{"id":50977,"date":"2021-09-09T13:50:23","date_gmt":"2021-09-09T13:50:23","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/qui-remportera-le-prix-mercure-2021-2\/"},"modified":"2021-09-09T13:50:23","modified_gmt":"2021-09-09T13:50:23","slug":"qui-remportera-le-prix-mercure-2021-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/qui-remportera-le-prix-mercure-2021-2\/","title":{"rendered":"Qui remportera le Prix Mercure 2021\u2009?"},"content":{"rendered":"<p><span style=\"background-color:white\">Le 27 octobre, la f\u00e9d\u00e9ration professionnelle Comeos d\u00e9cernera son prix Mercure annuel, qui r\u00e9compense les concepts commerciaux innovants. La liste des dix finalistes vient d\u2019\u00eatre annonc\u00e9e.<\/span><\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2><span style=\"background-color:white\">Un fil rouge\u00a0: la durabilit\u00e9<\/span><\/h2>\n<p><span style=\"background-color:white\">Avec le Prix Mercue, Comeos r\u00e9compense depuis plus de 30 ans le \u00ab\u00a0concept de magasin de l\u2019ann\u00e9e\u00a0\u00bb. Un jury professionnel compos\u00e9 d\u2019experts du retail (photo), pr\u00e9sid\u00e9 par le professeur Gino Van Ossel (Vlerick), a s\u00e9lectionn\u00e9 dix retailers innovants pour la finale du 27 octobre\u00a0:<\/span><\/p>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\"><strong>JBC<\/strong>\u00a0a <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/jbc-lance-une-nouveau-concept-d%E2%80%99exp%C3%A9rience-durable\" target=\"_blank\" rel=\"noopener\">compl\u00e8tement r\u00e9nov\u00e9<\/a> son magasin dans le centre de Louvain, en jouant la carte de la durabilit\u00e9 et de l\u2019interactivit\u00e9. Il est notamment \u00e9quip\u00e9 d\u2019une bo\u00eete de collecte pour les vieux v\u00eatements et les enfants peuvent s\u2019initier au recyclage et \u00e0 la durabilit\u00e9 de mani\u00e8re ludique.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\">Le <strong>Bio-Planet<\/strong>\u00a0de Braine-l\u2019Alleud a \u00e9galement lanc\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/bio-planet-d%C3%A9voile-un-nouveau-concept-de-magasin-%C3%A0-braine-l%E2%80%99alleud\" target=\"_blank\" rel=\"noopener\">un nouveau concept de magasin<\/a> centr\u00e9e sur la durabilit\u00e9. Produits en vrac, coriandre durable provenant d\u2019une ferme verticale et paniers fabriqu\u00e9s \u00e0 partir de filets de p\u00eache recycl\u00e9s ne sont que quelques exemples des nombreuses innovations qui y ont \u00e9t\u00e9 introduites.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\">Le relooking de\u00a0<strong>Light Gallery<\/strong>\u00a0met l\u2019accent sur l\u2019exp\u00e9rience. Dans le showroom de Drogenbos, les clients peuvent d\u00e9ambuler dans trois Momentbox ou ambiances lumineuses. Ils peuvent \u00e9galement faire \u00e9tablir un plan d\u2019\u00e9clairage personnalis\u00e9.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\">Pendant la pand\u00e9mie, la cha\u00eene de magasins de chaussures\u00a0<strong>VanHaren<\/strong>\u00a0a rachet\u00e9\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/vanharen-pr%C3%AAt-%C3%A0-rouvrir-38-magasins\" target=\"_blank\" rel=\"noopener\">38 anciens magasins\u00a0<strong>Brantano<\/strong><\/a>\u00a0pour devenir le troisi\u00e8me vendeur de chaussures du pays. Le retailer tente de faire la diff\u00e9rence\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/vanharen-ouvre-d%C3%A9j%C3%A0-20-des-38-nouveaux-magasins-de-chaussures\" target=\"_blank\" rel=\"noopener\">avec des magasins spacieux<\/a>\u00a0subdivis\u00e9s en diff\u00e9rents univers.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\"><strong>Carrefour Market<\/strong>\u00a0a introduit\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/r%C3%A9ouverture-du-carrefour-market-rijkevorsel-avec-un-nouveau-concept-commercial\" target=\"_blank\" rel=\"noopener\">son tout nouveau concept<\/a>\u00a0qui fait la part belle aux produits artisanaux et locaux \u00e0 Rijkevorsel et \u00e0 Etterbeek.