le commerce \u00e9lectronique. Les avantages qu\u2019ils procurent sont difficiles \u00e0 mesurer. Je comprends que les loyers puissent fluctuer avec le temps, mais pas tous les mois.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

La proposition est \u00e9galement rejet\u00e9e par Jan De Nys, CEO de Retail Estates<\/strong>. Il estime que trop de magasins de mode sont apparus dans les centres-villes, cr\u00e9ant ainsi un nivellement par le bas. \u00ab\u00a0Ils se livrent une concurrence litt\u00e9ralement mortelle\u00a0\u00bb, explique-t-il. Les loyers variables ne sont pas la solution \u00e0 ses yeux. \u00ab\u00a0Certainement pas en fonction du chiffre d\u2019affaires ou du nombre de visiteurs. Les propri\u00e9taires doivent-ils adapter leurs loyers aux marges b\u00e9n\u00e9ficiaires des d\u00e9taillants\u2009? D\u00e9sol\u00e9, mais dans ce cas, nous paierions la fracture de la concurrence qu\u2019ils se livrent. Nous ne voulons pas participer \u00e0 ce petit jeu.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Selon diverses enseignes de mode, les loyers actuels ne sont plus tenables, notamment en centres-villes. Ils r\u00e9clament sur une r\u00e9vision, mais les propri\u00e9taires se laissent tirer l\u2019oreille. \u00a0 Des boutiques co\u00fbteuses La crise sanitaire a fondamentalement modifi\u00e9 le comportement d\u2019achat des consommateurs\u00a0: ils d\u00e9laissent les centres-villes au profit des magasins de p\u00e9riph\u00e9rie. En partie \u00e0 […]<\/p>\n","protected":false},"author":1,"featured_media":49403,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nLes commer\u00e7ants r\u00e9clament des ajustements de loyers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Selon diverses enseignes de mode, les loyers actuels ne sont plus tenables, notamment en centres-villes. 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