{"id":49534,"date":"2021-06-23T10:05:10","date_gmt":"2021-06-23T10:05:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/action-saventure-plus-loin-dans-le-commerce-electronique-apres-clickcollect-un\/"},"modified":"2021-06-23T10:05:10","modified_gmt":"2021-06-23T10:05:10","slug":"action-saventure-plus-loin-dans-le-commerce-electronique-apres-clickcollect-un","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-saventure-plus-loin-dans-le-commerce-electronique-apres-clickcollect-un\/","title":{"rendered":"Action s&#039;aventure plus loin dans le commerce \u00e9lectronique : apr\u00e8s click&amp;collect, un v\u00e9ritable webshop arrive aux Pays-Bas"},"content":{"rendered":"<p>La cha\u00eene de magasins bon march\u00e9 Action se lance dans une nouvelle exp\u00e9rience dans le commerce \u00e9lectronique. Apr\u00e8s le d\u00e9ploiement d\u2019un service de click&amp;collect pendant la p\u00e9riode de coronavirus, le groupe ouvre maintenant une boutique en ligne. Mais il s\u2019agit une fois encore d&rsquo;une tentative prudente : l\u2019essai se prolongera jusqu&rsquo;\u00e0 la fin de l&rsquo;ann\u00e9e, avec une gamme limit\u00e9e d&rsquo;articles qui ne sont pas disponible en magasin. En outre, le webshop n\u2019op\u00e8rera qu\u2019aux Pays-Bas.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>R\u00e9serves quant au e-commerce<\/h2>\n<p>Action a toujours \u00e9mis des r\u00e9serves quant au commerce \u00e9lectronique. La cha\u00eene travaille avec des marges tr\u00e8s \u00e9troites. Difficile dans ces conditions de consentir des investissements informatiques et de mettre en place une machine logistique sans sacrifier ces marges (et plus encore).<\/p>\n<p>\u00a0<\/p>\n<p>Les <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/action-teste-d%C3%A9sormais-aussi-le-click-collect-en-belgique\">premi\u00e8res exp\u00e9riences de click&amp;collect<\/a> ont donc plut\u00f4t r\u00e9pondu \u00e0 une n\u00e9cessit\u00e9. Confront\u00e9 aux confinements et aux fermetures obligatoires des magasins, Action a d\u00fb r\u00e9agir. Mais ce fut ind\u00e9niablement \u00e0 contre c\u0153ur. Le service n&rsquo;a pas \u00e9t\u00e9 mis en place dans tous les magasins, et la cha\u00eene a soulign\u00e9 \u00e0 plusieurs reprises qu\u2019elle n\u2019avait pas l\u2019intention de g\u00e9n\u00e9raliser ce syst\u00e8me.<\/p>\n<p>\u00a0<\/p>\n<h2>Pas en Belgique<\/h2>\n<p>Et cette fois encore, l\u2019initiative se limite \u00e0 une exp\u00e9rience. Jusqu&rsquo;\u00e0 la fin de l&rsquo;ann\u00e9e, Action proposera sur sa boutique en ligne \u00ab\u00a0certains articles\u00a0\u00bb qui ne sont pas disponibles en magasin. Les clients auront une semaine pour commander l&rsquo;un de ces articles en ligne. La livraison \u00e0 domicile, effectu\u00e9e dans un d\u00e9lai de 3 \u00e0 5 jours ouvrables, est factur\u00e9e 3,99 euros.<\/p>\n<p>\u00a0<\/p>\n<p>En outre, le test se limite aux Pays-Bas, confirme un porte-parole \u00e0 RetailDetail. \u00ab\u00a0Nous voulons r\u00e9ellement voir si une boutique en ligne peut nous apporter une valeur ajout\u00e9e\u00a0\u00bb, a-t-il d\u00e9clar\u00e9. Il y a toutefois un certain chevauchement : aux Pays-Bas, Action proposera une tente en forme de bus Volkswagen sur sa boutique en ligne, tandis que cette m\u00eame tente sera disponible dans les magasins en Belgique durant une \u00ab\u00a0Semaine d\u2019Action\u00a0\u00bb.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins bon march\u00e9 Action se lance dans une nouvelle exp\u00e9rience dans le commerce \u00e9lectronique. Apr\u00e8s le d\u00e9ploiement d\u2019un service de click&amp;collect pendant la p\u00e9riode de coronavirus, le groupe ouvre maintenant une boutique en ligne. Mais il s\u2019agit une fois encore d&rsquo;une tentative prudente : l\u2019essai se prolongera jusqu&rsquo;\u00e0 la fin de l&rsquo;ann\u00e9e, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49531,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49534","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Action s&#039;aventure plus loin dans le commerce \u00e9lectronique : apr\u00e8s click&amp;collect, un v\u00e9ritable webshop arrive aux Pays-Bas - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins bon march\u00e9 Action se lance dans une nouvelle exp\u00e9rience dans le commerce \u00e9lectronique. Apr\u00e8s le d\u00e9ploiement d\u2019un service de click&amp;collect pendant la p\u00e9riode de coronavirus, le groupe ouvre maintenant une boutique en ligne.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/action-saventure-plus-loin-dans-le-commerce-electronique-apres-clickcollect-un\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Action s&#039;aventure plus loin dans le commerce \u00e9lectronique : apr\u00e8s click&amp;collect, un v\u00e9ritable webshop arrive aux Pays-Bas - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"La cha\u00eene de magasins bon march\u00e9 Action se lance dans une nouvelle exp\u00e9rience dans le commerce \u00e9lectronique. 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