{"id":50356,"date":"2021-08-04T11:09:31","date_gmt":"2021-08-04T11:09:31","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/hugo-boss-veut-doubler-son-chiffre-daffaires-avec-un-nouveau-look\/"},"modified":"2021-08-04T11:09:31","modified_gmt":"2021-08-04T11:09:31","slug":"hugo-boss-veut-doubler-son-chiffre-daffaires-avec-un-nouveau-look","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/hugo-boss-veut-doubler-son-chiffre-daffaires-avec-un-nouveau-look\/","title":{"rendered":"Hugo Boss veut doubler son chiffre d\u2019affaires avec un nouveau look"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Hugo Boss<\/strong>\u00a0d\u00e9voile un nouveau plan sur cinq ans\u00a0: la maison de mode souhaite doubler son chiffre d\u2019affaires d\u2019ici 2025. Les Allemands veulent attirer davantage de jeunes et entreprennent un relooking g\u00e9n\u00e9ral de leurs magasins.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nouveau look&amp;feel<\/span><\/h2>\n<p><span style=\"background-color:white\">Hugo Boss veut changer de look. Dans le cadre d\u2019une nouvelle strat\u00e9gie de croissance, la soci\u00e9t\u00e9 allemande est en train de peaufiner le style des sous-marques Boss et Hugo. Les logos et le marketing seront rafra\u00eechis, alors que 80% des magasins de l\u2019entreprise feront peau neuve au cours des trois prochaines ann\u00e9es. Avec ce nouveau look&amp;feel, Boss vise un chiffre d\u2019affaires de 2,6 milliards d\u2019euros dans les v\u00eatements pour hommes et de 400 millions d\u2019euros (le double) dans les v\u00eatements pour femmes \u00e0 l\u2019horizon 2025. Pour la marque Hugo, plus jeune, l\u2019objectif est fix\u00e9 \u00e0 800 millions d\u2019euros.<\/span><\/p>\n<p><span style=\"background-color:white\">Globalement, Hugo Boss veut doubler son chiffre d\u2019affaires \u00e0 4 milliards d\u2019euros d\u2019ici 2025. L\u2019entreprise compte sur la strat\u00e9gie \u00ab\u00a0Claim 5\u00a0\u00bb pour y parvenir. \u00ab\u00a0Notre vision est de devenir une plateforme de mode premium d\u2019envergure mondiale ax\u00e9e sur la technologie. Dans ce contexte, nous allons r\u00e9volutionner la mani\u00e8re dont nous communiquons avec les consommateurs\u00a0\u00bb, a d\u00e9clar\u00e9 le CEO Daniel Grieder.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Jeunes et num\u00e9risation<\/span><\/h2>\n<p><span style=\"background-color:white\">Outre plus de 100 millions d\u2019euros de d\u00e9penses marketing suppl\u00e9mentaires, la marque veut s\u00e9duire les jeunes consommateurs, en particulier avec la marque Hugo. La maison de mode va \u00e9galement injecter 150 millions d\u2019euros dans la num\u00e9risation, de la d\u00e9tection de tendances au d\u00e9veloppement de produits num\u00e9riques en passant par des possibilit\u00e9s de tarification bas\u00e9es sur l\u2019IA et le d\u00e9ploiement mondial de showrooms num\u00e9riques. Un campus num\u00e9rique sera am\u00e9nag\u00e9 en Allemagne et au Portugal pour l\u2019analyse des donn\u00e9es et les technologies. L\u2019objectif est de porter les ventes en ligne \u00e0 plus d\u2019un milliard d\u2019euros en 2025 \u2013 elles prendraient alors \u00e0 leur compte 25 \u00e0 30% du chiffre d\u2019affaires du groupe.<\/span><\/p>\n<p><span style=\"background-color:white\">L\u2019essentiel de la croissance continuera \u00e0 venir de l\u2019Asie\u00a0: la part de la r\u00e9gion dans le chiffre d\u2019affaires devrait d\u00e9passer 20%, gr\u00e2ce notamment \u00e0 la Chine. En Europe et dans les deux Am\u00e9riques, Hugo Boss veut se concentrer sur la tendance aux v\u00eatements casual, adapt\u00e9s \u00e0 toutes les circonstances. Le management vise \u00e9galement une marge op\u00e9rationnelle (EBIT) de quelque 12%. C\u00f4t\u00e9 durabilit\u00e9, le groupe allemand vise la neutralit\u00e9 climatique sur l\u2019ensemble de la cha\u00eene de valeur d\u2019ici 2045 et 80% de produits circulaires d\u2019ici 2030.<\/span><\/p>\n<p><span style=\"background-color:white\">Ces annonces ont \u00e9t\u00e9 faites \u00e0 l\u2019occasion de la publication des nouveaux r\u00e9sultats trimestriels. Daniel Grieder s\u2019est dit satisfait de la reprise apr\u00e8s la crise sanitaire\u00a0: le chiffre d\u2019affaires a progress\u00e9 de 133% par rapport au deuxi\u00e8me trimestre de l\u2019ann\u00e9e derni\u00e8re et n\u2019est inf\u00e9rieur que de 4% \u00e0 celui l\u2019avant-pand\u00e9mie. L\u2019EBIT a atteint 42 millions d\u2019euros. Le groupe table sur une croissance du chiffre d\u2019affaires de 30 \u00e0 35% sur l\u2019ensemble de l\u2019exercice.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hugo Boss\u00a0d\u00e9voile un nouveau plan sur cinq ans\u00a0: la maison de mode souhaite doubler son chiffre d\u2019affaires d\u2019ici 2025. Les Allemands veulent attirer davantage de jeunes et entreprennent un relooking g\u00e9n\u00e9ral de leurs magasins. \u00a0 Nouveau look&amp;feel Hugo Boss veut changer de look. Dans le cadre d\u2019une nouvelle strat\u00e9gie de croissance, la soci\u00e9t\u00e9 allemande est [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50353,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hugo Boss veut doubler son chiffre d\u2019affaires avec un nouveau look - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Hugo Boss a pour objectif de doubler son chiffre d\u2019affaires d\u2019ici 2025. 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