{"id":49611,"date":"2021-06-25T12:55:36","date_gmt":"2021-06-25T12:55:36","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/nike-enregistre-un-benefice-record\/"},"modified":"2021-06-25T12:55:36","modified_gmt":"2021-06-25T12:55:36","slug":"nike-enregistre-un-benefice-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/nike-enregistre-un-benefice-record\/","title":{"rendered":"Nike enregistre un b\u00e9n\u00e9fice record"},"content":{"rendered":"<p><span style=\"background-color:white\">Gr\u00e2ce \u00e0 un dernier trimestre de haute vol\u00e9e, Nike a cl\u00f4tur\u00e9 son exercice fiscal sur un sacr\u00e9 bonus. Le groupe d\u2019articles de sport tire de plus en plus de revenus de la vente directe aux consommateurs.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">\u00ab\u00a0Ann\u00e9e cruciale\u00a0\u00bb<\/span><\/h2>\n<p><span style=\"background-color:white\">Au quatri\u00e8me trimestre (qui couvre les mois de mars, avril et mai), le chiffre d\u2019affaires a bondi de 96% par rapport \u00e0 la m\u00eame p\u00e9riode de l\u2019ann\u00e9e derni\u00e8re, au plus fort de la pand\u00e9mie. Sur l\u2019ensemble de l\u2019exercice, il progresse de 19% \u00e0 44,5 milliards de dollars (37,3 milliards d\u2019euros).<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Pour Nike, l\u2019exercice 2021 a \u00e9t\u00e9 une ann\u00e9e charni\u00e8re avec le d\u00e9ploiement de notre strat\u00e9gie d\u2019acc\u00e9l\u00e9ration Consumer Direct\u00a0\u00bb, a d\u00e9clar\u00e9 le CEO John Donahoe. \u00ab\u00a0Nous allons \u00e0 pr\u00e9sent poursuivre sur notre \u00e9lan et continuer \u00e0 investir dans l\u2019innovation et dans notre leadership num\u00e9rique afin de poser les bases de la croissance \u00e0 long terme de Nike.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Excellente performance de la collection Jordan<\/span><\/h2>\n<p><span style=\"background-color:white\">Les revenus de la marque Nike ont atteint 42,3 milliards de dollars (35,4 milliards d\u2019euros), en hausse de 17% hors effets de change.\u00a0<strong>Converse<\/strong>\u00a0a enregistr\u00e9 une croissance similaire avec un chiffre d\u2019affaires 2,2 milliards de dollars (1,8 milliard d\u2019euros). Mais sur l\u2019ensemble du groupe, la meilleure performance est \u00e0 mettre au cr\u00e9dit de la collection Jordan dont le chiffre d\u2019affaires a gagn\u00e9 31%.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les ventes en magasins propres, y compris les ventes en ligne (\u00ab\u00a0Nike Direct\u00a0\u00bb), ont augment\u00e9 de 32% \u00e0 16,4 milliards de dollars (13,7 milliards d\u2019euros), principalement en raison d\u2019une forte hausse des ventes en ligne. L\u2019e-commerce p\u00e8se d\u00e9sormais 20% du chiffre d\u2019affaires total. Malgr\u00e9 les fermetures temporaires de magasins dues \u00e0 la pand\u00e9mie, le chiffre d\u2019affaires des magasins a augment\u00e9 de 4% sur base comparable.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">B\u00e9n\u00e9fice monstre<\/span><\/h2>\n<p><span style=\"background-color:white\">Sur l\u2019ensemble de l\u2019ann\u00e9e, Nike a enregistr\u00e9 un b\u00e9n\u00e9fice net de 5,7 milliards de dollars (4,8 milliards d\u2019euros), en hausse de 126%.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gr\u00e2ce \u00e0 un dernier trimestre de haute vol\u00e9e, Nike a cl\u00f4tur\u00e9 son exercice fiscal sur un sacr\u00e9 bonus. Le groupe d\u2019articles de sport tire de plus en plus de revenus de la vente directe aux consommateurs. \u00a0 \u00ab\u00a0Ann\u00e9e cruciale\u00a0\u00bb Au quatri\u00e8me trimestre (qui couvre les mois de mars, avril et mai), le chiffre d\u2019affaires a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49608,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Nike enregistre un b\u00e9n\u00e9fice record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Gr\u00e2ce \u00e0 un dernier trimestre de haute vol\u00e9e, Nike a cl\u00f4tur\u00e9 son exercice fiscal sur un sacr\u00e9 bonus. 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