{"id":49881,"date":"2021-07-08T11:50:14","date_gmt":"2021-07-08T11:50:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/bricolage-jardin\/le-groupe-maxeda-profite-pleinement-de-lessor-du-bricolage-pendant-la-pandemie\/"},"modified":"2021-07-08T11:50:14","modified_gmt":"2021-07-08T11:50:14","slug":"le-groupe-maxeda-profite-pleinement-de-lessor-du-bricolage-pendant-la-pandemie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/bricolage-jardin\/le-groupe-maxeda-profite-pleinement-de-lessor-du-bricolage-pendant-la-pandemie\/","title":{"rendered":"Le groupe Maxeda profite pleinement de l\u2019essor du bricolage pendant la pand\u00e9mie"},"content":{"rendered":"<p>La crise sanitaire a donn\u00e9 un coup de fouet au secteur du bricolage, ce qui se refl\u00e8te \u00e9galement dans les r\u00e9sultats annuels de <strong>Maxeda<\/strong>, la soci\u00e9t\u00e9 m\u00e8re des enseignes <strong>Brico<\/strong> et <strong>Praxis<\/strong> : tant le chiffre d\u2019affaires que le b\u00e9n\u00e9fice sont en nette hausse.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Bricoler pendant le confinement<\/h2>\n<p>Le groupe de retail Maxeda, propri\u00e9taire de Brico en Belgique et de Praxis aux Pays-Bas, a vu son chiffre d\u2019affaires progresser d\u2019environ 12% \u00e0 1,562 milliards d\u2019euros l\u2019an dernier. Le r\u00e9sultat op\u00e9rationnel a m\u00eame bondi de 54%, passant de 111 millions d\u2019euros en 2019 \u00e0 171 millions d\u2019euros en 2020. Le groupe a investi 43 millions d\u2019euros dans l\u2019ouverture et la r\u00e9novation de magasins et dans un nouveau concept \u00ab\u00a0phygital\u00a0\u00bb, mais a \u00e9galement d\u00fb fermer cinq magasins.<\/p>\n<p>\u00a0<\/p>\n<p>Ces bons r\u00e9sultats ne sont pas inattendus\u00a0: le confinement a incit\u00e9 les consommateurs \u00e0 bricoler chez eux et dans leur jardin. Le march\u00e9 total du bricolage a enregistr\u00e9 une croissance de 17,7% aux Pays-Bas et de 18,1% en Belgique, selon GfK.<\/p>\n<p>\u00a0<\/p>\n<p>Maxeda est leader du march\u00e9 belge et num\u00e9ro deux aux Pays-Bas. Le groupe exploite aujourd\u2019hui 341 points de vente, dont 221 en propri\u00e9t\u00e9 et 120 franchis\u00e9s. Brico compte 136 points de vente, Brico Planit 13 et Praxis 192.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La crise sanitaire a donn\u00e9 un coup de fouet au secteur du bricolage, ce qui se refl\u00e8te \u00e9galement dans les r\u00e9sultats annuels de Maxeda, la soci\u00e9t\u00e9 m\u00e8re des enseignes Brico et Praxis : tant le chiffre d\u2019affaires que le b\u00e9n\u00e9fice sont en nette hausse. \u00a0 Bricoler pendant le confinement Le groupe de retail Maxeda, propri\u00e9taire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[26],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49881","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bricolage-jardin"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le groupe Maxeda profite pleinement de l\u2019essor du bricolage pendant la pand\u00e9mie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La crise sanitaire a donn\u00e9 un coup de fouet au secteur du bricolage, ce qui se refl\u00e8te \u00e9galement dans les r\u00e9sultats annuels de Maxeda, la 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