{"id":50621,"date":"2021-08-19T13:44:03","date_gmt":"2021-08-19T13:44:03","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/historique-amazon-depasse-son-rival-walmart-dans-la-course-a-la-deuxieme-place\/"},"modified":"2021-08-19T13:44:03","modified_gmt":"2021-08-19T13:44:03","slug":"historique-amazon-depasse-son-rival-walmart-dans-la-course-a-la-deuxieme-place","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/historique-amazon-depasse-son-rival-walmart-dans-la-course-a-la-deuxieme-place\/","title":{"rendered":"Historique : Amazon d\u00e9passe son rival Walmart dans la course \u00e0 la deuxi\u00e8me place"},"content":{"rendered":"<p>Pour la premi\u00e8re fois, <strong>Amazon<\/strong> a vendu plus en un an que son grand rival <strong>Walmart<\/strong>. L\u2019entreprise devient ainsi le plus grand d\u00e9taillant au monde, du moins en dehors de la Chine. Parce qu&rsquo;il n\u2019y a qu&rsquo;une seule premi\u00e8re place.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>\u00c9tape<\/h2>\n<p>Au cours de la p\u00e9riode de douze mois cl\u00f4tur\u00e9e fin du mois de juin de cette ann\u00e9e, <a href=\"https:\/\/www.nytimes.com\/2021\/08\/17\/technology\/amazon-walmart.html\">les consommateurs ont d\u00e9pens\u00e9 plus de 610 milliards de dollars<\/a> (520 milliards d&rsquo;euros) chez Amazon, selon une \u00e9tude financi\u00e8re men\u00e9e par Factset et rapport\u00e9e par le New York Times. Walmart, pour sa part, a publi\u00e9 en d\u00e9but de semaine un chiffre d&rsquo;affaires de 566 milliards de dollars (480 milliards d&rsquo;euros) pour la p\u00e9riode de douze mois cl\u00f4tur\u00e9e fin juillet.<\/p>\n<p>\u00a0<\/p>\n<p>C&rsquo;est une \u00e9tape importante qui illustre \u00e0 quel point le comportement d&rsquo;achat a chang\u00e9 au cours des derni\u00e8res d\u00e9cennies : pour la premi\u00e8re fois, Amazon d\u00e9tr\u00f4ne le d\u00e9taillant le plus prosp\u00e8re de ces 50 derni\u00e8res ann\u00e9es. Toutefois, cela ne suffit pas pour devenir le plus grand d\u00e9taillant du monde : cet honneur est encore r\u00e9serv\u00e9 \u00e0 <strong>Alibaba<\/strong>. Ni Amazon ni Walmart ne sont encore parvenus \u00e0 s&rsquo;imposer sur le gigantesque march\u00e9 chinois, et Alibaba est d\u00e9sormais plus grand que les deux g\u00e9ants am\u00e9ricains r\u00e9unis.<\/p>\n<p>\u00a0<\/p>\n<h2>Nouvelles r\u00e8gles du jeu<\/h2>\n<p>Sommes-nous \u00e0 un moment historique, \u00e0 un tournant ? Le mod\u00e8le qui a permis \u00e0 Walmart de dominer le march\u00e9 mondial est bien connu : avec de tr\u00e8s grands magasins vendant un assortiment complet \u00e0 des prix ultra-bas, gr\u00e2ce \u00e0 un contr\u00f4le tr\u00e8s strict des co\u00fbts et \u00e0 des op\u00e9rations logistiques efficaces, le g\u00e9ant de la distribution a \u00e9cras\u00e9 la concurrence et atteint une envergure in\u00e9dite.<\/p>\n<p>\u00a0<\/p>\n<p>Mais le commerce \u00e9lectronique a r\u00e9\u00e9crit les r\u00e8gles du jeu dans la vente au d\u00e9tail. Les grands magasins Walmart vendent jusqu&rsquo;\u00e0 100 000 articles diff\u00e9rents. Cela semble \u00e9norme, mais si l&rsquo;on regarde les vendeurs sur les places de march\u00e9, il y en a plus de 350 millions sur Amazon. En outre, la pand\u00e9mie a profit\u00e9 aux acteurs en ligne : le chiffre d\u2019affaires de Walmart a augment\u00e9 de 24 milliards de dollars (20 milliards d&rsquo;euros) l&rsquo;ann\u00e9e derni\u00e8re, celui d&rsquo;Amazon de pr\u00e8s de 200 milliards de dollars (170 milliards d&rsquo;euros). Et cette avance pourrait bien se creuser : Amazon prend actuellement 41 cents sur chaque dollar d\u00e9pens\u00e9 en ligne aux \u00c9tats-Unis. Walmart doit se contenter de 7 cents : l&rsquo;entreprise pr\u00e9voit de r\u00e9aliser un chiffre d&rsquo;affaires en ligne de \u00ab\u00a0seulement\u00a0\u00bb 75 milliards de dollars (64 milliards d&rsquo;euros) cette ann\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<h2>Tour de passe-passe<\/h2>\n<p>\u00c0 souligner : le chiffre d\u2019affaires que Factset attribue \u00e0 Amazon est sup\u00e9rieur \u00e0 celui publi\u00e9 par le d\u00e9taillant. Selon les observateurs, Amazon fait un tour de passe-passe en ne divulguant que le montant des frais qu&rsquo;il facture \u00e0 ses deux millions de vendeurs partenaires, et non le chiffre d&rsquo;affaires r\u00e9el r\u00e9alis\u00e9 sur sa place de march\u00e9. Une strat\u00e9gie d\u00e9lib\u00e9r\u00e9e : Amazon veut para\u00eetre plus petit qu&rsquo;il ne l&rsquo;est afin d&rsquo;\u00e9viter les questions g\u00eanantes sur sa domination du march\u00e9. L&rsquo;entreprise pr\u00e9f\u00e8re le r\u00f4le d&rsquo;outsider, une position qui s\u2019av\u00e8re aujourd&rsquo;hui intenable.<\/p>\n<p>\u00a0<\/p>\n<p>Par cons\u00e9quent, les analystes estiment ce que l&rsquo;on appelle la \u00ab\u00a0valeur brute de la marchandise\u00a0\u00bb, c&rsquo;est-\u00e0-dire le montant que les clients d\u00e9pensent chez Amazon pour des produits provenant des stocks d&rsquo;Amazon ou de vendeurs externes, qui repr\u00e9sentent au total 56 % des produits vendus. Ainsi, le chiffre d\u2019affaires est presque 60 % plus \u00e9lev\u00e9 que ce pr\u00e9tend Amazon. Il n&rsquo;y a qu&rsquo;aux \u00c9tats-Unis que Walmart vend toujours plus qu&rsquo;Amazon, o\u00f9 le groupe emploie \u00e9galement plus de salari\u00e9s. Mais il pourrait aussi perdre cette avance l&rsquo;ann\u00e9e prochaine. D\u2019ailleurs, Amazon p\u00e8se (beaucoup) plus que Walmart en valeur boursi\u00e8re depuis 2015.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois, Amazon a vendu plus en un an que son grand rival Walmart. L\u2019entreprise devient ainsi le plus grand d\u00e9taillant au monde, du moins en dehors de la Chine. Parce qu&rsquo;il n\u2019y a qu&rsquo;une seule premi\u00e8re place. \u00a0 \u00c9tape Au cours de la p\u00e9riode de douze mois cl\u00f4tur\u00e9e fin du mois de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50618,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50621","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Historique : Amazon d\u00e9passe son rival Walmart dans la course \u00e0 la deuxi\u00e8me place - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois, Amazon a vendu plus en un an que son rival Walmart. 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