{"id":50617,"date":"2021-08-19T12:59:41","date_gmt":"2021-08-19T12:59:41","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/mere-ouvre-son-premier-magasin-au-royaume-uni\/"},"modified":"2021-08-19T12:59:41","modified_gmt":"2021-08-19T12:59:41","slug":"mere-ouvre-son-premier-magasin-au-royaume-uni","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/mere-ouvre-son-premier-magasin-au-royaume-uni\/","title":{"rendered":"Mere ouvre son premier magasin au Royaume-Uni"},"content":{"rendered":"<p>Le discounter russe <strong>Mere<\/strong> a ouvert son premier supermarch\u00e9 sur le sol britannique \u00e0 Preston, dans le nord de l\u2019Angleterre. La Belgique est pr\u00e9vue le mois prochain.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Prix bas, assortiment r\u00e9duit<\/h2>\n<p>Samedi dernier, les Britanniques ont eu leur premier v\u00e9ritable aper\u00e7u de ce qu\u2019a \u00e0 offrir le retailer russe. La cha\u00eene pr\u00e9tend \u00eatre jusqu\u2019\u00e0 30% moins ch\u00e8re que ses concurrents <strong>Aldi<\/strong> et <strong>Lidl<\/strong>. Le magazine britannique Daily Express a fait des <a href=\"https:\/\/www.express.co.uk\/life-style\/life\/1478487\/mere-uk-russian-lidl-discount-supermarket-budget-prices-store-opening\" target=\"_blank\" rel=\"noopener\">recherches<\/a> et a constat\u00e9 que les prix pratiqu\u00e9s \u00e9taient effectivement beaucoup plus bas que chez Aldi \u2013 de 20% \u00e0 m\u00eame 50% selon les produits.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019habillage des magasins reste rudimentaire\u00a0: tous les produits sont propos\u00e9s sur des palettes. L\u2019assortiment se compose d\u2019une s\u00e9rie de produits de base, y compris des produits de marque comme Pampers, Nescaf\u00e9 et Lenor. Mais les consommateurs ne pourront pas y faire toutes leurs courses\u00a0: le magasin ne vend pas de fruits et l\u00e9gumes frais, ni de pain, de lait ou d\u2019\u0153ufs.<\/p>\n<p>\u00a0<\/p>\n<p>Les ambitions britanniques du discounter russe ne s\u2019arr\u00eatent pas l\u00e0\u00a0: apr\u00e8s Preston, il a \u00e9galement pr\u00e9vu d\u2019ouvrir des <a href=\"Le%20discounter%20russe%20Mere%20a%20ouvert%20son%20premier%20supermarch\u00e9%20sur%20le%20sol%20britannique%20\u00e0%20Preston,%20dans%20le%20nord%20de%20l\u2019Angleterre.%20La%20Belgique%20est%20pr\u00e9vue%20le%20mois%20prochain.\" target=\"_blank\" rel=\"noopener\">succursales \u00e0 Castleford (pr\u00e8s de Leeds, \u00e9galement dans le nord de l\u2019Angleterre)<\/a>, Mold (nord du Pays de Galles) et Caldicot (sud du Pays de Galles). Dans une phase ult\u00e9rieure, toute une s\u00e9rie de r\u00e9gions pauvres, notamment autour de Manchester, Newcastle et Glasgow, seraient consid\u00e9r\u00e9es comme \u00ab\u00a0int\u00e9ressantes\u00a0\u00bb.<\/p>\n<p>\u00a0<\/p>\n<h2>Belgique<\/h2>\n<p>On sait que Mere a \u00e9galement des <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/les-premiers-sites-sont-connus-mere-s%E2%80%99installe-%C3%A0-opwijk-couvin-et-fl%C3%A9malle\" target=\"_blank\" rel=\"noopener\">projets en Belgique<\/a>, plus pr\u00e9cis\u00e9ment \u00e0 Opwijk. Normalement, le premier magasin devrait ouvrir au d\u00e9but du mois de septembre, mais il est <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/de-grandes-ambitions-mais-rien-ne-bouge-quo-vadis-mere%E2%80%89\" target=\"_blank\" rel=\"noopener\">peu probable que ce d\u00e9lai soit respect\u00e9<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le discounter russe Mere a ouvert son premier supermarch\u00e9 sur le sol britannique \u00e0 Preston, dans le nord de l\u2019Angleterre. La Belgique est pr\u00e9vue le mois prochain. \u00a0 Prix bas, assortiment r\u00e9duit Samedi dernier, les Britanniques ont eu leur premier v\u00e9ritable aper\u00e7u de ce qu\u2019a \u00e0 offrir le retailer russe. La cha\u00eene pr\u00e9tend \u00eatre jusqu\u2019\u00e0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50614,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mere ouvre son premier magasin au Royaume-Uni - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le discounter russe Mere a ouvert son premier supermarch\u00e9 sur le sol britannique \u00e0 Preston, dans le nord de l\u2019Angleterre. 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