{"id":50277,"date":"2021-07-30T08:33:56","date_gmt":"2021-07-30T08:33:56","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/amazon-tempere-les-attentes-apres-les-records-enregistres-pendant-la-pandemie\/"},"modified":"2021-07-30T08:33:56","modified_gmt":"2021-07-30T08:33:56","slug":"amazon-tempere-les-attentes-apres-les-records-enregistres-pendant-la-pandemie","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-tempere-les-attentes-apres-les-records-enregistres-pendant-la-pandemie\/","title":{"rendered":"Amazon temp\u00e8re les attentes apr\u00e8s les records enregistr\u00e9s pendant la pand\u00e9mie"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Amazon<\/strong> a enregistr\u00e9 pour la troisi\u00e8me fois cons\u00e9cutive un chiffre d\u2019affaires de plus de 100 milliards USD au dernier trimestre. Mais le nouveau CEO Andy Jassy risque de conna\u00eetre une entr\u00e9e en fonction en mode mineur\u00a0: il ne pourra pas r\u00e9\u00e9diter les records de l\u2019ann\u00e9e derni\u00e8re.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Les consommateurs font autre chose<\/span><\/h2>\n<p><span style=\"background-color:white\">Amazon a vu son chiffre d\u2019affaires progresser de 27\u00a0% au cours du deuxi\u00e8me trimestre \u00e9coul\u00e9, qui \u00e9tait \u00e9galement le dernier avec le fondateur et d\u00e9sormais astronaute Jeff Bezos comme CEO. La plate-forme d\u2019e-commerce a ainsi franchi la barre des 100 milliards pour la troisi\u00e8me fois cons\u00e9cutive \u00e0 113 milliards de dollars (95 milliards d\u2019euros).<\/span><\/p>\n<p><span style=\"background-color:white\">Mais c\u2019est la d\u00e9ception qui domine\u00a0: la croissance s\u2019est consid\u00e9rablement ralentie par rapport \u00e0 la hausse de 41\u00a0% du chiffre d\u2019affaires d\u2019il y a un an. Le chiffre d\u2019affaires \u00e9tait ainsi inf\u00e9rieur d\u2019environ 2 milliards de dollars aux pr\u00e9visions des analystes.<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019explication est \u00e9vidente\u00a0: 2020 a \u00e9t\u00e9 une ann\u00e9e record pour Amazon, car les consommateurs bloqu\u00e9s chez eux par les confinements ont eu massivement recours au commerce \u00e9lectronique. Aujourd\u2019hui, le CFO Brian Olsavsky constate que les consommateurs vont \u00e0 nouveau \u00ab\u00a0<a href=\"https:\/\/www.cnbc.com\/2021\/07\/29\/amazon-amzn-earnings-q2-2021.html\" target=\"_blank\" rel=\"noopener\">faire autre chose<\/a>\u00a0qu\u2019acheter\u00a0\u00bb, comme partir en voyage. Le directeur financier pr\u00e9voit ainsi un nouveau ralentissement de la croissance au cours des prochains trimestres, \u00e9crit CNBC.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Cycle d\u2019investissement pluriannuel<\/span><\/h2>\n<p><span style=\"background-color:white\">Les b\u00e9n\u00e9fices ont en revanche d\u00e9pass\u00e9 les attentes, bien aid\u00e9s par les abonnements, la publicit\u00e9 et les services cloud, des activit\u00e9s tr\u00e8s rentables. La division qui inclut les services aux partenaires de la plate-forme et la publicit\u00e9 a vu son chiffre d\u2019affaires bondir de 87\u00a0% au cours du trimestre \u00e9coul\u00e9, alors qu\u2019AWS, la division cloud, enregistrait une croissance de 37\u00a0%. Il en a r\u00e9sult\u00e9 un b\u00e9n\u00e9fice net positif de 7,8 milliards de dollars (6,6 milliards d\u2019euros), en hausse de 48\u00a0% par rapport \u00e0 la m\u00eame p\u00e9riode, l\u2019an dernier.<\/span><\/p>\n<p><span style=\"background-color:white\">Amazon se trouve au milieu d\u2019un cycle d\u2019investissement pluriannuel, a encore expliqu\u00e9 Brian Olsavsky. Au second semestre, le g\u00e9ant de la technologie veut augmenter consid\u00e9rablement sa capacit\u00e9 de stockage, notamment aux \u00c9tats-Unis m\u00eame, tout en continuant \u00e0 investir dans des services comme Prime Video. L\u2019acquisition du studio hollywoodien embl\u00e9matique MGM en mai jouera un r\u00f4le important dans ce processus.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon a enregistr\u00e9 pour la troisi\u00e8me fois cons\u00e9cutive un chiffre d\u2019affaires de plus de 100 milliards USD au dernier trimestre. Mais le nouveau CEO Andy Jassy risque de conna\u00eetre une entr\u00e9e en fonction en mode mineur\u00a0: il ne pourra pas r\u00e9\u00e9diter les records de l\u2019ann\u00e9e derni\u00e8re. \u00a0 Les consommateurs font autre chose Amazon a vu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50274,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50277","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Amazon temp\u00e8re les attentes apr\u00e8s les records enregistr\u00e9s pendant la pand\u00e9mie - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon a enregistr\u00e9 pour la troisi\u00e8me fois cons\u00e9cutive un chiffre d\u2019affaires de plus de 100 milliards USD au dernier trimestre. Mais le nouveau CEO Andy Jassy risque de conna\u00eetre une entr\u00e9e en fonction en mode mineur : il ne pourra pas r\u00e9\u00e9diter les records de l\u2019ann\u00e9e derni\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/general\/amazon-tempere-les-attentes-apres-les-records-enregistres-pendant-la-pandemie\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amazon temp\u00e8re les attentes apr\u00e8s les records enregistr\u00e9s pendant la pand\u00e9mie - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Amazon a enregistr\u00e9 pour la troisi\u00e8me fois cons\u00e9cutive un chiffre d\u2019affaires de plus de 100 milliards USD au dernier trimestre. 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