{"id":49702,"date":"2021-06-30T14:15:58","date_gmt":"2021-06-30T14:15:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/la-cuisine-fantome-casper-comptera-bientot-sept-etablissements-2\/"},"modified":"2021-06-30T14:15:58","modified_gmt":"2021-06-30T14:15:58","slug":"la-cuisine-fantome-casper-comptera-bientot-sept-etablissements-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-cuisine-fantome-casper-comptera-bientot-sept-etablissements-2\/","title":{"rendered":"La \u00ab cuisine fant\u00f4me \u00bb Casper comptera bient\u00f4t sept \u00e9tablissements"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Casper<\/strong>, le concept de \u00ab\u00a0ghost kitchen\u00a0\u00bb (cuisine fant\u00f4me) lanc\u00e9 \u00e0 Gand en 2020, ouvrira deux nouveaux \u00e9tablissements \u00e0 Bruges et \u00e0 Li\u00e8ge dans les deux prochaines semaines. La livraison de repas gagne du terrain en Belgique, affirme la soci\u00e9t\u00e9.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Plusieurs cuisines sous un m\u00eame toit<\/span><\/h2>\n<p><span style=\"background-color:white\">Les cuisines virtuelles de Casper sont des restaurants sans salle\u00a0: elles cuisinent exclusivement des repas \u00e0 livrer ou \u00e0 emporter. Mais l\u2019entreprise r\u00e9fute les appellations\u00a0<em>ghost kitchen<\/em>\u00a0et <em>dark kitchen<\/em>. \u00ab\u00a0Nous sommes tellement plus qu\u2019une cuisine fant\u00f4me. Nous pr\u00e9f\u00e9rons nous qualifier de\u00a0<em>virtual food hall<\/em>\u00a0ou de\u00a0<em>cuisine hybride<\/em>\u00a0\u00bb, explique Matthias Laga, son CEO. Casper r\u00e9unit sous un m\u00eame toit plusieurs cuisines auxquelles les consommateurs peuvent passer commande simultan\u00e9ment. En outre, les sites physiques remplissent une double fonction\u00a0: ils sont \u00e0 la fois des points d\u2019enl\u00e8vement et des lieux d\u2019exp\u00e9rience o\u00f9 les coursiers et les clients peuvent d\u00e9couvrir la marque.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Casper a d\u00e9marr\u00e9 ses activit\u00e9s \u00e0 Gand en 2020. Des succursales se sont rapidement ouvertes \u00e0 Anvers, Louvain et Bruxelles. Un lieu atypique a suivi en mai dernier\u00a0: les cuisines de l\u2019H\u00f4tel Hubert, un h\u00f4tel-boutique du centre de Bruxelles, \u00e0 quelques minutes de la Grand-Place. Avec cette collaboration, l\u2019h\u00f4tel souhaitait offrir \u00e0 ses clients une plus grande vari\u00e9t\u00e9 de plats. Des ouvertures sont \u00e9galement pr\u00e9vues \u00e0 Bruges (Langestraat) et \u00e0 Li\u00e8ge (Boulevard de la Sauveni\u00e8re) dans les deux prochaines semaines.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Nombre croissant de clients fid\u00e8les<\/span><\/h2>\n<p><span style=\"background-color:white\">L\u2019entreprise de restauration virtuelle ne cache pas que la crise sanitaire a cr\u00e9\u00e9 des conditions favorables \u00e0 sa croissance et veut profiter du momentum pour se d\u00e9velopper. \u00ab\u00a0Il ne fait aucun doute que la pand\u00e9mie a donn\u00e9 l\u2019impulsion dont elle avait besoin \u00e0 la livraison de repas. Mais c\u2019\u00e9tait m\u00e9rit\u00e9\u00a0\u00bb, explique Matthias Laga. \u00ab\u00a0La Belgique est en retard dans ce segment et il \u00e9tait urgent de le rattraper. Cela se refl\u00e8te \u00e9galement dans nos activit\u00e9s existantes\u00a0: outre nos bons r\u00e9sultats, nous constatons que le nombre de clients r\u00e9currents est en constante augmentation. Dans ces conditions, pourquoi retarder plus longtemps notre expansion\u2009?\u00a0\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Casper collabore avec de grands noms du secteur alimentaire, dont Pascale Naessens et\u00a0<strong>Le Boucher V\u00e9g\u00e9tarien<\/strong>. L\u2019entreprise d\u00e9veloppe \u00e9galement ses propres marques comme Barney\u2019s Burgers, Gloria (lasagnes) ou Bertha (cuisine de grand-m\u00e8re).<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Casper, le concept de \u00ab\u00a0ghost kitchen\u00a0\u00bb (cuisine fant\u00f4me) lanc\u00e9 \u00e0 Gand en 2020, ouvrira deux nouveaux \u00e9tablissements \u00e0 Bruges et \u00e0 Li\u00e8ge dans les deux prochaines semaines. La livraison de repas gagne du terrain en Belgique, affirme la soci\u00e9t\u00e9. \u00a0 Plusieurs cuisines sous un m\u00eame toit Les cuisines virtuelles de Casper sont des restaurants sans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49699,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49702","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La \u00ab cuisine fant\u00f4me \u00bb Casper comptera bient\u00f4t sept \u00e9tablissements - RetailDetail BE<\/title>\n<meta name=\"description\" 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