{"id":50464,"date":"2021-08-11T11:47:15","date_gmt":"2021-08-11T11:47:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-discounter-russe-mere-veut-setendre-aux-etats-unis\/"},"modified":"2021-08-11T11:47:15","modified_gmt":"2021-08-11T11:47:15","slug":"le-discounter-russe-mere-veut-setendre-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-discounter-russe-mere-veut-setendre-aux-etats-unis\/","title":{"rendered":"Le discounter russe Mere veut s\u2019\u00e9tendre aux \u00c9tats-Unis"},"content":{"rendered":"<p><span style=\"background-color:white\">La tr\u00e8s controvers\u00e9e cha\u00eene de magasins discount russe\u00a0<strong>Mere<\/strong> \u00e9tudie des possibilit\u00e9s d\u2019expansion aux \u00c9tats-Unis. Un chef de projet doit ouvrir des supermarch\u00e9s en G\u00e9orgie et en Alabama.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Moins cher qu\u2019Aldi et Lidl<\/span><\/h2>\n<p><span style=\"background-color:white\">Le discounter russe Mere veut s\u2019\u00e9tendre aux \u00c9tats-Unis. C\u2019est ce qui ressort d\u2019une offre d\u2019emploi remarqu\u00e9e par le magazine professionnel Winsight Grocery Business. La cha\u00eene qui ram\u00e8ne le \u00ab\u00a0hard\u00a0\u00bb au c\u0153ur du hard discount recherche un chef de projet aux \u00c9tats-Unis. Il doit de pr\u00e9f\u00e9rence parler russe et \u00eatre un sp\u00e9cialiste de l\u2019immobilier commercial.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le futur chef de projet aura pour mission d\u2019analyser des emplacements potentiels\u00a0<a href=\"https:\/\/www.winsightgrocerybusiness.com\/retailers\/russian-discounter-mere-eyes-us-expansion-job-listing-shows\" target=\"_blank\" rel=\"noopener\">en G\u00e9orgie et en Alabama<\/a>, de n\u00e9gocier les baux et de mener \u00e0 bien l\u2019ouverture effective des magasins. C\u2019est sans doute parce que ces \u00c9tats ruraux comptent encore de nombreux petits ind\u00e9pendants que Mere se concentre sur l\u2019Alabama et la G\u00e9orgie. Les grands discounters comme\u00a0<strong>Walmart<\/strong>\u00a0et\u00a0<strong>Dollar General<\/strong>\u00a0y sont en plein essor.<\/span><\/p>\n<p><span style=\"background-color:white\">Mere promet cependant d\u2019\u00eatre encore moins cher qu\u2019<strong>Aldi<\/strong>\u00a0et\u00a0<strong>Lidl<\/strong> en vendant un assortiment de base limit\u00e9 directement propos\u00e9 sur des palettes. Le retailer ne propose par exemple aucun produit frais non emball\u00e9 dans ses magasins europ\u00e9ens, mais on peut y trouver <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/exclusief-retaildetail-bezoekt-russische-discounter-mere-spanje\" target=\"_blank\" rel=\"noopener\">de nombreux lots r\u00e9siduels et grands emballages<\/a>. Ce concept a permis \u00e0 Mere \u2013 sous le nom de\u00a0<strong>Svetofor<\/strong> \u2013 de se hisser parmi les dix plus grandes cha\u00eenes de supermarch\u00e9s de Russie, son pays d\u2019origine. Le groupe exploite aujourd\u2019hui quelque 2 500 magasins en Russie, en Bi\u00e9lorussie et en Asie centrale depuis sa cr\u00e9ation en 2009.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Construction opaque<\/span><\/h2>\n<p><span style=\"background-color:white\">Mere est \u00e9galement en plein essor en dehors des \u00c9tats-Unis et de la Russie. La premi\u00e8re succursale britannique ouvrira bient\u00f4t ses portes et des projets sont \u00e9galement pr\u00e9vus en Belgique. Mais les Russes ne semble pas encore en mesure de joindre l\u2019acte \u00e0 la parole\u00a0: la <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/grote-ambities-maar-weinig-actie-quo-vadis-mere-0\" target=\"_blank\" rel=\"noopener\">structure belge para\u00eet pour le moins opaque <\/a>\u00a0et l\u2019ouverture pr\u00e9vue \u00e0 Opwijk ne semble pas se concr\u00e9tiser. En Allemagne aussi, la croissance est beaucoup plus lente que pr\u00e9vu, avec seulement cinq des cent magasins pr\u00e9vus ouverts apr\u00e8s deux ans.<\/span><\/p>\n<p><span style=\"background-color:white\">Le choix des \u00c9tats-Unis est \u00e9galement \u00e9tonnant apr\u00e8s la tentative entreprise par <strong>X5 Retail Group<\/strong>,\u00a0un autre groupe russe, avec la formule discount Okey-Dokey en Floride. Les cinq magasins ont ferm\u00e9 apr\u00e8s seulement un an.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La tr\u00e8s controvers\u00e9e cha\u00eene de magasins discount russe\u00a0Mere \u00e9tudie des possibilit\u00e9s d\u2019expansion aux \u00c9tats-Unis. Un chef de projet doit ouvrir des supermarch\u00e9s en G\u00e9orgie et en Alabama. \u00a0 Moins cher qu\u2019Aldi et Lidl Le discounter russe Mere veut s\u2019\u00e9tendre aux \u00c9tats-Unis. C\u2019est ce qui ressort d\u2019une offre d\u2019emploi remarqu\u00e9e par le magazine professionnel Winsight Grocery [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50461,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50464","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le discounter russe Mere veut s\u2019\u00e9tendre aux \u00c9tats-Unis - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins discount russe Mere \u00e9tudie des possibilit\u00e9s d\u2019expansion aux \u00c9tats-Unis. 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