{"id":50872,"date":"2021-09-02T14:46:58","date_gmt":"2021-09-02T14:46:58","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-donne-une-seconde-vie-aux-couettes-et-oreillers\/"},"modified":"2021-09-02T14:46:58","modified_gmt":"2021-09-02T14:46:58","slug":"ikea-donne-une-seconde-vie-aux-couettes-et-oreillers","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-donne-une-seconde-vie-aux-couettes-et-oreillers\/","title":{"rendered":"Ikea donne une seconde vie aux couettes et oreillers"},"content":{"rendered":"<p><span style=\"background-color:white\"><strong>Ikea<\/strong>\u00a0Belgique teste un projet visant \u00e0 recycler les plumes et les duvets. L\u2019initiative s\u2019inscrit dans la strat\u00e9gie de durabilit\u00e9 plus large de la cha\u00eene de magasins d\u2019int\u00e9rieur.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Bon de r\u00e9duction<\/span><\/h2>\n<p><span style=\"background-color:white\">Concr\u00e8tement, Ikea veut encourager les clients \u00e0 rapporter les oreillers et couettes en plumes ou en duvet us\u00e9s ou inutilis\u00e9s afin que le mat\u00e9riau puisse \u00eatre recycl\u00e9. Actuellement, ces produits finissent encore trop souvent dans les ordures m\u00e9nag\u00e8res, faute d\u2019un syst\u00e8me de recyclage structurel. La Belgique est le premier pays \u00e0 tester le programme pendant six mois. Les r\u00e9sultats seront ensuite \u00e9valu\u00e9s, pour \u00e9ventuellement lancer ce projet dans d&rsquo;autres pays europ\u00e9ens.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">La collecte de duvets et de plumes a commenc\u00e9 hier chez Ikea Belgique. Pour encourager les clients \u00e0 participer, ils recevront pendant le mois de septembre un bon de r\u00e9duction de 15 % pour chaque produit rapport\u00e9, qu&rsquo;ils pourront \u00e9changer lors de leur prochain achat de produits textiles.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<h2><span style=\"background-color:white\">100 % circulaire<\/span><\/h2>\n<p><span style=\"background-color:white\">Apr\u00e8s un premier tri, les mat\u00e9riaux collect\u00e9s seront soigneusement lav\u00e9s et d\u00e9sinfect\u00e9s. Ils pourront ensuite \u00eatre r\u00e9utilis\u00e9s et entrer dans le processus de production normal de la cha\u00eene de distribution.<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<p><span style=\"background-color:white\">Le projet pilote s&rsquo;inscrit dans le cadre des objectifs de durabilit\u00e9 plus larges d&rsquo;Ikea, qui entend devenir une entreprise 100 % circulaire d&rsquo;ici \u00e0 2030. \u00ab\u00a0Pour atteindre cet objectif, nous r\u00e9duisons nos propres d\u00e9chets, proposons des services qui permettent de prolonger la dur\u00e9e de vie de nos produits et investissons autant que possible dans des produits circulaires, fabriqu\u00e9s \u00e0 partir de mat\u00e9riaux recycl\u00e9s ou renouvelables\u00a0\u00bb, explique Nathalie Van Edom, responsable du d\u00e9veloppement durable.<\/span><\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ikea\u00a0Belgique teste un projet visant \u00e0 recycler les plumes et les duvets. L\u2019initiative s\u2019inscrit dans la strat\u00e9gie de durabilit\u00e9 plus large de la cha\u00eene de magasins d\u2019int\u00e9rieur. \u00a0 Bon de r\u00e9duction Concr\u00e8tement, Ikea veut encourager les clients \u00e0 rapporter les oreillers et couettes en plumes ou en duvet us\u00e9s ou inutilis\u00e9s afin que le mat\u00e9riau [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":47635,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea donne une seconde vie aux couettes et oreillers - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Ikea Belgique teste un projet visant \u00e0 recycler les plumes et les duvets. 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