{"id":49473,"date":"2021-06-18T13:54:33","date_gmt":"2021-06-18T13:54:33","guid":{"rendered":"https:\/\/www.retaildetail.be\/electro\/google-ouvre-son-premier-magasin-physique\/"},"modified":"2021-06-18T13:54:33","modified_gmt":"2021-06-18T13:54:33","slug":"google-ouvre-son-premier-magasin-physique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/electro\/google-ouvre-son-premier-magasin-physique\/","title":{"rendered":"Google ouvre son premier magasin physique"},"content":{"rendered":"<p>Le premier vrai magasin de <strong>Google<\/strong> a ouvert ses portes\u00a0: \u00e0 New York, le flagship store propose principalement les appareils \u00e9lectroniques du g\u00e9ant de la recherche, mais aussi des services comme Google Translate et YouTube.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Tout a \u00e9t\u00e9 envisag\u00e9<\/h2>\n<p>Le g\u00e9ant de l\u2019internet Google se lance \u00e0 la conqu\u00eate des rues commer\u00e7antes\u00a0: le premier magasin physique de la marque a ouvert ses portes dans le quartier new-yorkais de Chelsea. Le g\u00e9ant des moteurs de recherche souhaite surtout faire d\u00e9couvrir sa gamme d\u2019appareils \u00e9lectroniques, des smartphones Pixel aux thermostats intelligents Nest en passant par les wearables Fitbit, mais va \u00e9galement y mettre en avant ses services num\u00e9riques.<\/p>\n<p>\nLe projet est le fruit de quatre ans de pr\u00e9paration. Avant que la boutique physique ne soit r\u00e9ellement construite, une maquette grandeur nature a \u00e9t\u00e9 install\u00e9e dans le \u00ab\u00a0hangar retail\u00a0\u00bb de l\u2019entreprise. Chaque \u00e9l\u00e9ment, de la mise en page \u00e0 la technologie, y a \u00e9t\u00e9 test\u00e9 dans le d\u00e9tail. Nous avons <a href=\"https:\/\/blog.google\/products\/devices-services\/google-store-nyc-opening\" target=\"_blank\" rel=\"noopener\">envisag\u00e9 toutes les possibilit\u00e9s immersives<\/a> de faire d\u00e9couvrir les fonctionnalit\u00e9s de nos t\u00e9l\u00e9phones Pixel et de nos produits Nest et de montrer comment les logiciels et services Google prennent vie quand ils sont utilis\u00e9s, indique le communiqu\u00e9 de presse.<\/p>\n<p>\u00a0<\/p>\n<h2>Tour de Babylone<\/h2>\n<p>Le r\u00e9sultat est un flagship store certifi\u00e9 LEED Platine en mati\u00e8re de durabilit\u00e9, notamment gr\u00e2ce \u00e0 des moquettes fabriqu\u00e9es \u00e0 partir de mat\u00e9riaux recycl\u00e9s et des meubles en li\u00e8ge et en bois. Mais l\u2019\u00e9l\u00e9ment architectural le plus marquant est le Google Imagination Space, une structure circulaire en verre de plus de deux m\u00e8tres de haut destin\u00e9e \u00e0 pr\u00e9senter les produits num\u00e9riques. Des \u00e9crans interactifs modifient constamment les services pr\u00e9sent\u00e9s, en commen\u00e7ant toujours par Google Translate\u00a0: les consommateurs sont invit\u00e9s \u00e0 parler aux \u00e9crans et leurs paroles sont instantan\u00e9ment traduites en 24 langues simultan\u00e9ment. Google promet \u00e9galement de lever un coin du voile sur les coulisses du syst\u00e8me de traduction.<\/p>\n<p>\nD\u2019autres produits peuvent \u00eatre d\u00e9couverts dans des box dont les parois sont des \u00e9crans LED transparents et dans des \u00ab\u00a0sandbox\u00a0\u00bb o\u00f9 les clients seront plong\u00e9s dans diverses exp\u00e9riences. Les concepteurs ont recr\u00e9\u00e9 un salon pour d\u00e9montrer l\u2019utilit\u00e9 de l\u2019outil \u00ab\u00a0smart home Nest\u00a0\u00bb, alors que dans une autre pi\u00e8ce, les fans peuvent jouer sur les consoles de jeu Stadia. Des \u00e9v\u00e9nements et des ateliers seront r\u00e9guli\u00e8rement organis\u00e9s, comme des cours de photographie sur Pixel et des concerts sur YouTube, promet le g\u00e9ant de la Silicon Valley.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier vrai magasin de Google a ouvert ses portes\u00a0: \u00e0 New York, le flagship store propose principalement les appareils \u00e9lectroniques du g\u00e9ant de la recherche, mais aussi des services comme Google Translate et YouTube. \u00a0 Tout a \u00e9t\u00e9 envisag\u00e9 Le g\u00e9ant de l\u2019internet Google se lance \u00e0 la conqu\u00eate des rues commer\u00e7antes\u00a0: le premier [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49470,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[23],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-electro"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Google ouvre son premier magasin physique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le premier vrai magasin de Google a ouvert ses portes : \u00e0 New York, le flagship store propose principalement les appareils \u00e9lectroniques du g\u00e9ant de la recherche, mais aussi des services comme Google Translate et 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