{"id":50522,"date":"2021-08-16T07:30:06","date_gmt":"2021-08-16T07:30:06","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/zeeman-mars-jbc-et-dobbi-sur-la-scene-du-retaildetail-day\/"},"modified":"2021-08-16T07:30:06","modified_gmt":"2021-08-16T07:30:06","slug":"zeeman-mars-jbc-et-dobbi-sur-la-scene-du-retaildetail-day","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/zeeman-mars-jbc-et-dobbi-sur-la-scene-du-retaildetail-day\/","title":{"rendered":"Zeeman, Mars et Dobbi sur la sc\u00e8ne du RetailDetail Day"},"content":{"rendered":"

Cette ann\u00e9e, le RetailDetail Day, le congr\u00e8s annuel sur le marketing pour le secteur de la vente au d\u00e9tail, revient avec une affiche palpitante et diversifi\u00e9e. La durabilit\u00e9 et l’inclusion constitueront le fil rouge du programme, dont nous annon\u00e7ons aujourd’hui les premiers intervenants.<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Des r\u00e9cits tr\u00e8s m\u00e9diatis\u00e9s<\/h2>\n

Notez d\u00e8s \u00e0 pr\u00e9sent le jeudi 16 septembre dans votre agenda : le RetailDetail Day, l’\u00e9v\u00e9nement marketing pour le secteur de la vente au d\u00e9tail, revient pour sa huiti\u00e8me \u00e9dition avec un nouveau programme des plus int\u00e9ressants. Nous laissons derri\u00e8re nous le passage d\u00e9vastateur du coronavirus et tournons \u00e0 nouveau le regard vers l’avenir du commerce de d\u00e9tail : un avenir qui sera, ou non, durable.<\/p>\n

\u00a0<\/p>\n

Le changement de nom de la marque de riz la plus c\u00e9l\u00e8bre au monde fait couler beaucoup d\u2019encre. Une \u00e9volution qui va au-del\u00e0 d\u2019un simple rebranding : Ben\u2019s Original<\/strong> lance une nouvelle mission de marque pour cr\u00e9er des opportunit\u00e9s offrant \u00e0 chacun une place \u00e0 table<\/a>. Le producteur Mars Food<\/strong> fait confiance \u00e0 Anja Spielmann et S\u00e9bastien Gelsomino, deux conf\u00e9renciers internationaux, pour nous raconter ce r\u00e9cit.<\/p>\n

\u00a0<\/p>\n

Marketing intelligent<\/h2>\n

Il y a trois ans, Dobbi<\/strong> a fait son arriv\u00e9e comme un service de blanchisserie et de nettoyage \u00e0 sec pour les consommateurs. Aujourd’hui, la plateforme se pr\u00e9sente comme un partenaire pour les d\u00e9taillants de mode qui souhaitent devenir plus durables. Apr\u00e8s les Pays-Bas et la Belgique, elle ambitionne un d\u00e9veloppement \u00e0 l\u2019international. Les fondateurs, Maurits Tiethoff et Ruben van Pelt, nous expliqueront comment Dobbi peut aider les d\u00e9taillants de mode \u00e0 s’orienter vers un mod\u00e8le circulaire.<\/p>\n

\u00a0<\/p>\n

Et ceux qui pensent que le discounter textile Zeeman<\/strong> ne se concentre que sur les prix bas sont dans l\u2019erreur. Le combattant des prix a gagn\u00e9 les faveurs des hipsters<\/a> gr\u00e2ce \u00e0 un marketing intelligent avec un clin d’\u0153il. En outre, la durabilit\u00e9 est une priorit\u00e9 : le d\u00e9taillant prend des mesures pour s’approvisionner de mani\u00e8re responsable, il a sorti une collection non genr\u00e9e<\/a> l’ann\u00e9e derni\u00e8re et il s’est r\u00e9cemment lanc\u00e9 sur le march\u00e9 de l’occasion<\/a>. Ce n\u2019est autre que le PDG, Erik-Jan Mares, qui se chargera de nous l’expliquer. Un rendez-vous \u00e0 ne pas manquer !<\/p>\n

\u00a0<\/p>\n

Enfin le retour du networking<\/h2>\n

Et la liste est encore longue : nous annoncerons bient\u00f4t une deuxi\u00e8me s\u00e9rie de noms tout aussi c\u00e9l\u00e8bres. Une fois n\u2019est pas coutume, le mod\u00e9rateur sera bien entendu l\u2019expert Gino van Ossel, de la\u00a0Vlerick Management School.<\/p>\n

\u00a0<\/p>\n

Le RetailDetail Day aura lieu le jeudi 16 septembre dans la salle d\u2019\u00e9v\u00e9nement de RetailDetail, dans le Shopping Stadsfeestzaal, sur le Meir, \u00e0 Anvers. Il s’agira d’un \u00e9v\u00e9nement hybride : les participants pourront choisir de vivre le congr\u00e8s en direct sur place, pour enfin retrouver les joies du networking dans un environnement covid-safe, ou regarder \u00e0 distance la diffusion en direct. Cliquez ici pour acheter vos billets ou obtenir de plus amples d’informations sur le programme<\/a>. \u00c0 bient\u00f4t\u00a0!<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Cette ann\u00e9e, le RetailDetail Day, le congr\u00e8s annuel sur le marketing pour le secteur de la vente au d\u00e9tail, revient avec une affiche palpitante et diversifi\u00e9e. La durabilit\u00e9 et l’inclusion constitueront le fil rouge du programme, dont nous annon\u00e7ons aujourd’hui les premiers intervenants. \u00a0 Des r\u00e9cits tr\u00e8s m\u00e9diatis\u00e9s Notez d\u00e8s \u00e0 pr\u00e9sent le jeudi 16 […]<\/p>\n","protected":false},"author":1,"featured_media":50519,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50522","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"\nZeeman, Mars et Dobbi sur la sc\u00e8ne du RetailDetail Day - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Cette ann\u00e9e, le RetailDetail Day, le congr\u00e8s annuel sur le marketing pour le secteur de la vente au d\u00e9tail, revient avec une affiche palpitante et diversifi\u00e9e. 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