{"id":50561,"date":"2021-08-17T12:20:09","date_gmt":"2021-08-17T12:20:09","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-nombre-de-restaurants-virtuels-explose-en-belgique-2\/"},"modified":"2021-08-17T12:20:09","modified_gmt":"2021-08-17T12:20:09","slug":"le-nombre-de-restaurants-virtuels-explose-en-belgique-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-nombre-de-restaurants-virtuels-explose-en-belgique-2\/","title":{"rendered":"Le nombre de \u00ab restaurants virtuels \u00bb explose en Belgique"},"content":{"rendered":"<p>Le nombre de restaurants virtuels en Belgique est en forte hausse : le concept en ligne est une opportunit\u00e9 pour les restaurateurs qui souffrent de la pand\u00e9mie de coronavirus depuis un an et demi.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Forte croissance du chiffre d\u2019affaires<\/h2>\n<p>Les restaurants virtuels sont les pr\u00e9curseurs des \u00ab\u00a0delivery only kitchens\u00a0\u00bb ou des cuisines fant\u00f4mes (<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/la-%C2%AB-cuisine-fant%C3%B4me-%C2%BB-casper-comptera-bient%C3%B4t-sept-%C3%A9tablissements\">comme la soci\u00e9t\u00e9 Casper, en pleine expansion<\/a>) : la diff\u00e9rence est qu&rsquo;ils n&rsquo;existent qu&rsquo;en ligne et op\u00e8rent depuis un restaurant classique, tandis que les cuisines fant\u00f4mes ne disposent pas d\u2019une salle \u00e0 manger et ne proposent que des ventes \u00e0 emporter ou des livraisons. Avec une marque virtuelle, les restaurateurs peuvent \u00e9largir leur offre culinaire et augmenter leur chiffre d\u2019affaires \u00e0 partir de la m\u00eame cuisine et avec le m\u00eame personnel, sans avoir \u00e0 ouvrir un restaurant physique suppl\u00e9mentaire.<\/p>\n<p>Il y a d\u00e9j\u00e0 230 marques virtuelles de ce type actives en Belgique, soit une croissance de 78 % par rapport \u00e0 il y a deux ans, lorsqu\u2019il n&rsquo;y avait que 129 restaurants virtuels actifs. Les restaurants poss\u00e9dant une ou plusieurs marques virtuelles ont \u00e9galement vu leur chiffre d&rsquo;affaires augmenter de plus de 70 %. C\u2019est ce qui ressort des derniers chiffres de la soci\u00e9t\u00e9 de livraison de repas <strong>Deliveroo<\/strong>.<\/p>\n<p>\u00a0<\/p>\n<h2>Tester des concepts<\/h2>\n<p>\u00ab\u00a0En d\u00e9veloppant une marque virtuelle, les restaurants peuvent vraiment booster leur activit\u00e9. De leurs cuisines existantes, ils cr\u00e9ent et testent de nouveaux concepts sans avoir \u00e0 payer des frais de location suppl\u00e9mentaires. Un restaurant virtuel offre aux restaurateurs une occasion unique d&rsquo;augmenter leur chiffre d&rsquo;affaires durant cette p\u00e9riode difficile\u00a0\u00bb, d\u00e9clare Rodolphe Van Nuffel, porte-parole de Deliveroo Belgique.<\/p>\n<p>En tant que \u00ab\u00a0conseiller de marque\u00a0\u00bb, Deliveroo aide les restaurants \u00e0 d\u00e9velopper leur marque virtuelle : la soci\u00e9t\u00e9 de livraison partage des donn\u00e9es, propose des suggestions de menus, met \u00e0 disposition son r\u00e9seau d&rsquo;experts (culinaires), donne des conseils sur le potentiel et la faisabilit\u00e9 du projet et aide \u00e0 optimiser l&rsquo;utilisation des ingr\u00e9dients, des \u00e9quipements, de l&rsquo;espace disponible et du personnel<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le nombre de restaurants virtuels en Belgique est en forte hausse : le concept en ligne est une opportunit\u00e9 pour les restaurateurs qui souffrent de la pand\u00e9mie de coronavirus depuis un an et demi. \u00a0 Forte croissance du chiffre d\u2019affaires Les restaurants virtuels sont les pr\u00e9curseurs des \u00ab\u00a0delivery only kitchens\u00a0\u00bb ou des cuisines fant\u00f4mes (comme [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50558,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50561","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le nombre de \u00ab restaurants virtuels \u00bb explose en Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le nombre 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