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\">Avec l\u2019<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/colruyt-importe-l%E2%80%99%C3%A9co-score-fran%C3%A7ais-en-belgique\" target=\"_blank\" rel=\"noopener\">introduction de l\u2019Eco-Score<\/a>, <strong>Colruyt<\/strong> a une v\u00e9ritable premi\u00e8re \u00e0 son actif sur le march\u00e9 belge de la grande distribution. Ce score permet aux clients de prendre des d\u00e9cisions d\u2019achat durables.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\">Avec <strong>Zeb<\/strong>\u00a0For Everyone, le sp\u00e9cialiste de la mode a \u00e9tabli un <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/zeb-rend-le-shopping-plus-accessible-aux-personnes-moins-valides\" target=\"_blank\" rel=\"noopener\">plan d\u2019action<\/a>\u00a0concret pour rendre la cha\u00eene plus inclusive et plus accessible Elle investit non seulement dans l\u2019adaptation de l\u2019infrastructure, mais aussi dans la formation sp\u00e9cifique des employ\u00e9s.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\"><strong>Kazidomi<\/strong>\u00a0est une soci\u00e9t\u00e9 belge d\u2019e-commerce sp\u00e9cialis\u00e9e dans les produits sains, durables et biologiques. Les\u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/g%C3%A9n%C3%A9ral\/kazidomi-%C2%AB%E2%80%8980-de-nos-10%E2%80%89000-abonn%C3%A9s-sont-en-france%E2%80%89%C2%BB\" target=\"_blank\" rel=\"noopener\">abonnements<\/a> constituent la principale source de revenu de l\u2019entreprise.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\"><strong>C&amp;A<\/strong>\u00a0aussi a d\u00e9voil\u00e9 \u00a0<a href=\"https:\/\/www.retaildetail.be\/fr\/news\/mode\/r%C3%A9ouverture-du-ca-d%E2%80%99anvers-avec-une-vitrine-tiktok\" target=\"_blank\" rel=\"noopener\">un nouveau concept de magasin<\/a>\u00a0sur le Meir \u00e0 Anvers \u00e0 la fin de l\u2019an dernier. Des murs de mousse agr\u00e9ment\u00e9s d\u2019explications sur les initiatives durables ainsi que des plantes mettent en \u00e9vidence le th\u00e8me de la durabilit\u00e9.<\/span><\/li>\n<\/ul>\n<p><span style=\"background-color:white\">\u00a0<\/span><\/p>\n<ul>\n<li><span style=\"background-color:white\">Enfin,\u00a0<strong>Kruidvat<\/strong>\u00a0a \u00e9galement lanc\u00e9 <a href=\"https:\/\/www.retaildetail.be\/fr\/news\/cosm%C3%A9tique-et-droguerie\/kruidvat-d%C3%A9ploie-un-nouveau-concept-de-magasin\" target=\"_blank\" rel=\"noopener\">la conversion des magasins<\/a>\u00a0\u00e0 son nouveau concept. Les produits sont maintenant propos\u00e9s dans des zones d\u00e9limit\u00e9es. Le nouveau concept comprend \u00e9galement une avenue avec les promotions des brochures.<\/span><\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 27 octobre, la f\u00e9d\u00e9ration professionnelle Comeos d\u00e9cernera son prix Mercure annuel, qui r\u00e9compense les concepts commerciaux innovants. La liste des dix finalistes vient d\u2019\u00eatre annonc\u00e9e. \u00a0 Un fil rouge\u00a0: la durabilit\u00e9 Avec le Prix Mercue, Comeos r\u00e9compense depuis plus de 30 ans le \u00ab\u00a0concept de magasin de l\u2019ann\u00e9e\u00a0\u00bb. Un jury professionnel compos\u00e9 d\u2019experts du [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":50974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-50977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Qui remportera le Prix Mercure 2021\u2009? - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La f\u00e9d\u00e9ration professionnelle Comeos d\u00e9cernera son Prix Mercure annuel le 27 octobre. 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