{"id":50597,"date":"2021-08-18T12:46:10","date_gmt":"2021-08-18T12:46:10","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/carlsberg-trinque-deja-au-succes-de-lannee-2021\/"},"modified":"2021-08-18T12:46:10","modified_gmt":"2021-08-18T12:46:10","slug":"carlsberg-trinque-deja-au-succes-de-lannee-2021","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/carlsberg-trinque-deja-au-succes-de-lannee-2021\/","title":{"rendered":"Carlsberg trinque d\u00e9j\u00e0 au succ\u00e8s de l\u2019ann\u00e9e 2021"},"content":{"rendered":"<p><span style=\"background-color:white\">Apr\u00e8s un premier semestre plus que r\u00e9ussi,\u00a0<strong>Carlsberg<\/strong>\u00a0est optimiste. Le brasseur danois constate une augmentation particuli\u00e8rement forte des ventes de bi\u00e8res sp\u00e9ciales et sans alcool et investit davantage dans le commerce \u00e9lectronique.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Nouveaux partenariats<\/span><\/h2>\n<p><span style=\"background-color:white\">Au cours du premier semestre de cette ann\u00e9e, les ventes de bi\u00e8re de Carlsberg ont grimp\u00e9 d\u2019environ 10 %, d\u00e9passant les pr\u00e9visions du brasseur. \u00ab\u00a0Si l&rsquo;incertitude pour le reste de l&rsquo;ann\u00e9e persiste, nous sommes satisfaits des bons r\u00e9sultats du premier semestre et du d\u00e9marrage prometteur du troisi\u00e8me trimestre\u00a0\u00bb, d\u00e9clare le PDG, Cees &lsquo;t Hart. Il table d\u00e9sormais sur une croissance des b\u00e9n\u00e9fices comprise entre 8 et 11 %, soit plus que les 5 \u00e0 10 % estim\u00e9s pr\u00e9c\u00e9demment.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Les ventes de bi\u00e8re dans le canal de distribution restent sur une tendance positive, malgr\u00e9 un l\u00e9ger recul de la croissance au deuxi\u00e8me trimestre en raison de la r\u00e9ouverture de l\u2019horeca dans la plupart des pays europ\u00e9ens. Les ventes de bi\u00e8res sp\u00e9ciales ont augment\u00e9 de plus de 20 %, celles de bi\u00e8res sans alcool de plus de 25 %.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le brasseur se concentre davantage sur le commerce \u00e9lectronique et les plateformes num\u00e9riques. En Chine, les ventes \u00ab\u00a0<em>online-to-offline<\/em>\u00a0\u00bb ont augment\u00e9 de 130 %. En Europe, Carlsberg s&rsquo;associe \u00e0 de nouveaux partenaires du e-commerce, notamment des services de livraison rapide. L&rsquo;entreprise constate \u00e9galement une forte progression de la plateforme en ligne business-to-business Carl&rsquo;s Shop, sur laquelle les entreprises de restauration peuvent passer des commandes.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Apr\u00e8s un premier semestre plus que r\u00e9ussi,\u00a0Carlsberg\u00a0est optimiste. Le brasseur danois constate une augmentation particuli\u00e8rement forte des ventes de bi\u00e8res sp\u00e9ciales et sans alcool et investit davantage dans le commerce \u00e9lectronique. \u00a0 Nouveaux partenariats Au cours du premier semestre de cette ann\u00e9e, les ventes de bi\u00e8re de Carlsberg ont grimp\u00e9 d\u2019environ 10 %, d\u00e9passant les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50594,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50597","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carlsberg trinque d\u00e9j\u00e0 au succ\u00e8s de l\u2019ann\u00e9e 2021 - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Apr\u00e8s un premier semestre r\u00e9ussi, Carlsberg est optimiste. 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