{"id":49988,"date":"2021-07-14T09:26:49","date_gmt":"2021-07-14T09:26:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/chickcheez-un-nouveau-challenger-sur-le-marche-bonde-de-la-restauration-rapide\/"},"modified":"2021-07-14T09:26:49","modified_gmt":"2021-07-14T09:26:49","slug":"chickcheez-un-nouveau-challenger-sur-le-marche-bonde-de-la-restauration-rapide","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/chickcheez-un-nouveau-challenger-sur-le-marche-bonde-de-la-restauration-rapide\/","title":{"rendered":"Chick&amp;Cheez, un nouveau challenger sur le march\u00e9 bond\u00e9 de la restauration rapide"},"content":{"rendered":"<p><span style=\"background-color:white\">Le premier \u00e9tablissement de la cha\u00eene de restauration rapide\u00a0<strong>Chick&amp;Cheez<\/strong>, un nouveau venu ambitieux sur le march\u00e9 tr\u00e8s actif des restaurants de poulet, vient d&rsquo;ouvrir\u00a0ses portes mercredi \u00e0 Li\u00e8ge. L&rsquo;objectif ? 38 \u00e9tablissements belges d&rsquo;ici \u00e0 2024 et un d\u00e9ploiement en France.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Segment en pleine croissance<\/span><\/h2>\n<p><span style=\"background-color:white\">Chick&amp;Cheez sert des plats de poulet frit et se positionne ainsi en Belgique comme un nouveau challenger face \u00e0 des cha\u00eenes telles que <strong>KFC<\/strong>,\u00a0<strong>Belchicken<\/strong>,\u00a0<strong>Chitir Chicken<\/strong>\u00a0et <strong>Hector<\/strong>. Depuis le d\u00e9but de l&rsquo;ann\u00e9e, la cha\u00eene de pizzas\u00a0<strong>Domino&rsquo;s<\/strong>\u00a0sert \u00e9galement du\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/une-primeur-pour-le-benelux-domino%E2%80%99s-lance-son-crunchy-chicken-r%C3%B4ti-au-four\">poulet croustillant cuit au four<\/a>\u00a0dans ses restaurants au Benelux. \u00ab\u00a0C&rsquo;est un segment en pleine croissance.\u00a0<a href=\"https:\/\/trends.levif.be\/economie\/entreprises\/exclu-dites-chick-cheez-une-nouvelle-chaine-belge-de-fast-food-debarque-sur-le-territoire\/article-normal-1445303.html\">Il y a un march\u00e9 \u00e0 prendre<\/a>\u00a0\u00bb, d\u00e9clare Pieter Daems, de Chick&amp;Cheez, \u00e0 Trends Tendances. Le nouveau venu entend faire la diff\u00e9rence avec des recettes originales et des sauces \u00e0 base de fromage.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La cha\u00eene veut ouvrir 38 restaurants en Belgique, principalement en franchise. Les premiers \u00e9tablissements devraient \u00e9galement ouvrir en France cette ann\u00e9e. Apr\u00e8s le lancement \u00e0 Li\u00e8ge, des restaurants ouvriront \u00e9galement cette ann\u00e9e \u00e0 Mons (centre commercial Les Grands Pr\u00e9s), Hornu, Charleroi et Bruxelles. \u00ab\u00a0Nous ciblons tant les centres-villes que les centres commerciaux.\u00a0\u00bb En raison du taux d\u2019inoccupation croissant, l&rsquo;entreprise pense pouvoir trouver rapidement des emplacements int\u00e9ressants.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Grandes ambitions<\/span><\/h2>\n<p><span style=\"background-color:white\">La nouvelle cha\u00eene sp\u00e9cialis\u00e9e dans le poulet a \u00e9t\u00e9 d\u00e9velopp\u00e9e par\u00a0<strong>QSRP<\/strong>, le sp\u00e9cialiste belgo-luxembourgeois de la restauration rapide qui exploite les marques\u00a0<strong>Burger King<\/strong>,\u00a0<strong>Quick<\/strong>,\u00a0<strong>O&rsquo;Tacos<\/strong>,\u00a0<strong>NordSee<\/strong>\u00a0et\u00a0<strong>Go ! Fish<\/strong>. L&rsquo;entreprise nourrit \u00e9galement de grandes ambitions pour ses autres enseignes.<br \/>\n\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">O&rsquo;Tacos veut ouvrir une quinzaine de restaurants suppl\u00e9mentaires ces prochaines ann\u00e9es, en plus des 50 restaurants d\u00e9j\u00e0 existants en Belgique. Burger King vise une dizaine de nouveaux restaurants par an. Quick conservera ses 80 restaurants et ne sera donc pas balay\u00e9 par l&rsquo;arriv\u00e9e de Burger King, mais\u00a0<a href=\"https:\/\/www.tijd.be\/ondernemen\/retail\/burger-king-en-quick-vallen-met-nieuwe-keten-kfc-aan\/10319647.html\">n&rsquo;ouvrira plus de nouveaux \u00e9tablissements<\/a>, indique le PDG Allesandro Predo dans De Tijd.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le premier \u00e9tablissement de la cha\u00eene de restauration rapide\u00a0Chick&amp;Cheez, un nouveau venu ambitieux sur le march\u00e9 tr\u00e8s actif des restaurants de poulet, vient d&rsquo;ouvrir\u00a0ses portes mercredi \u00e0 Li\u00e8ge. L&rsquo;objectif ? 38 \u00e9tablissements belges d&rsquo;ici \u00e0 2024 et un d\u00e9ploiement en France. \u00a0 Segment en pleine croissance Chick&amp;Cheez sert des plats de poulet frit et se [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":49985,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-49988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Chick&amp;Cheez, un nouveau challenger sur le march\u00e9 bond\u00e9 de la restauration rapide - RetailDetail BE<\/title>\n<meta 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