{"id":50506,"date":"2021-08-13T08:56:15","date_gmt":"2021-08-13T08:56:15","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-service-de-livraison-gorillas-sapprovisionne-chez-colruyt\/"},"modified":"2021-08-13T08:56:15","modified_gmt":"2021-08-13T08:56:15","slug":"le-service-de-livraison-gorillas-sapprovisionne-chez-colruyt","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-service-de-livraison-gorillas-sapprovisionne-chez-colruyt\/","title":{"rendered":"Le service de livraison Gorillas s'approvisionne chez Colruyt"},"content":{"rendered":"

Le service de livraison rapide\u00a0Gorillas<\/strong>, qui a r\u00e9cemment d\u00e9barqu\u00e9 \u00e0 Anvers et \u00e0 Bruxelles, s’approvisionne au moins en partie chez Colruyt<\/strong>. L’application propose de nombreux produits de la marque de distributeur Boni, \u00e0 des prix parfois \u00e9tonnants.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Frais et surgel\u00e9<\/span><\/h2>\n

En g\u00e9n\u00e9ral, Gorillas opte pour des produits de marques connues dans sa gamme limit\u00e9e d’environ 1 500 r\u00e9f\u00e9rences. Le service d’achat pr\u00e9tend \u00e9galement\u00a0travailler avec des fournisseurs locaux<\/a>, comme des brasseurs locaux ou la marque de chocolat anversoise Meurisse. Mais pour plusieurs cat\u00e9gories de produits, on constate que l’application vend des produits de marque distributeur Colruyt Boni Selection. C\u2019est notamment le cas pour divers produits surgel\u00e9s et produits frais, tels que le fromage, les viandes ou les salades.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Ce n’est pas surprenant : il n’y a pas ou peu de marques actives dans ces cat\u00e9gories. En s’approvisionnant chez Colruyt, Gorillas fait exactement ce que font d\u00e9j\u00e0 de nombreux night-shops et magasins de proximit\u00e9. Et, finalement, l’application se substitue \u00e9galement partiellement \u00e0 ces magasins. La Cara pils, en revanche, ne peut pas (encore) \u00eatre livr\u00e9e en dix minutes par les coursiers \u00e0 v\u00e9lo…<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Remises sur le volume<\/span><\/h2>\n

Si Gorillas r\u00e9alise de grosses marges sur les produits Boni ? Pas tant que \u00e7a. Dans la plupart des cas, l’application est logiquement un peu plus ch\u00e8re, mais quelques comparaisons montrent que les clients du service de livraison utilisent intelligemment les actions et les promotions sur le volume chez Colruyt. Cela peut parfois conduire \u00e0 des prix \u00e9tonnamment comp\u00e9titifs. Il semble donc que Gorillas veuille absolument \u00e9viter de se positionner comme un acteur tr\u00e8s cher. Les frais de livraison de 1,80 euro sont \u00e9galement tr\u00e8s int\u00e9ressants.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Juste pour le plaisir, nous avons compar\u00e9 aujourd’hui les prix d’un certain nombre de produits chez Gorillas \u00e0 Anvers avec ceux du magasin Colruyt le plus proche. Un bilan tr\u00e8s incomplet et bien entendu peu repr\u00e9sentatif \u00e9tant donn\u00e9 les ajustements fr\u00e9quents des prix chez Colruyt, mais malgr\u00e9 tout int\u00e9ressant, selon nous.<\/span><\/p>\n

\u00a0<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
\n

Produit Boni\u00a0<\/strong><\/p>\n<\/td>\n

\n

Colruyt (Anvers Gentplaats)<\/strong><\/p>\n<\/td>\n

\n

Gorillas (Anvers)<\/strong><\/p>\n<\/td>\n<\/tr>\n

\n

Framboises 1 kg (surgel\u00e9es)<\/p>\n<\/td>\n

\n

3,98<\/p>\n<\/td>\n

\n

4,89<\/p>\n<\/td>\n<\/tr>\n

\n

\u00c9pinards 400 g (frais)<\/p>\n<\/td>\n

\n

1,59 (1,43 \u00e0 partir de 2)<\/p>\n<\/td>\n

\n

1,95<\/p>\n<\/td>\n<\/tr>\n

\n

Dattes s\u00e9ch\u00e9es 400 g<\/p>\n<\/td>\n

\n

3,50 (3,15 \u00e0 partir de 3)<\/p>\n<\/td>\n

\n

2,59<\/p>\n<\/td>\n<\/tr>\n

\n

2 baguettes blanches 250 g<\/p>\n<\/td>\n

\n

0,74<\/p>\n<\/td>\n

\n

0,99<\/p>\n<\/td>\n<\/tr>\n

\n

Farine d’\u00e9peautre bio 1 kg<\/p>\n<\/td>\n

\n

3,29 (2,96 \u00e0 partir de 3)<\/p>\n<\/td>\n

\n

2,99<\/p>\n<\/td>\n<\/tr>\n

\n

6 \u0153ufs de poules \u00e9lev\u00e9es en plein air<\/p>\n<\/td>\n

\n

1,59 (1,43 \u00e0 partir de 2)<\/p>\n<\/td>\n

\n

1,59<\/p>\n<\/td>\n<\/tr>\n

\n

Fromage de ch\u00e8vre \u00e0 p\u00e2te molle 150 g<\/p>\n<\/td>\n

\n

1,49 (1,39 \u00e0 partir de 3)<\/p>\n<\/td>\n

\n

1,49<\/p>\n<\/td>\n<\/tr>\n

\n

Jambon Magistral 150 g<\/p>\n<\/td>\n

\n

3,19 (2,87 \u00e0 partir de 3)<\/p>\n<\/td>\n

\n

2,99<\/p>\n<\/td>\n<\/tr>\n

\n

Tofu bio 250 g<\/p>\n<\/td>\n

\n

0,99<\/p>\n<\/td>\n

\n

1,49<\/p>\n<\/td>\n<\/tr>\n

\n

Salade C\u00e9sar 450 g<\/p>\n<\/td>\n

\n

3,69 (3,43 \u00e0 partir de 3)<\/p>\n<\/td>\n

\n

3,69<\/p>\n<\/td>\n<\/tr>\n

\n

Olives grecques Kalamon\u00a0200g<\/p>\n<\/td>\n

\n

3,79 (3,41 \u00e0 partir de 2)<\/p>\n<\/td>\n

\n

3,29<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

\u00a0<\/p>\n

(Merci \u00e0 J\u00e9r\u00e9my Lempereur de Trends-Tendances de nous avoir aiguill\u00e9s)<\/em><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Le service de livraison rapide\u00a0Gorillas, qui a r\u00e9cemment d\u00e9barqu\u00e9 \u00e0 Anvers et \u00e0 Bruxelles, s’approvisionne au moins en partie chez Colruyt. L’application propose de nombreux produits de la marque de distributeur Boni, \u00e0 des prix parfois \u00e9tonnants. \u00a0 Frais et surgel\u00e9 En g\u00e9n\u00e9ral, Gorillas opte pour des produits de marques connues dans sa gamme limit\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":50503,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nLe service de livraison Gorillas s'approvisionne chez Colruyt - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le service de livraison rapide Gorillas se fournit en partie chez Colruyt. 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