{"id":50859,"date":"2021-09-02T09:49:49","date_gmt":"2021-09-02T09:49:49","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/cajoo-le-service-de-livraison-rapide-des-vues-sur-la-belgique\/"},"modified":"2021-09-02T09:49:49","modified_gmt":"2021-09-02T09:49:49","slug":"cajoo-le-service-de-livraison-rapide-des-vues-sur-la-belgique","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/cajoo-le-service-de-livraison-rapide-des-vues-sur-la-belgique\/","title":{"rendered":"Cajoo, le service de livraison rapide, a des vues sur la Belgique"},"content":{"rendered":"<p><span style=\"background-color:white\">Le service fran\u00e7ais de livraison rapide <strong>Cajoo<\/strong>, dont\u00a0<strong>Carrefour<\/strong>\u00a0est r\u00e9cemment devenu actionnaire minoritaire, souhaite s&rsquo;implanter dans d&rsquo;autres pays europ\u00e9ens \u00e0 partir de l&rsquo;ann\u00e9e prochaine. La Belgique fait partie des options.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Menace<\/span><\/h2>\n<p><span style=\"background-color:white\">Les entreprises de livraison rapide se sont consid\u00e9rablement multipli\u00e9es ces derniers temps, avec notamment Gorillas, Getir et Flink. Cajoo a d\u00e9barqu\u00e9 \u00e0 Paris il y a sept mois, et la start-up a r\u00e9cemment lev\u00e9 pas moins de 40 millions de dollars (34 millions d&rsquo;euros) aupr\u00e8s d&rsquo;un groupe d&rsquo;investisseurs comprenant le g\u00e9ant de l\u2019agroalimentaire Carrefour. L&rsquo;implication du distributeur fran\u00e7ais n&rsquo;est pas si surprenante : \u00e0 terme, les services de livraison rapide pourraient repr\u00e9senter une v\u00e9ritable menace pour les supermarch\u00e9s traditionnels.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00ab\u00a0Notre ambition est maintenant de\u00a0<a href=\"https:\/\/sifted.eu\/articles\/cajoo-carrefour-fundraise\/\" target=\"_blank\" rel=\"noopener\">consolider notre position en France<\/a> \u00bb, d\u00e9clare le co-fondateur, Henri Capoul, \u00e0 Sifted. Cajoo compte actuellement plus de 100 000 utilisateurs dans dix villes fran\u00e7aises et op\u00e8re \u00e0 partir de vingt \u00ab\u00a0dark stores\u00a0\u00bb.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Avantage<\/span><\/h2>\n<p><span style=\"background-color:white\">L&rsquo;investissement de Carrefour n&rsquo;est pas purement financier : Cajoo pourra \u00e9galement b\u00e9n\u00e9ficier de l&rsquo;organisation d\u2019achats du d\u00e9taillant. \u00ab\u00a0Nous allons acheter une partie de notre gamme chez Carrefour, et continuer \u00e0 nous approvisionner directement aupr\u00e8s de grandes et petites marques pour certains produits.\u00a0\u00bb Ils allieront \u00e9galement leurs forces dans le domaine de la logistique. Capoul pense que cela permet \u00e0 son entreprise de br\u00fbler beaucoup moins d&rsquo;argent que ses concurrents.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Outre plusieurs partenariats de marque exclusifs, notamment avec le brasseur LBF et le producteur de cidre Maison Sassy, la start-up fran\u00e7aise d\u00e9veloppe \u00e9galement ses propres produits de marque. Par exemple, elle a d\u00e9j\u00e0 lanc\u00e9 une pils Cajoo. Ces produits lui permettent non seulement de se diff\u00e9rencier des autres services, mais constituent \u00e9galement un bon moyen d&rsquo;augmenter les marges et d\u2019atteindre plus rapidement le seuil de rentabilit\u00e9.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Belgique ?<\/span><\/h2>\n<p><span style=\"background-color:white\">\u00c0 partir de l&rsquo;ann\u00e9e prochaine, Cajoo veut \u00e9galement se lancer dans d&rsquo;autres pays europ\u00e9ens. \u00ab\u00a0Nous nous int\u00e9ressons \u00e0 la Belgique, \u00e0 l&rsquo;Espagne, \u00e0 l&rsquo;Italie et \u00e0 l&rsquo;Europe de l&rsquo;Est\u00a0\u00bb, pr\u00e9cise Capoul. Toutefois, il ne voit que peu de synergie entre les diff\u00e9rents pays. \u00ab\u00a0Pour chaque nouveau pays, il faut reconstruire le r\u00e9seau de distribution, repenser le marketing, etc. Il est important d&rsquo;\u00eatre bien positionn\u00e9 sur chaque march\u00e9.\u00a0<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le service fran\u00e7ais de livraison rapide Cajoo, dont\u00a0Carrefour\u00a0est r\u00e9cemment devenu actionnaire minoritaire, souhaite s&rsquo;implanter dans d&rsquo;autres pays europ\u00e9ens \u00e0 partir de l&rsquo;ann\u00e9e prochaine. La Belgique fait partie des options. \u00a0 Menace Les entreprises de livraison rapide se sont consid\u00e9rablement multipli\u00e9es ces derniers temps, avec notamment Gorillas, Getir et Flink. Cajoo a d\u00e9barqu\u00e9 \u00e0 Paris il [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50856,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50859","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Cajoo, le service de livraison rapide, a des vues sur la Belgique - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le service fran\u00e7ais de livraison rapide Cajoo souhaite (avec les fonds de Carrefour) s&#039;implanter dans d&#039;autres pays europ\u00e9ens \u00e0 partir de l&#039;ann\u00e9e prochaine. 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