{"id":50589,"date":"2021-08-18T09:32:48","date_gmt":"2021-08-18T09:32:48","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-veut-devenir-un-fournisseur-delectricite-verte\/"},"modified":"2021-08-18T09:32:48","modified_gmt":"2021-08-18T09:32:48","slug":"ikea-veut-devenir-un-fournisseur-delectricite-verte","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-veut-devenir-un-fournisseur-delectricite-verte\/","title":{"rendered":"Ikea veut devenir un fournisseur d&#039;\u00e9lectricit\u00e9 verte"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea<\/strong>\u00a0va faire concurrence \u00e0 Engie : bient\u00f4t, la cha\u00eene de magasins d\u2019ameublement vendra aussi de l&rsquo;\u00e9lectricit\u00e9. La cha\u00eene bleue commencera d\u2019abord en Su\u00e8de mais, d&rsquo;ici \u00e0 2025, elle esp\u00e8re produire et utiliser de l&rsquo;\u00e9nergie renouvelable sur tous les march\u00e9s.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Promouvoir les parcs solaires et \u00e9oliens<\/span><\/h2>\n<p><span style=\"background-color:white\">Ikea devient \u00e9galement un fournisseur d&rsquo;\u00e9nergie : en Su\u00e8de, le groupe lance un service d&rsquo;abonnement \u00e0 l&rsquo;\u00e9lectricit\u00e9 verte. Les utilisateurs ont acc\u00e8s \u00e0 l&rsquo;\u00e9lectricit\u00e9 produite par l&rsquo;\u00e9nergie solaire ou \u00e9olienne pour un abonnement mensuel d&rsquo;un montant fixe, en plus d&rsquo;un tarif variable. Ils peuvent suivre leur consommation gr\u00e2ce \u00e0 l&rsquo;application mobile Str\u00f6mma, qui est aussi, \u00ab\u00a0par hasard\u00a0\u00bb, le nom d&rsquo;une commune de la province de Stockholm.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Pour ce service, le d\u00e9taillant d\u2019articles d&rsquo;int\u00e9rieur travaille en partenariat avec son fournisseur de panneaux solaires. Selon Reuters, l\u2019objectif est d&rsquo;acheter de l&rsquo;\u00e9lectricit\u00e9\u00a0<a href=\"https:\/\/www.reuters.com\/business\/sustainable-business\/ikea-starts-selling-renewable-energy-households-sweden-2021-08-17\/\">sur la bourse scandinave de l&rsquo;\u00e9lectricit\u00e9<\/a>\u00a0et de la revendre sans suppl\u00e9ment. En achetant de l&rsquo;\u00e9nergie produite par de jeunes parcs \u00e9oliens et solaires (Ikea cible les parcs de moins de cinq ans), le groupe su\u00e9dois veut contribuer \u00e0 promouvoir la construction de ces parcs. En outre, les clients \u00e9quip\u00e9s de panneaux solaires Ikea peuvent utiliser l&rsquo;application pour suivre leur propre production et vendre l&rsquo;\u00e9lectricit\u00e9 qu&rsquo;ils n&rsquo;utilisent pas.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Les d\u00e9taillants se lancent dans l\u2019\u00e9lectricit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Ikea souhaite \u00e9galement \u00e9tendre ce projet d&rsquo;\u00e9nergie renouvelable \u00e0 d&rsquo;autres pays. D&rsquo;ici \u00e0 2025, l&rsquo;entreprise veut permettre aux clients de tous les march\u00e9s de la branche de distribution Ingka d&rsquo;utiliser et de produire de l&rsquo;\u00e9nergie renouvelable gr\u00e2ce \u00e0 ses services \u00e9nerg\u00e9tiques. Actuellement, les consommateurs peuvent d\u00e9j\u00e0 acheter des panneaux solaires dans onze pays.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">L&rsquo;\u00e9nergie verte s\u2019impose comme un nouveau march\u00e9 pour un nombre croissant de d\u00e9taillants. <strong>Coolblue<\/strong>\u00a0a d\u00e9j\u00e0 lanc\u00e9 sa\u00a0<a href=\"https:\/\/www.retaildetail.be\/nl\/news\/elektronica\/coolblue-stapt-groene-energie\" target=\"_blank\" rel=\"noopener\">propre formule d&rsquo;\u00e9nergie pour une \u00e9lectricit\u00e9 verte<\/a>, qui peut \u00eatre combin\u00e9e avantageusement avec l&rsquo;\u00e9lectronique \u00ab\u00a0verte\u00a0\u00bb du d\u00e9taillant, comme les stations de recharge et les panneaux solaires. Le groupe belge\u00a0<strong>Colruyt<\/strong>\u00a0fournit \u00e9galement de <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/algemeen\/colruyt-group-levert-groene-stroom-aan-particulieren\" target=\"_blank\" rel=\"noopener\">l&rsquo;\u00e9lectricit\u00e9 aux particuliers<\/a> par l\u2019interm\u00e9diaire de son sp\u00e9cialiste du carburant Dats 24\u00a0gr\u00e2ce \u00e0 ses installations \u00e9oliennes et solaires qui produisent 2,7 fois plus d&rsquo;\u00e9lectricit\u00e9 que ce que consomme le groupe de supermarch\u00e9s. Par cons\u00e9quent, le d\u00e9taillant souhaite d\u00e9sormais fournir de l&rsquo;\u00e9nergie verte \u00e0 132 000 m\u00e9nages.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Fournir de l&rsquo;\u00e9nergie solaire et \u00e9olienne \u00e0 bas prix \u00e0 un plus grand nombre de consommateurs semble \u00eatre la\u00a0<a href=\"https:\/\/electrek.co\/2021\/08\/17\/ikea-is-now-selling-clean-energy-to-swedish-households-no-allen-key-needed\/\" target=\"_blank\" rel=\"noopener\">prochaine \u00e9tape logique de notre parcours<\/a>\u00a0vers la durabilit\u00e9\u00a0\u00bb, d\u00e9clare Bojan Stupar, directeur des ventes chez Ikea Su\u00e8de, au magazine sp\u00e9cialis\u00e9 Electrek. En plus de permettre au d\u00e9taillant de se donner une image plus \u00e9cologique, cela lui ouvre \u00e9galement un march\u00e9 pour ses exc\u00e9dents d&rsquo;\u00e9nergie et lui offre des revenus suppl\u00e9mentaires. Str\u00f6mma peut \u00e9galement contribuer aux objectifs climatiques de la cha\u00eene.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u00a0va faire concurrence \u00e0 Engie : bient\u00f4t, la cha\u00eene de magasins d\u2019ameublement vendra aussi de l&rsquo;\u00e9lectricit\u00e9. La cha\u00eene bleue commencera d\u2019abord en Su\u00e8de mais, d&rsquo;ici \u00e0 2025, elle esp\u00e8re produire et utiliser de l&rsquo;\u00e9nergie renouvelable sur tous les march\u00e9s. \u00a0 Promouvoir les parcs solaires et \u00e9oliens Ikea devient \u00e9galement un fournisseur d&rsquo;\u00e9nergie : en Su\u00e8de, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50589","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea 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