{"id":50538,"date":"2021-08-16T12:33:13","date_gmt":"2021-08-16T12:33:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/ahold-delhaize-dire-aux-clients-ce-quils-doivent-faire-nest-pas-notre-role\/"},"modified":"2021-08-16T12:33:13","modified_gmt":"2021-08-16T12:33:13","slug":"ahold-delhaize-dire-aux-clients-ce-quils-doivent-faire-nest-pas-notre-role","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/ahold-delhaize-dire-aux-clients-ce-quils-doivent-faire-nest-pas-notre-role\/","title":{"rendered":"Ahold Delhaize : \u00ab Dire aux clients ce qu'ils doivent faire n'est pas notre r\u00f4le \u00bb"},"content":{"rendered":"

Le nouveau rapport sur le climat montre une fois de plus que les entreprises doivent en faire davantage pour lutter contre le r\u00e9chauffement climatique. Si Frans Muller, PDG de Ahold Delhaize<\/strong>, rejoint cette id\u00e9e, il pr\u00e9conise l’\u00e9volution plut\u00f4t que la r\u00e9volution :\u00a0\u00ab\u00a0Cela prend du temps.\u00a0\u00bb<\/p>\n

<\/p>\n

\u00a0<\/p>\n

Cr\u00e9atures d’habitudes<\/h2>\n

L’ann\u00e9e derni\u00e8re, la multinationale belgo-hollandaise s\u2019est fix\u00e9e de nouveaux objectifs de durabilit\u00e9, dans le cadre desquels elle souhaite notamment r\u00e9duire de moiti\u00e9 ses \u00e9missions directes de CO2 d’ici \u00e0 2030. Les \u00e9missions issues des produits provenant d\u2019autres producteurs et vendus par le groupe doivent \u00e9galement \u00eatre r\u00e9duites, mais seulement de 15 %. En outre, le d\u00e9taillant a promis d\u2019utiliser davantage d’emballages recycl\u00e9s et d’intensifier la lutte contre le gaspillage alimentaire.<\/p>\n

\u00a0<\/p>\n

Pourtant, apr\u00e8s la publication du nouveau rapport sur le climat, une seule conclusion s’impose : les choses bougent trop lentement. Et bien que Muller soit d’accord avec ce point de vue et estime que \u00ab\u00a0nous devons faire plus que ce que nous faisons actuellement\u00a0\u00bb, il ne croit pas \u00e0 un effet de choc. \u00ab\u00a0Les clients sont des cr\u00e9atures d’habitudes<\/a>. Faire \u00e9voluer leur go\u00fbt ne se fait pas en un jour\u00a0\u00bb, d\u00e9clare-t-il dans NRC. \u00ab\u00a0Nous voulons \u00e9viter de dire aux clients ce qu’ils doivent faire et ce qu’ils doivent manger. Ce n\u2019est pas notre r\u00f4le. Notre r\u00f4le est de leur faire comprendre notre vision de l\u2019alimentation, et de les aider \u00e0 faire de meilleurs choix. Cela prend du temps.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n

L’une des solutions pour y parvenir serait d’apposer sur chaque produit une \u00e9tiquette indiquant son empreinte \u00e9cologique. Un d\u00e9fi de taille pour une entreprise qui vend un demi-million de produits diff\u00e9rents dans le monde, mais Muller pense n\u00e9anmoins pouvoir introduire une telle \u00e9tiquette d’\u00e9missions d’ici trois ans aux Pays-Bas. \u00ab\u00a0Beaucoup de consommateurs sont extr\u00eamement attach\u00e9s \u00e0 la viande, mais si nous pouvons les amener \u00e0 ne plus en manger un ou deux jours par semaine, cela sera tr\u00e8s b\u00e9n\u00e9fique pour le climat.\u00a0\u00bb<\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Le nouveau rapport sur le climat montre une fois de plus que les entreprises doivent en faire davantage pour lutter contre le r\u00e9chauffement climatique. Si Frans Muller, PDG de Ahold Delhaize, rejoint cette id\u00e9e, il pr\u00e9conise l’\u00e9volution plut\u00f4t que la r\u00e9volution :\u00a0\u00ab\u00a0Cela prend du temps.\u00a0\u00bb \u00a0 Cr\u00e9atures d’habitudes L’ann\u00e9e derni\u00e8re, la multinationale belgo-hollandaise s\u2019est fix\u00e9e […]<\/p>\n","protected":false},"author":1,"featured_media":50535,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"\nAhold Delhaize : \u00ab Dire aux clients ce qu'ils doivent faire n'est pas notre r\u00f4le \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Les entreprises doivent en faire davantage pour lutter contre le r\u00e9chauffement climatique. 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