{"id":50651,"date":"2021-08-20T14:13:14","date_gmt":"2021-08-20T14:13:14","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/galeria-karstadt-kaufhof-devient-galeria\/"},"modified":"2021-08-20T14:13:14","modified_gmt":"2021-08-20T14:13:14","slug":"galeria-karstadt-kaufhof-devient-galeria","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/galeria-karstadt-kaufhof-devient-galeria\/","title":{"rendered":"Galeria Karstadt Kaufhof devient \u00ab Galeria \u00bb"},"content":{"rendered":"<p><strong>Galeria Karstadt Kaufhof<\/strong>, le dernier grand groupe de grands magasins d\u2019Allemagne et propri\u00e9taire notamment d\u2019<strong>Inno<\/strong>, change de nom et devient <strong>Galeria<\/strong>. L\u2019op\u00e9ration symbolise le nouveau d\u00e9part que la cha\u00eene veut prendre.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Nouveau nom et nouveau logo<\/h2>\n<p>Le groupe de distribution allemand veut surmonter les cons\u00e9quences de la pand\u00e9mie en changeant d\u2019orientation. Avec le concept Galeria 2.0, l\u2019entreprise veut op\u00e9rer un grand repositionnement strat\u00e9gique d\u00e8s l\u2019automne. Il inclut un nouveau nom \u2013 Galeria, tout simplement \u2013 et un <a href=\"https:\/\/www.wiwo.de\/unternehmen\/handel\/neues-logo-fuer-warenhaeuser-galeria-2-0-statt-karstadt-und-kaufhof\/27530836.html\" target=\"_blank\" rel=\"noopener\">nouveau logo<\/a>, \u00e9crit WirtschaftsWoche. Bient\u00f4t, un g minuscule abstrait surmontant le mot Galeria en capitales ornera ainsi les fa\u00e7ades des magasins.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Il est temps que les clients voient aussi dans la marque que nous sommes une seule et m\u00eame entreprise\u00a0\u00bb, a d\u00e9clar\u00e9 le directeur g\u00e9n\u00e9ral Miguel M\u00fcllenbach. Aujourd\u2019hui, les magasins sont appel\u00e9s parfois Kaufhof, parfois Karstadt, car le groupe est n\u00e9 de la fusion de ces deux enseignes.<\/p>\n<p>\u00a0<\/p>\n<p>Le nouveau logo sera utilis\u00e9 officiellement pour la premi\u00e8re fois le 27 octobre. \u00ab\u00a0Ensuite, nous convertirons progressivement nos grands magasins et appliquerons le nouveau logo dans toute l\u2019Allemagne\u00a0\u00bb, annonce Miguel M\u00fcllenbach.<\/p>\n<p>\u00a0<\/p>\n<h2>Trois types de magasins<\/h2>\n<p>Le changement visuel s\u2019accompagnera d\u2019ajustements conceptuels. L\u2019enseigne souhaite investir 600 millions d\u2019euros au cours des trois ou quatre prochaines ann\u00e9es. Deux tiers de ce montant sont destin\u00e9s \u00e0 la modernisation des 131 grands magasins. Le reste, soit quelque 200 millions d\u2019euros, sera consacr\u00e9 \u00e0 l\u2019extension de l\u2019offre d\u2019e-commerce, \u00e0 la num\u00e9risation et \u00e0 la logistique.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Nous voulons devenir le \u201cc\u0153ur de r\u00e9seau\u201d dans les centres-villes, avec des concepts parfaitement adapt\u00e9s \u00e0 l\u2019emplacement\u00a0\u00bb, a r\u00e9cemment d\u00e9clar\u00e9 Miguel M\u00fcllenbach. \u00c0 cette fin, le g\u00e9ant de la distribution souhaite r\u00e9partir ses magasins en trois cat\u00e9gories\u00a0: \u00ab\u00a0Magasin mondial\u00a0\u00bb, \u00ab\u00a0Aimant r\u00e9gional\u00a0\u00bb et \u00ab\u00a0Forum local\u00a0\u00bb. Les grands magasins de Francfort, Kassel et Kleve serviront de pilotes.<\/p>\n<p>\u00a0<\/p>\n<p><img decoding=\"async\" alt=\"\" src=\"\/sites\/default\/files\/Galeria%20new%20logo.jpg\" style=\"height:225px;width:400px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Galeria Karstadt Kaufhof, le dernier grand groupe de grands magasins d\u2019Allemagne et propri\u00e9taire notamment d\u2019Inno, change de nom et devient Galeria. L\u2019op\u00e9ration symbolise le nouveau d\u00e9part que la cha\u00eene veut prendre. \u00a0 Nouveau nom et nouveau logo Le groupe de distribution allemand veut surmonter les cons\u00e9quences de la pand\u00e9mie en changeant d\u2019orientation. Avec le concept [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50648,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50651","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Galeria Karstadt Kaufhof devient \u00ab Galeria \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Galeria Karstadt Kaufhof, le dernier grand groupe de grands magasins d\u2019Allemagne et propri\u00e9taire notamment d\u2019Inno, change de nom et devient Galeria. 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