{"id":50542,"date":"2021-08-16T13:31:13","date_gmt":"2021-08-16T13:31:13","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/colruyt-et-okay-renonceront-au-poulet-de-chair-a-croissance-rapide-en-2026-2\/"},"modified":"2021-08-16T13:31:13","modified_gmt":"2021-08-16T13:31:13","slug":"colruyt-et-okay-renonceront-au-poulet-de-chair-a-croissance-rapide-en-2026-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-et-okay-renonceront-au-poulet-de-chair-a-croissance-rapide-en-2026-2\/","title":{"rendered":"Colruyt et OKay renonceront au poulet de chair \u00e0 croissance rapide en 2026, Delhaize les suit"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Colruyt<\/strong> et <strong>OKay<\/strong> annoncent qu&rsquo;ils seront les premiers d\u00e9taillants en Belgique \u00e0 utiliser du poulet de chair r\u00e9pondant aux crit\u00e8res du Better Chicken Commitment pour leur poulet standard d&rsquo;ici \u00e0 2026. <strong>Delhaize<\/strong>\u00a0fera de m\u00eame.\u00a0<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Bien-\u00eatre animal<\/span><\/h2>\n<p><span style=\"background-color:white\">Ce cadre a \u00e9t\u00e9 lanc\u00e9 en 2017 par une trentaine d&rsquo;ONG et fixe des normes suppl\u00e9mentaires en mati\u00e8re de bien-\u00eatre animal. Les poulets ont notamment plus d&rsquo;espace et les poulaillers sont davantage \u00e9clair\u00e9s par la lumi\u00e8re du jour. En outre, la pr\u00e9f\u00e9rence est donn\u00e9e \u00e0 une race \u00e0 croissance plus lente, ce qui signifie \u00e9galement que les animaux vivent une \u00e0 deux semaines de plus.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La transition aux nouvelles normes exige d&rsquo;importants investissements de la part des producteurs : par exemple, les poulaillers doivent \u00eatre adapt\u00e9s. \u00ab\u00a0 C&rsquo;est pourquoi le d\u00e9ploiement sera progressif\u00a0\u00bb, explique Guy Elewaut, directeur marketing. \u00ab Plut\u00f4t que de nous couper d&rsquo;un secteur important pour l&rsquo;\u00e9conomie belge, avec plus de 230 \u00e9levages belges pour Colruyt, nous prenons nos responsabilit\u00e9s en choisissant d&rsquo;accompagner nos partenaires dans leur d\u00e9marche de durabilit\u00e9.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Grande premi\u00e8re<\/span><\/h2>\n<p><span style=\"background-color:white\">Colruyt et OKay sont les premiers d\u00e9taillants belges \u00e0 faire le pas vers les crit\u00e8res de production plus stricts. Ils esp\u00e8rent que d&rsquo;autres grands supermarch\u00e9s leur embo\u00eeteront le pas prochainement. \u00ab\u00a0 En appliquant ces crit\u00e8res \u00e0 notre poulet standard, qui repr\u00e9sente plus de 73 % de notre volume total de poulet, nous esp\u00e9rons faire la diff\u00e9rence et inspirer le secteur.\u00a0\u00bb<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Delhaize a \u00e9galement annonc\u00e9 que, d&rsquo;ici \u00e0 2026, il appliquera des crit\u00e8res plus stricts en mati\u00e8re de bien-\u00eatre animal pour le poulet standard, qui constitue 80 % de la gamme vendue. \u00ab\u00a0Nous y travaillions depuis un certain temps,\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/colruyt-en-okay-dumpen-plofkip-2026\">nous en avons discut\u00e9 avec nos fournisseurs<\/a> \u00bb, a d\u00e9clar\u00e9 le porte-parole, Roel Dekelver, \u00e0 l&rsquo;agence de presse Belga. L&rsquo;annonce de Colruyt a acc\u00e9l\u00e9r\u00e9 les choses.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le timing de ces annonces est \u00e0 souligner : la semaine derni\u00e8re, nous avons appris que tous les grands supermarch\u00e9s hollandais <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/geen-plofkippen-meer-nederlandse-supermarkten-belgie-volgt-niet\" target=\"_blank\" rel=\"noopener\">cesseront de vendre du poulet de chair \u00e0 croissance rapide d&rsquo;ici \u00e0 fin 2023<\/a>. Colruyt avait alors d\u00e9clar\u00e9 dans De Standaard <a href=\"https:\/\/www.standaard.be\/cnt\/dmf20210812_97544791\" target=\"_blank\" rel=\"noopener\">ne pas encore avoir de projet concret <\/a>\u00a0pour suivre l\u2019exemple hollandais.<\/span><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Colruyt et OKay annoncent qu&rsquo;ils seront les premiers d\u00e9taillants en Belgique \u00e0 utiliser du poulet de chair r\u00e9pondant aux crit\u00e8res du Better Chicken Commitment pour leur poulet standard d&rsquo;ici \u00e0 2026. Delhaize\u00a0fera de m\u00eame.\u00a0 \u00a0 Bien-\u00eatre animal Ce cadre a \u00e9t\u00e9 lanc\u00e9 en 2017 par une trentaine d&rsquo;ONG et fixe des normes suppl\u00e9mentaires en mati\u00e8re [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50539,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50542","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Colruyt et OKay renonceront au poulet de chair \u00e0 croissance rapide en 2026, Delhaize les suit - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Colruyt et OKay annoncent qu&#039;ils seront les premiers d\u00e9taillants en Belgique \u00e0 utiliser du poulet de chair r\u00e9pondant aux crit\u00e8res du Better Chicken Commitment pour leur poulet standard d&#039;ici \u00e0 2026. 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