{"id":49488,"date":"2021-06-21T10:19:17","date_gmt":"2021-06-21T10:19:17","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-plus-grand-retailer-au-monde\/"},"modified":"2021-06-21T10:19:17","modified_gmt":"2021-06-21T10:19:17","slug":"amazon-plus-grand-retailer-au-monde","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-plus-grand-retailer-au-monde\/","title":{"rendered":"\u00ab Amazon le plus grand retailer am\u00e9ricain \u00bb"},"content":{"rendered":"<p>Selon\u00a0<strong>JPMorgan<\/strong>, <strong>Amazon<\/strong> devrait ravir \u00e0 son grand rival <strong>Walmart<\/strong> la place de plus grand retailer am\u00e9ricain l\u2019ann\u00e9e prochaine.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Part de march\u00e9 en hausse<\/h2>\n<p>Proportionnellement, les activit\u00e9s retail d\u2019Amazon aux \u00c9tats-Unis ont enregistr\u00e9 la croissance la plus rapide de ces derni\u00e8res ann\u00e9es. Entre 2014 et 2020, le volume brut de marchandises (GMV) de l\u2019entreprise a progress\u00e9 \u00ab\u00a0nettement plus rapidement\u00a0\u00bb que les ventes au d\u00e9tail ajust\u00e9es et que l\u2019e-commerce aux \u00c9tats-Unis, indique JPMorgan. Par cons\u00e9quent, la part d\u2019Amazon sur le march\u00e9 am\u00e9ricain de l\u2019e-commerce a bondi de 24 \u00e0 39\u00a0% en un an.<\/p>\n<p>\u00a0<\/p>\n<p>Amazon conna\u00eet \u00e9galement une croissance beaucoup plus rapide que son principal concurrent.\u00a0L\u2019an dernier, le GMV de l\u2019entreprise a grossi de 41\u00a0% \u00e0 316 milliards de dollars (266 milliards d\u2019euros), alors qu\u2019on estime que celui de Walmart a progress\u00e9 de 10\u00a0% \u00e0 439 milliards de dollars (369 milliards d\u2019euros). \u00ab\u00a0Sur la base des estimations actuelles, nous pensons qu\u2019Amazon pourrait d\u00e9passer Walmart pour devenir le plus grand retailer am\u00e9ricain en 2022\u00a0\u00bb, ont expliqu\u00e9 les analystes Christopher Horvers et Doug Anmuth \u00e0 <a href=\"https:\/\/www.cnbc.com\/2021\/06\/11\/amazon-to-overtake-walmart-as-largest-us-retailer-in-2022-jpmorgan.html\" target=\"_blank\" rel=\"noopener\">CNBC<\/a>.<\/p>\n<p>\u00a0<\/p>\n<p>Dans leur rapport, Horvers et Anmuth mettent en \u00e9vidence plusieurs facteurs qui ont contribu\u00e9 \u00e0 la forte croissance des ventes d\u2019Amazon, et notamment son expansion dans de grandes cat\u00e9gories de produits inexplor\u00e9es jusqu\u2019alors comme l\u2019\u00e9picerie et la mode, l\u2019augmentation des ventes des partenaires et le succ\u00e8s constant d\u2019<strong>Amazon Prime<\/strong>. En avril dernier, Jeff Bezos a annonc\u00e9 que le programme de fid\u00e9lit\u00e9 comptait d\u00e9sormais plus de 200 millions de membres. Le compteur n\u2019affichait encore qu\u2019environ 150 millions de membres d\u00e9but 2020.<\/p>\n<p>\u00a0<\/p>\n<h2>Logistique<\/h2>\n<p>La croissance soutenue du retail a \u00e9videmment un effet favorable sur les activit\u00e9s connexes. Amazon est d\u00e9j\u00e0 l\u2019une des plus grandes entreprises de livraison aux \u00c9tats-Unis et on estime qu\u2019elle livrera environ 7 milliards de colis cette ann\u00e9e. Elle d\u00e9passera ainsi <strong>UPS<\/strong>, qui livrera environ 6 milliards de colis.<\/p>\n<p>\u00a0<\/p>\n<p>Amazon n\u2019a cess\u00e9 de d\u00e9velopper sa branche logistique ces derni\u00e8res ann\u00e9es pour en faire un v\u00e9ritable concurrent aux grandes soci\u00e9t\u00e9s de courrier comme UPS, <strong>FedEx<\/strong> et <strong>USPS<\/strong>. Le g\u00e9ant de l\u2019internet dispose non seulement d\u2019un vaste r\u00e9seau d\u2019entrep\u00f4ts et de stations de livraison, mais aussi d\u2019une flotte consid\u00e9rable d\u2019avions, de camions et de camionnettes de livraison.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Selon\u00a0JPMorgan, Amazon devrait ravir \u00e0 son grand rival Walmart la place de plus grand retailer am\u00e9ricain l\u2019ann\u00e9e prochaine. \u00a0 Part de march\u00e9 en hausse Proportionnellement, les activit\u00e9s retail d\u2019Amazon aux \u00c9tats-Unis ont enregistr\u00e9 la croissance la plus rapide de ces derni\u00e8res ann\u00e9es. Entre 2014 et 2020, le volume brut de marchandises (GMV) de l\u2019entreprise a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49485,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49488","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Amazon le plus grand retailer am\u00e9ricain \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Selon JPMorgan, Amazon devrait ravir \u00e0 son grand rival Walmart la place de plus grand retailer am\u00e9ricain l\u2019ann\u00e9e 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