{"id":50969,"date":"2021-09-09T12:37:52","date_gmt":"2021-09-09T12:37:52","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/lad-delhaize-de-tongres-devient-albert-heijn-un-cas-isole\/"},"modified":"2021-09-09T12:37:52","modified_gmt":"2021-09-09T12:37:52","slug":"lad-delhaize-de-tongres-devient-albert-heijn-un-cas-isole","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/lad-delhaize-de-tongres-devient-albert-heijn-un-cas-isole\/","title":{"rendered":"L\u2019AD Delhaize de Tongres devient Albert Heijn : \u00ab Un cas isol\u00e9 \u00bb"},"content":{"rendered":"<p>Pour la premi\u00e8re fois, un\u00a0magasin <strong>Delhaize <\/strong>sera converti en une formule <strong>Albert Heijn<\/strong>. Le d\u00e9but d\u2019une tendance\u2009? Non, r\u00e9pond Delhaize\u00a0: un cas isol\u00e9, dict\u00e9 par le march\u00e9 local.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<p><strong>\u00ab\u00a0Pas d\u2019autres conversions dans le pipeline\u00a0\u00bb<\/strong><\/p>\n<p>D\u00e9but 2022, l\u2019AD Delhaize situ\u00e9 dans le retail park T-Forum \u00e0 Tongres sera transform\u00e9 en un Albert Heijn. La d\u00e9cision a \u00e9t\u00e9 prise par les exploitants ind\u00e9pendants, la famille Vandecaetsbeek, en concertation avec Delhaize. Le franchis\u00e9 estime que la formule Albert Heijn sera mieux accept\u00e9e \u00e0 cet endroit, car elle s\u2019adresse \u00e0 un public cible diff\u00e9rent. \u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/primeur-une-franchis%C3%A9-ad-delhaize-ouvre-un-albert-heijn\">Apr\u00e8s Fr\u00e9d\u00e9ric Van Hoecke \u00e0 Willebroek<\/a>\u00a0et\u00a0Thibaut Lemahieu \u00e0 Ingelmunster,\u00a0ce sera le troisi\u00e8me franchis\u00e9 Delhaize qui exploitera \u00e9galement un Albert Heijn.<\/p>\n<p>\u00a0<\/p>\n<p>\u00ab\u00a0Il s\u2019agit d\u2019un fait isol\u00e9, une solution pour cet exploitant dict\u00e9e par les conditions du march\u00e9 locales\u00a0\u00bb, a soulign\u00e9 Roel Dekelver, porte-parole de Delhaize, \u00e0 RetailDetail. Le retailer n\u2019est donc pas en train d\u2019analyser l\u2019ensemble de son parc de magasins en vue de nouveaux passages de la banni\u00e8re rouge \u00e0 la banni\u00e8re bleue\u00a0: \u00ab\u00a0Aucune autre conversion n\u2019est en pr\u00e9paration.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<p>Cette transformation ne marque pas non plus la fin de la collaboration entre Delhaize et la famille Vandecaetsbeek. Celle-ci est li\u00e9e \u00e0 la marque au lion depuis vingt ans et continuera \u00e0 exploiter trois magasins Delhaize apr\u00e8s la transformation du supermarch\u00e9 du T-Forum\u00a0: l\u2019AD Delhaize Ambiorix \u00e0 Tongres, l\u2019AD Delhaize Koersel \u2013 qui sera r\u00e9nov\u00e9 \u2013 et le Proxy Delhaize Kortessem, r\u00e9cemment ouvert.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pour la premi\u00e8re fois, un\u00a0magasin Delhaize sera converti en une formule Albert Heijn. Le d\u00e9but d\u2019une tendance\u2009? Non, r\u00e9pond Delhaize\u00a0: un cas isol\u00e9, dict\u00e9 par le march\u00e9 local. \u00a0 \u00ab\u00a0Pas d\u2019autres conversions dans le pipeline\u00a0\u00bb D\u00e9but 2022, l\u2019AD Delhaize situ\u00e9 dans le retail park T-Forum \u00e0 Tongres sera transform\u00e9 en un Albert Heijn. La d\u00e9cision [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50966,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50969","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>L\u2019AD Delhaize de Tongres devient Albert Heijn : \u00ab Un cas isol\u00e9 \u00bb - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Pour la premi\u00e8re fois, un magasin Delhaize sera converti en une formule Albert Heijn. Le d\u00e9but d\u2019une tendance\u2009? 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