{"id":50593,"date":"2021-08-18T09:59:32","date_gmt":"2021-08-18T09:59:32","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/le-service-de-courses-en-ligne-rohlik-se-lance-a-la-conquete-de-lallemagne-a-partir-de\/"},"modified":"2021-08-18T09:59:32","modified_gmt":"2021-08-18T09:59:32","slug":"le-service-de-courses-en-ligne-rohlik-se-lance-a-la-conquete-de-lallemagne-a-partir-de","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/le-service-de-courses-en-ligne-rohlik-se-lance-a-la-conquete-de-lallemagne-a-partir-de\/","title":{"rendered":"Le service de courses en ligne Rohlik se lance \u00e0 la conqu\u00eate de l\u2019Allemagne \u00e0 partir de Munich"},"content":{"rendered":"<p>Le foodretailer en ligne tch\u00e8que <strong>Rohlik Group<\/strong> d\u00e9barque \u00e0 Munich sous le nom de Knuspr.de. Avec son mod\u00e8le d\u2019entreprise disruptif, le retailer veut conqu\u00e9rir non seulement l\u2019Allemagne, mais aussi le reste de l\u2019Europe.<\/p>\n<p><!--break--><\/p>\n<h2>\u00ab\u00a0Un d\u00e9but\u00a0\u00bb<\/h2>\n<p>Depuis jeudi dernier, les Munichois peuvent se faire livrer leurs courses \u00e0 domicile en trois heures. Sur la boutique en ligne knuspr.de, ils trouveront un assortiment de plus de 9 000 r\u00e9f\u00e9rences, dont de nombreux produits frais et locaux en provenance directe du producteur ou de l\u2019agriculteur.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019entreprise \u00e0 l\u2019origine de ce service de livraison est le groupe Rohlik, une licorne tch\u00e8que qui remporte d\u00e9j\u00e0 un \u00e9norme succ\u00e8s sur son march\u00e9 national, en Hongrie et en Autriche. Elle \u00e9tendra ses activit\u00e9s \u00e0 Francfort plus tard cette ann\u00e9e, alors qu\u2019Hambourg, Cologne et Dortmund sont d\u00e9j\u00e0 au programme pour 2022. \u00ab\u00a0Et ce n\u2019est que le d\u00e9but\u00a0\u00bb, a pr\u00e9venu le CEO Erich \u010comor, qui dirigera les op\u00e9rations allemandes.<\/p>\n<p>\u00a0<\/p>\n<h2>Ambitions europ\u00e9ennes<\/h2>\n<p>\u00ab\u00a0Nous sommes convaincus que la part des courses en ligne atteindra 30% en Allemagne dans les cinq prochaines ann\u00e9es, et avec Knuspr.de, nous apporterons une contribution importante \u00e0 cette \u00e9volution. Notre objectif est clair\u00a0: offrir une meilleure alimentation \u00e0 quelque 30 millions de clients d\u2019ici trois ans et devenir \u00e0 moyen terme le premier service de course en ligne en Allemagne\u00a0\u00bb, a-t-il encore d\u00e9clar\u00e9.<\/p>\n<p>\u00a0<\/p>\n<p>Rohlik ne cache pas ses ambitions\u00a0: le groupe veut <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/food\/online-foodretailer-rohlik-plant-europese-expansie-met-disruptief-businessmodel\">devenir un acteur europ\u00e9en de premier plan<\/a>. Lors de deux lev\u00e9es de fonds r\u00e9alis\u00e9es cette ann\u00e9e, le <em>pure player<\/em> a r\u00e9colt\u00e9 successivement 190 et 100 millions d\u2019euros pour acc\u00e9l\u00e9rer sa croissance. Le service de courses veut \u00e9galement se lancer \u00e0 la conqu\u00eate de la France, de l\u2019Italie, de la Roumanie et de l\u2019Espagne dans un futur proche.<\/p>\n<p>\u00a0<\/p>\n<h2>Entreprise de donn\u00e9es<\/h2>\n<p>Rohlik veut faire la diff\u00e9rence avec un large assortiment de produits et une exp\u00e9rience de livraison sup\u00e9rieure. Le mod\u00e8le d\u2019affaires combine la rapidit\u00e9 des livreurs express comme <strong>Gorillas<\/strong> et <strong>Getir<\/strong> au large assortiment et au service des cha\u00eenes de supermarch\u00e9s et foodretailers en ligne classiques, plus lents. Rohlik explique son succ\u00e8s par le fait qu\u2019il s\u2019agit essentiellement d\u2019une entreprise de donn\u00e9es qui g\u00e8re elle-m\u00eame toutes les op\u00e9rations.<\/p>\n<p>\u00a0<\/p>\n<p>Fond\u00e9 en 2014, le groupe a r\u00e9alis\u00e9 un chiffre d\u2019affaires de plus de 300 millions d\u2019euros l\u2019an dernier. Le service de courses qui dessert d\u00e9j\u00e0 750 000 clients est actif sous un nom diff\u00e9rent dans chaque pays\u00a0: Rohlik.cz sur son march\u00e9 national, Kifli.hu en Hongrie, Gurkerl.at en Autriche et d\u00e9sormais de Knuspr.de en Allemagne.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le foodretailer en ligne tch\u00e8que Rohlik Group d\u00e9barque \u00e0 Munich sous le nom de Knuspr.de. Avec son mod\u00e8le d\u2019entreprise disruptif, le retailer veut conqu\u00e9rir non seulement l\u2019Allemagne, mais aussi le reste de l\u2019Europe. \u00ab\u00a0Un d\u00e9but\u00a0\u00bb Depuis jeudi dernier, les Munichois peuvent se faire livrer leurs courses \u00e0 domicile en trois heures. Sur la boutique en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Le service de courses en ligne Rohlik se lance \u00e0 la conqu\u00eate de l\u2019Allemagne \u00e0 partir de Munich - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le foodretailer en ligne tch\u00e8que Rohlik Group d\u00e9barque \u00e0 Munich sous le nom de Knuspr.de. 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