{"id":50633,"date":"2021-08-20T08:55:47","date_gmt":"2021-08-20T08:55:47","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/amazon-veut-ouvrir-des-grands-magasins-aux-etats-unis\/"},"modified":"2021-08-20T08:55:47","modified_gmt":"2021-08-20T08:55:47","slug":"amazon-veut-ouvrir-des-grands-magasins-aux-etats-unis","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/amazon-veut-ouvrir-des-grands-magasins-aux-etats-unis\/","title":{"rendered":"\u00ab Amazon veut ouvrir des grands magasins aux \u00c9tats-Unis \u00bb"},"content":{"rendered":"<p><strong>Amazon<\/strong> aurait l\u2019intention d\u2019ouvrir des grands magasins aux \u00c9tats-Unis. La soci\u00e9t\u00e9 d\u2019e-commerce esp\u00e8re ainsi \u00e9tendre sa port\u00e9e dans la vente de v\u00eatements, d\u2019articles m\u00e9nagers et d\u2019appareils \u00e9lectroniques, entre autres.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Marques maison<\/h2>\n<p>Les premiers grands magasins Amazon seraient situ\u00e9s dans l\u2019<a href=\"https:\/\/www.wsj.com\/articles\/amazon-retail-department-stores-11629330842\" target=\"_blank\" rel=\"noopener\">Ohio et en Californie<\/a>, rapporte le Wall Street Journal \u00e0 partir de sources anonymes. Ils s\u2019\u00e9tendraient sur environ 2\u00a0800 m\u00e8tres carr\u00e9s, ce qui moins que la plupart des grands magasins, g\u00e9n\u00e9ralement trois fois plus grands.<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019offre serait similaire, avec un accent particulier sur les v\u00eatements, les meubles et les appareils \u00e9lectroniques. Les produits de marque Amazon devraient figurer en bonne place dans le concept.<\/p>\n<p>\u00a0<\/p>\n<h2>Mode<\/h2>\n<p>Gr\u00e2ce \u00e0 ces magasins physiques, Amazon pourra permettre \u00e0 ses clients d\u2019essayer les produits avant de les acheter. Ce qui peut s\u2019av\u00e9rer particuli\u00e8rement utile pour les v\u00eatements, l\u2019achat de v\u00eatements en ligne \u00e9tant souvent source de frustration quant aux tailles et aux coupes. Amazon est devenu le plus grand d\u00e9taillant de v\u00eatements aux \u00c9tats-Unis cette ann\u00e9e au d\u00e9triment de son grand rival <strong>Walmart<\/strong>. Les magasins donneront \u00e9galement au g\u00e9ant de l\u2019e-commerce l\u2019occasion de mettre en avant d\u2019autres produits de son vaste assortiment.<\/p>\n<p>\u00a0<\/p>\n<p>Ces derni\u00e8res ann\u00e9es, Amazon n\u2019a cess\u00e9 d\u2019\u00e9tendre son \u00ab\u00a0empreinte physique\u00a0\u00bb \u00e0 de nouveaux march\u00e9s. Le premier\u00a0magasin de briques, une librairie, a ouvert ses portes \u00e0 Seattle en 2015. Aujourd\u2019hui, l\u2019entreprise compte plus de 20 librairies et plusieurs dizaines de <strong>4-star stores<\/strong>, qui vendent des gadgets allant de l\u2019\u00e9lectronique aux produits de cuisine.<\/p>\n<p>\u00a0<\/p>\n<p>Amazon s\u2019est ensuite lanc\u00e9e sur le march\u00e9 de l\u2019\u00e9picerie, d\u2019abord en rachetant <strong>Whole Foods<\/strong>. Les<strong> magasins de proximit\u00e9 Go<\/strong>, sans caisse, et les <strong>supermarch\u00e9s Fresh<\/strong>, plus conventionnels, s\u2019y sont ensuite ajout\u00e9s.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amazon aurait l\u2019intention d\u2019ouvrir des grands magasins aux \u00c9tats-Unis. La soci\u00e9t\u00e9 d\u2019e-commerce esp\u00e8re ainsi \u00e9tendre sa port\u00e9e dans la vente de v\u00eatements, d\u2019articles m\u00e9nagers et d\u2019appareils \u00e9lectroniques, entre autres. \u00a0 Marques maison Les premiers grands magasins Amazon seraient situ\u00e9s dans l\u2019Ohio et en Californie, rapporte le Wall Street Journal \u00e0 partir de sources anonymes. Ils [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50630,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00ab Amazon veut ouvrir des grands magasins aux \u00c9tats-Unis \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Amazon aurait l\u2019intention d\u2019ouvrir des grands magasins aux \u00c9tats-Unis. 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