{"id":50655,"date":"2021-08-20T14:57:25","date_gmt":"2021-08-20T14:57:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/macys-donne-un-nouveau-souffle-a-toys-r-us\/"},"modified":"2021-08-20T14:57:25","modified_gmt":"2021-08-20T14:57:25","slug":"macys-donne-un-nouveau-souffle-a-toys-r-us","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/macys-donne-un-nouveau-souffle-a-toys-r-us\/","title":{"rendered":"Macy\u2019s donne un nouveau souffle \u00e0 Toys &#039;R&#039; Us"},"content":{"rendered":"<p><strong>Toys &lsquo;R&rsquo; Us<\/strong> va coop\u00e9rer avec <strong>Macy\u2019s<\/strong> et ouvrir plus de 400 shop-in-shops dans les grands magasins de l\u2019enseigne am\u00e9ricaine l\u2019ann\u00e9e prochaine.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Partenariat<\/h2>\n<p>La cha\u00eene de grands magasins fait revivre la d\u00e9funte entreprise de jouets gr\u00e2ce \u00e0 un partenariat avec le gestionnaire de marques WHP Global, qui a acquis au d\u00e9but de l\u2019ann\u00e9e une participation majoritaire dans Tru Kids, la maison m\u00e8re de Toys &lsquo;R&rsquo; Us.<\/p>\n<p>\u00a0<\/p>\n<p>Selon Nata Dvir, responsable du merchandising chez Macy\u2019s, c\u2019est la croissance significative du chiffre d\u2019affaires au sein de la division Jouets qui a conduit l\u2019entreprise \u00e0 rechercher des opportunit\u00e9s d\u2019\u00e9largir son offre. Le site web de Macy\u2019s a d\u00e9j\u00e0 commenc\u00e9 \u00e0 <a href=\"https:\/\/www.businessoffashion.com\/news\/retail\/macys-is-reviving-toys-r-us\" target=\"_blank\" rel=\"noopener\">vendre des jouets<\/a>, rapporte The Business of Fashion.<\/p>\n<p>\u00a0<\/p>\n<p>Toys &lsquo;R&rsquo; Us, autrefois une cha\u00eene de jouets florissante, a d\u00e9pos\u00e9 le bilan en 2017\u00a0: elle n\u2019a pu faire face \u00e0 une <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/une-seconde-vie-pour-toysrus\" target=\"_blank\" rel=\"noopener\">dette massive et l\u2019essor de l\u2019e-commerce \u00e9lectronique<\/a>. Divers pr\u00eateurs et soci\u00e9t\u00e9s d\u2019investissement ont alors rachet\u00e9 la propri\u00e9t\u00e9 intellectuelle de l\u2019entreprise pour cr\u00e9er ensuite la soci\u00e9t\u00e9 Tru Kids. Deux magasins Toys &lsquo;R&rsquo; Us ont rouvert sous la banni\u00e8re Tru Kids en 2019, mais ils ont ferm\u00e9 cette ann\u00e9e sous l\u2019effet de la crise sanitaire.<\/p>\n<p>\u00a0<\/p>\n<p>La d\u00e9cision de Macy\u2019s de vendre des jouets est un autre signe que les grands magasins lib\u00e8rent de plus en plus d\u2019espace pour des cat\u00e9gories autres que la mode et l\u2019habillement. <strong>Kohl\u2019s<\/strong> a par exemple sign\u00e9 un accord avec <strong>Sephora<\/strong>, mais aussi lib\u00e9r\u00e9 de l\u2019espace pour les produits \u00e9lectroniques et les retours d\u2019<strong>Amazon<\/strong>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toys &lsquo;R&rsquo; Us va coop\u00e9rer avec Macy\u2019s et ouvrir plus de 400 shop-in-shops dans les grands magasins de l\u2019enseigne am\u00e9ricaine l\u2019ann\u00e9e prochaine. \u00a0 Partenariat La cha\u00eene de grands magasins fait revivre la d\u00e9funte entreprise de jouets gr\u00e2ce \u00e0 un partenariat avec le gestionnaire de marques WHP Global, qui a acquis au d\u00e9but de l\u2019ann\u00e9e une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50652,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Macy\u2019s donne un nouveau souffle \u00e0 Toys &#039;R&#039; 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