{"id":50863,"date":"2021-09-02T10:15:00","date_gmt":"2021-09-02T10:15:00","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/mere-se-tourne-a-present-vers-la-france\/"},"modified":"2021-09-02T10:15:00","modified_gmt":"2021-09-02T10:15:00","slug":"mere-se-tourne-a-present-vers-la-france","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/mere-se-tourne-a-present-vers-la-france\/","title":{"rendered":"Mere se tourne \u00e0 pr\u00e9sent vers la France"},"content":{"rendered":"<p><span style=\"background-color:white\">Le hard-discounter russe\u00a0<strong>Mere<\/strong>, qui a annonc\u00e9 d\u2019importants projets d\u2019expansion en Europe occidentale cette ann\u00e9e, a d\u00e9taill\u00e9 ses projets pour le march\u00e9 fran\u00e7ais. La cha\u00eene souhaite ouvrir trois magasins d\u00e8s le mois d\u2019octobre et veut \u00eatre pr\u00e9sente dans toutes les grandes villes fran\u00e7aises \u00e0 terme. La Belgique attend toujours l\u2019ouverture du premier magasin \u00e0 Opwijk.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Jusqu&rsquo;\u00e0 30\u00a0% moins cher que la concurrence<\/span><\/h2>\n<p><span style=\"background-color:white\">Pour ses premiers magasins en France, Mere a opt\u00e9 pour le nord-est\u00a0: Pont-Sainte-Marie (pr\u00e8s de Troyes), Sainte-Marguerite (dans les Vosges) et Thionville (juste au sud du Grand-Duch\u00e9 de Luxembourg). On notera ainsi que bien que Mere dise vouloir conqu\u00e9rir les m\u00e9tropoles, aucun de ces magasins n\u2019est situ\u00e9 dans une grande zone urbaine.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La strat\u00e9gie d\u2019expansion est identique dans les autres pays o\u00f9 Mere a r\u00e9cemment d\u00e9barqu\u00e9. La cha\u00eene ne construit pas de nouveaux magasins, mais recherche des locaux existants de superficies plut\u00f4t modestes\u00a0: 800 \u00e0 1 200 m\u00b2.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le positionnement commercial laisse \u00e9galement peu de place \u00e0 l\u2019imagination. Sur le site fran\u00e7ais de Mere, les fournisseurs potentiels savent eux aussi ce qui leur reste \u00e0 faire\u00a0:\u00a0 \u00ab\u00a0Le prix du produit dans le supermarch\u00e9, frais de transport compris, doit \u00eatre inf\u00e9rieur de 20 \u00e0 30\u00a0% \u00e0 celui de la concurrence\u00a0\u00bb, pr\u00e9cise le texte. Et ce n\u2019est pas tout\u00a0: le fournisseur devra reprendre tous les invendus.\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">Opwijk<\/span><\/h2>\n<p><span style=\"background-color:white\">Mere ne fait donc pas dans la diversification r\u00e9gionale. Le mod\u00e8le sera d\u00e9ploy\u00e9 uniform\u00e9ment sur tous les nouveaux march\u00e9s cibl\u00e9s par la cha\u00eene. Et il en va de m\u00eame en Belgique, o\u00f9 l\u2019ouverture du premier magasin \u00e0 Opwijk se fait toujours attendre. RetailDetail a pu constater sur place que des travaux sont en cours. La premi\u00e8re rang\u00e9e de caddies orn\u00e9s du logo de Mere est d\u00e9j\u00e0 l\u00e0, mais il reste beaucoup de travail.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">\u00c0 l\u2019annonce du magasin, Mere visait une ouverture en septembre. Ce d\u00e9lai semble de plus en plus court. Le site web belge ne parle toujours que deux langues\u00a0: l\u2019anglais et le russe, malgr\u00e9 des boutons prometteurs pour le n\u00e9erlandais et le fran\u00e7ais. L\u2019offre d\u2019emploi pour un \u00ab\u00a0agent\u00a0\u00bb charg\u00e9 de trouver de nouveaux emplacements est toujours l\u00e0. Il reste donc \u00e0 Mere un peu moins d\u2019un mois pour terminer le magasin, engager du personnel et trouver des fournisseurs. Ces derniers devront \u00e9galement \u00eatre capables de livrer \u00ab\u00a0moins cher\u00a0\u00bb que la concurrence et de reprendre les invendus. Le suspense est \u00e0 son comble.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le hard-discounter russe\u00a0Mere, qui a annonc\u00e9 d\u2019importants projets d\u2019expansion en Europe occidentale cette ann\u00e9e, a d\u00e9taill\u00e9 ses projets pour le march\u00e9 fran\u00e7ais. La cha\u00eene souhaite ouvrir trois magasins d\u00e8s le mois d\u2019octobre et veut \u00eatre pr\u00e9sente dans toutes les grandes villes fran\u00e7aises \u00e0 terme. La Belgique attend toujours l\u2019ouverture du premier magasin \u00e0 Opwijk. \u00a0 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50860,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mere se tourne \u00e0 pr\u00e9sent vers la France - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Le hard-discounter russe Mere a d\u00e9taill\u00e9 ses projets pour le march\u00e9 fran\u00e7ais. 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