{"id":49538,"date":"2021-06-23T10:38:51","date_gmt":"2021-06-23T10:38:51","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/facebook-etend-les-possibilites-de-e-commerce-et-de-shopping-virtuel\/"},"modified":"2021-06-23T10:38:51","modified_gmt":"2021-06-23T10:38:51","slug":"facebook-etend-les-possibilites-de-e-commerce-et-de-shopping-virtuel","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/facebook-etend-les-possibilites-de-e-commerce-et-de-shopping-virtuel\/","title":{"rendered":"Facebook \u00e9tend les possibilit\u00e9s de e-commerce et de shopping virtuel"},"content":{"rendered":"<p><strong>Facebook<\/strong> ajoute Shops \u00e0 <strong>WhatsApp <\/strong>et \u00e0 sa place de march\u00e9 d&rsquo;occasion. Les commer\u00e7ants et les marques peuvent d\u00e9sormais aussi y cr\u00e9er un webshop mobile. La r\u00e9alit\u00e9 augment\u00e9e et la recherche visuelle sont \u00e9galement au rendez-vous.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>1,2 million de boutiques sur Instagram<\/h2>\n<p>Facebook mise davantage sur le commerce \u00e9lectronique, avec un large \u00e9ventail de nouveaut\u00e9s. Le r\u00e9seau social \u00ab\u00a0n\u2019est <a href=\"https:\/\/www.entrepreneur.com\/article\/375015\" target=\"_blank\" rel=\"noopener\">pas encore un concurrent<\/a> pour <strong>Amazon<\/strong>\u00a0\u00bb, a soulign\u00e9 Mark Zuckerberg il y a quelques semaines, mais il s\u2019engage activement dans le commerce en ligne. \u00ab\u00a0Nous pensons que la transition vers le shopping en ligne et social-first va perdurer. Un acheteur sur trois dans le monde indique vouloir passer moins de temps dans les magasins, m\u00eame apr\u00e8s la fin de la pand\u00e9mie, et pr\u00e8s des trois quarts d&rsquo;entre eux disent trouver des id\u00e9es d&rsquo;achat sur Facebook, Instagram, Messenger ou WhatsApp.\u00a0\u00bb<br \/>\n\u00a0<\/p>\n<p>C&rsquo;est pourquoi Shops arrive maintenant sur WhatsApp et, pour l&rsquo;instant aux \u00c9tats-Unis, sur la plateforme d&rsquo;occasion Marketplace de Facebook. Jusqu&rsquo;\u00e0 pr\u00e9sent, les achats n\u2019\u00e9taient possibles que directement via Instagram. \u00ab\u00a0Actuellement, nous comptons <a href=\"https:\/\/about.fb.com\/news\/2021\/06\/new-ways-to-shop-for-products-you-love-across-our-apps\/\" target=\"_blank\" rel=\"noopener\">plus de 300 millions de visiteurs mensuels sur Shops<\/a> et plus de 1,2 million de Shops actifs mensuellement\u00a0\u00bb, peut-on lire dans une publication de blog. \u00ab\u00a0Nous continuerons \u00e0 soutenir la reprise \u00e9conomique en poursuivant nos investissements dans les magasins jusqu&rsquo;en juin 2022 et en \u00e9liminant les frais des commer\u00e7ants.\u00a0\u00bb<br \/>\n\u00a0<\/p>\n<h2>Avis, recherche d&rsquo;images et annonces\u00a0<\/h2>\n<p>D&rsquo;autres \u00e9valuations et avis seront ajout\u00e9s sur Instagram au cours des prochains mois, notamment des photos et des vid\u00e9os d&rsquo;avis des utilisateurs. En outre, Facebook ne serait pas Facebook sans possibilit\u00e9s de publicit\u00e9 : Shops b\u00e9n\u00e9ficie de ses solutions publicitaires exclusives, bas\u00e9es sur les pr\u00e9f\u00e9rences d&rsquo;achat des utilisateurs. \u00ab\u00a0Nous testons par exemple la possibilit\u00e9 de diriger les acheteurs vers les endroits o\u00f9 ils sont le plus susceptibles d&rsquo;effectuer un achat en fonction de leur comportement d&rsquo;achat\u00a0\u00bb, peut-on lire. Plus tard, des promotions cibl\u00e9es et des offres personnalis\u00e9es seront \u00e9galement possibles.<br \/>\n\u00a0<\/p>\n<p>Facebook investit \u00e9galement dans les nouvelles technologies : selon Zuckerberg, la r\u00e9alit\u00e9 augment\u00e9e et l&rsquo;intelligence artificielle influenceront directement la fa\u00e7on dont les consommateurs feront leurs achats \u00e0 l&rsquo;avenir. Sur Instagram, l&rsquo;entreprise exp\u00e9rimente d\u00e9j\u00e0 la reconnaissance d&rsquo;images : cette ann\u00e9e une nouvelle fonction de recherche visuelle soutenue par l&rsquo;IA sera test\u00e9e, \u00e0 travers laquelle les consommateurs pourront trouver des produits similaires en cliquant sur une photo ou en t\u00e9l\u00e9chargeant leur propre photo. \u00ab\u00a0Nous n\u2019en sommes qu\u2019au d\u00e9but, mais nous pensons que la recherche visuelle am\u00e9liorera le shopping mobile en rendant encore plus de m\u00e9dias sur Instagram &lsquo;shoppable&rsquo;\u00a0\u00bb, peut-on lire sur le blog.<br \/>\n\u00a0<\/p>\n<h2>Test virtuel de rouge \u00e0 l\u00e8vres<\/h2>\n<p>Selon Facebook, deux tiers des acheteurs en ligne d\u00e9clarent vouloir essayer des articles virtuellement, c\u2019est pourquoi l&rsquo;essayage virtuel sera \u00e9galement possible sur Instagram gr\u00e2ce \u00e0 la r\u00e9alit\u00e9 augment\u00e9e. Instagram introduit des publicit\u00e9s dynamiques avec la r\u00e9alit\u00e9 augment\u00e9e, permettant aux fashionistas qui cherchent leur bonheur en ligne d\u2019essayer le rouge \u00e0 l\u00e8vres MAC sur eux, ou en tout cas sur leur selfie, sur l&rsquo;application, par exemple.\u00a0<br \/>\n\u00a0<\/p>\n<p>Enfin, plusieurs grandes marques se tournent vers le Live Shopping sur Facebook : les Live Shopping Fridays auront bient\u00f4t lieu, au cours desquels les marques organiseront des diffusions en direct personnalis\u00e9es pour les spectateurs sur la plateforme de m\u00e9dias sociaux.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Facebook ajoute Shops \u00e0 WhatsApp et \u00e0 sa place de march\u00e9 d&rsquo;occasion. Les commer\u00e7ants et les marques peuvent d\u00e9sormais aussi y cr\u00e9er un webshop mobile. La r\u00e9alit\u00e9 augment\u00e9e et la recherche visuelle sont \u00e9galement au rendez-vous. \u00a0 1,2 million de boutiques sur Instagram Facebook mise davantage sur le commerce \u00e9lectronique, avec un large \u00e9ventail de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Facebook \u00e9tend les possibilit\u00e9s de e-commerce et de shopping virtuel - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Facebook ajoute Shops \u00e0 WhatsApp et \u00e0 sa place de march\u00e9 d&#039;occasion. 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