{"id":49777,"date":"2021-07-02T14:45:56","date_gmt":"2021-07-02T14:45:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-ceo-de-jumbo-nourrit-de-grands-projets-pour-la-place\/"},"modified":"2021-07-02T14:45:56","modified_gmt":"2021-07-02T14:45:56","slug":"le-ceo-de-jumbo-nourrit-de-grands-projets-pour-la-place","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-ceo-de-jumbo-nourrit-de-grands-projets-pour-la-place\/","title":{"rendered":"Le CEO de Jumbo nourrit de grands projets pour La Place"},"content":{"rendered":"<p><span style=\"background-color:white\">Son propri\u00e9taire\u00a0<strong>Jumbo<\/strong>\u00a0souhaite d\u00e9velopper la cha\u00eene de restaurants\u00a0<strong>La Place<\/strong>\u00a0pour en faire un concept mondial avec des centaines d\u2019\u00e9tablissements.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Ferm\u00e9s pour cause de pand\u00e9mie<\/span><\/h2>\n<p><span style=\"background-color:white\">Le groupe de supermarch\u00e9s a rachet\u00e9 les restaurants La Place il y a cinq ans apr\u00e8s la chute de l\u2019enseigne de grands magasins\u00a0<strong>V&amp;D.<\/strong> La cha\u00eene repr\u00e9sentait \u00e0 l\u2019\u00e9poque plus d\u2019une centaine de filiales. Mais de nombreux restaurants ont ferm\u00e9 ces derni\u00e8res ann\u00e9es. Aujourd\u2019hui, Jumbo n\u2019en poss\u00e8de qu\u2019une douzaine.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0La Place\u00a0<a href=\"https:\/\/www.nu.nl\/economie\/6142851\/eigenaar-jumbo-wil-wereldwijd-honderden-la-place-vestigingen-openen.html#coral_talk_wrapper\" target=\"_blank\" rel=\"noopener\">a subi la crise sanitaire de plein fouet<\/a> \u00a0\u00bb, a expliqu\u00e9 Frits Van Eerd, le patron de Jumbo, dans une interview accord\u00e9e \u00e0 NU.nl. \u00ab\u00a0Que peut-on faire quand il faut fermer pendant un an\u2009?\u00a0\u00bb. Au d\u00e9but de cette ann\u00e9e, Jumbo a\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/jumbo-enregistre-une-forte-croissance-en-2020\">transf\u00e9r\u00e9 l\u2019exploitation de plus de quarante magasins<\/a>\u00a0au\u00a0<strong>Vermaat Groep<\/strong>. La cha\u00eene de supermarch\u00e9s est cependant rest\u00e9e propri\u00e9taire de la formule et a conserv\u00e9 dix restaurants.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Ambitions<\/span><\/h2>\n<p><span style=\"background-color:white\">Malgr\u00e9 ce revers majeur, Frits Van Eerd voit un grand avenir pour la cha\u00eene de restaurants. \u00ab\u00a0Nous voulons avoir des centaines de magasins La Place dans le monde, dont au moins une centaine aux Pays-Bas.\u00a0\u00bb La nouvelle formule baptis\u00e9e\u00a0<strong>La Place Express<\/strong> \u2013 un concept plus petit de sandwiches et de jus de fruits \u00e0 emporter \u2013 jouera un r\u00f4le crucial dans cette \u00e9volution. \u00ab\u00a0Avec la nouvelle formule, nous voulons \u00eatre pr\u00e9sents \u00e0 tous les endroits de fort passage\u00a0\u00bb, poursuit Frits Van Eerd.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les projets d\u2019expansion seront n\u00e9anmoins centr\u00e9s sur les Pays-Bas. L\u2019exploitation s\u2019effectuera en partie en gestion propre et en partie par le biais de franchis\u00e9s.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Son propri\u00e9taire\u00a0Jumbo\u00a0souhaite d\u00e9velopper la cha\u00eene de restaurants\u00a0La Place\u00a0pour en faire un concept mondial avec des centaines d\u2019\u00e9tablissements. \u00a0 Ferm\u00e9s pour cause de pand\u00e9mie Le groupe de supermarch\u00e9s a rachet\u00e9 les restaurants La Place il y a cinq ans apr\u00e8s la chute de l\u2019enseigne de grands magasins\u00a0V&amp;D. La cha\u00eene repr\u00e9sentait \u00e0 l\u2019\u00e9poque plus d\u2019une centaine de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49774,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49777","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le CEO de Jumbo nourrit de grands projets pour La Place - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Son propri\u00e9taire Jumbo souhaite d\u00e9velopper la cha\u00eene de restaurants La Place pour en faire un concept mondial avec 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