{"id":49936,"date":"2021-07-12T12:55:21","date_gmt":"2021-07-12T12:55:21","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lapplication-de-comparaison-pingprice-veut-ameliorer-la-transparence-des-prix-2\/"},"modified":"2021-07-12T12:55:21","modified_gmt":"2021-07-12T12:55:21","slug":"lapplication-de-comparaison-pingprice-veut-ameliorer-la-transparence-des-prix-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lapplication-de-comparaison-pingprice-veut-ameliorer-la-transparence-des-prix-2\/","title":{"rendered":"L\u2019application de comparaison Pingprice veut am\u00e9liorer la transparence des prix"},"content":{"rendered":"<p><span style=\"background-color:white\">Avec l\u2019application Pingprice, les clients d\u2019un supermarch\u00e9 peuvent v\u00e9rifier rapidement et facilement s\u2019ils paient le prix le plus bas pour chaque article. \u00ab\u00a0<strong>Colruyt<\/strong>\u00a0n\u2019est vraiment pas toujours le moins cher\u00a0\u00bb, affirme son cr\u00e9ateur Christophe Echement.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Prix locaux aussi<\/span><\/h2>\n<p><span style=\"background-color:white\">La nouvelle application pour smartphone Pingprice permet aux consommateurs de comparer tr\u00e8s ais\u00e9ment les prix des supermarch\u00e9s. Une fois l\u2019application install\u00e9e, il suffit de scanner le code-barres d\u2019un produit pour obtenir une liste des prix de vente actuels dans les diff\u00e9rents supermarch\u00e9s de la r\u00e9gion. L\u2019application montre les \u00e9carts, indique les promotions en cours et donne le prix au kilo ou au litre, le cas \u00e9ch\u00e9ant.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Nous voulons devenir la\u00a0<strong>Yuka<\/strong>\u00a0des prix\u00a0\u00bb, a d\u00e9clar\u00e9 Christophe Echement, qui a d\u00e9velopp\u00e9 l\u2019application, en r\u00e9f\u00e9rence\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/lappli-puissante-yuka-en-forte-expansion-en-belgique\">\u00e0 la c\u00e9l\u00e8bre application sant\u00e9 fran\u00e7aise<\/a>. \u00ab\u00a0Nous comparons plus d\u2019un million de prix par jour dans 75 magasins de toutes les r\u00e9gions du pays. Chez Colruyt, nous le faisons m\u00eame deux fois par jour, car les prix rouges \u00e9voluent fr\u00e9quemment. Nous tenons \u00e9galement compte des promotions et des prix locaux\u00a0: vous pouvez choisir la r\u00e9gion ou la ville dans laquelle vous souhaitez comparer les prix.\u00a0\u00bb Les prix personnalis\u00e9s, comme les remises Nutri-Score chez\u00a0<strong>Delhaize<\/strong>, ne sont pas inclus dans l\u2019application.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Sensibilisation <\/span><\/h2>\n<p><span style=\"background-color:white\">Sa convivialit\u00e9 est l\u2019un des points forts de ce nouvel outil, affirme son cr\u00e9ateur. Les clients peuvent v\u00e9rifier les prix chez eux ou pendant qu\u2019ils font leurs courses. \u00ab\u00a0Je veux apporter plus de transparence, car avec les nombreuses promotions, les modifications constantes des prix et les diff\u00e9rences r\u00e9gionales, les consommateurs n\u2019ont pas toujours une bonne id\u00e9e des diff\u00e9rences de prix sur le march\u00e9.\u00a0\u00bb<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Christophe Echement souligne que Colruyt n\u2019est pas toujours le moins cher pour chaque article\u00a0: la concurrence sur les prix avec\u00a0<strong>Albert Heijn<\/strong>\u00a0est f\u00e9roce. \u00ab\u00a0Nous savons que Colruyt est l\u00e9g\u00e8rement moins cher dans le nord du pays en raison de cette rivalit\u00e9 avec la cha\u00eene n\u00e9erlandaise. Quand je partage sur les m\u00e9dias sociaux des produits qui sont moins chers chez Albert Heijn, Colruyt r\u00e9pond souvent en disant qu\u2019ils sont moins chers quand on ach\u00e8te plusieurs articles. Mais je ne pense pas que ce soit vraiment le cas.\u00a0\u00bb Certains utilisent aussi l\u2019application comme un jeu dont le but est de deviner le prix d\u2019un produit. \u00ab\u00a0C\u2019est une mani\u00e8re de sensibiliser les consommateurs au prix.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Nouvelles fonctionnalit\u00e9s<\/span><\/h2>\n<p><span style=\"background-color:white\">Pingprice n\u2019est sur le march\u00e9 que depuis deux mois. Mais Christophe Echement travaille d\u00e9j\u00e0 \u00e0 la version 2 de l\u2019application, dans laquelle les utilisateurs pourront \u00e9galement consulter et rafra\u00eechir l\u2019historique de leurs scans. Peut-\u00eatre comprendra-t-elle \u00e9galement de nouvelles fonctionnalit\u00e9s, comme la possibilit\u00e9 de recevoir une alerte quand le prix de certains produits baisse. Christophe Echement planche \u00e9galement sur des solutions (payantes) pour les supermarch\u00e9s et les marques, avec un rapport sur les tendances des prix et des alertes quand des marques concurrentes lancent des actions promotionnelles ou proc\u00e8dent \u00e0 des r\u00e9ductions. Pour les consommateurs, l\u2019utilisation est gratuite, m\u00eame si son d\u00e9veloppeur n\u2019exclut pas la possibilit\u00e9 d\u2019un abonnement payant pour les utilisateurs intensifs.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Avec environ 500 scans par jour, Pingprice commence tr\u00e8s modestement, mais le nombre d\u2019utilisateurs augmente rapidement, les retours sont positifs et les utilisateurs partagent g\u00e9n\u00e9reusement leurs exp\u00e9riences sur les m\u00e9dias sociaux. \u00ab\u00a0Pour l\u2019instant, nous comptons plus d\u2019utilisateurs francophones, car la presse francophone nous a d\u00e9j\u00e0 consacr\u00e9 un article. L\u2019objectif est vraiment de devenir une application de r\u00e9f\u00e9rence. Et nous envisageons aussi, tr\u00e8s prudemment, l\u2019\u00e9tranger.\u00a0\u00bb<\/span><\/p>\n<p>\u00a0<\/p>\n<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec l\u2019application Pingprice, les clients d\u2019un supermarch\u00e9 peuvent v\u00e9rifier rapidement et facilement s\u2019ils paient le prix le plus bas pour chaque article. \u00ab\u00a0Colruyt\u00a0n\u2019est vraiment pas toujours le moins cher\u00a0\u00bb, affirme son cr\u00e9ateur Christophe Echement. \u00a0 Prix locaux aussi La nouvelle application pour smartphone Pingprice permet aux consommateurs de comparer tr\u00e8s ais\u00e9ment les prix des supermarch\u00e9s. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49933,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49936","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019application de comparaison Pingprice veut am\u00e9liorer la transparence des prix - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Avec l\u2019application Pingprice, les clients d\u2019un supermarch\u00e9 peuvent v\u00e9rifier rapidement et facilement s\u2019ils paient le prix le plus bas pour chaque article. \u00ab 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