{"id":51043,"date":"2021-09-14T08:59:16","date_gmt":"2021-09-14T08:59:16","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/jysk-enregistre-un-nouveau-record\/"},"modified":"2021-09-14T08:59:16","modified_gmt":"2021-09-14T08:59:16","slug":"jysk-enregistre-un-nouveau-record","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/jysk-enregistre-un-nouveau-record\/","title":{"rendered":"Jysk enregistre un nouveau record"},"content":{"rendered":"<p>Malgr\u00e9 la crise du coronavirus et les fermetures forc\u00e9es de magasins qui en ont r\u00e9sult\u00e9, le danois <strong>Jysk<\/strong> a cl\u00f4tur\u00e9 son exercice avec un chiffre d&rsquo;affaires record de 4,39 milliards d&rsquo;euros.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Rapidit\u00e9 de r\u00e9action<\/h2>\n<p>Jysk a particuli\u00e8rement souffert en Allemagne &#8211; le principal march\u00e9 du d\u00e9taillant &#8211; o\u00f9 les magasins sont rest\u00e9s ferm\u00e9s pendant environ quatre mois au cours de l&rsquo;exercice allant du 1er septembre 2020 au 31 ao\u00fbt 2021. Ce qui n\u2019a pas emp\u00each\u00e9 la cha\u00eene de magasins d&rsquo;am\u00e9nagement de l&rsquo;int\u00e9rieur de voir son chiffre d\u2019affaires augmenter de 7\u00a0% pour s\u2019\u00e9tablir \u00e0 4,39 milliards d\u2019euros. Selon le PDG Jan B\u00f8gh, les clients europ\u00e9ens ont non seulement augment\u00e9 leurs d\u00e9penses d\u2019am\u00e9nagement d\u2019int\u00e9rieur, mais Jysk s&rsquo;est aussi rapidement adapt\u00e9 \u00e0 cette nouvelle r\u00e9alit\u00e9, en se concentrant davantage sur les ventes en ligne.<\/p>\n<p>\u00a0<\/p>\n<p>Les revenus du commerce \u00e9lectronique (hors click &amp; collect) ont augment\u00e9 de pas moins de 43\u00a0%. \u00ab\u00a0Parce que les clients paient [avec click &amp; collect] en magasin, ces ventes ne sont pas comptabilis\u00e9es comme ventes en ligne dans le chiffre d\u2019affaires de Jysk, mais il est clair que l&rsquo;interaction entre nos boutiques en ligne et nos boutiques physiques a \u00e9t\u00e9 absolument cruciale pour nous permettre d\u2019augmenter nos ventes lors du dernier exercice\u00a0\u00bb, d\u00e9clare B\u00f8gh.<\/p>\n<p>\u00a0<\/p>\n<h2>Poursuivre la croissance<\/h2>\n<p>\u00c0 la fin du mois d&rsquo;ao\u00fbt, le d\u00e9taillant comptait 3\u00a0085 magasins, soit une augmentation de 136 en un an. L\u2019entreprise souhaite continuer \u00e0 investir dans de nouveaux magasins dans les ann\u00e9es \u00e0 venir. En outre, un grand nombre de succursales seront transform\u00e9es selon le dernier concept. Ces travaux devraient \u00eatre termin\u00e9s en trois ans.<\/p>\n<p>\u00a0<\/p>\n<p>Entre-temps, la cha\u00eene a d\u00e9j\u00e0 <a href=\"https:\/\/www.retaildetail.be\/nl\/news\/wonen\/d\u00e4nisches-bettenlager-ruimt-plaats-voor-jysk\" target=\"_blank\" rel=\"noopener\">transform\u00e9<\/a> pr\u00e8s de mille magasins D\u00e4nisches Bettenlager en Jysk en Allemagne. \u00ab\u00a0Il s\u2019agit d&rsquo;un investissement consid\u00e9rable. Tant en ce qui concerne le r\u00e9am\u00e9nagement des magasins que l&rsquo;adaptation de la gamme de produits et l\u2019ensemble de la communication et du marketing qui l&rsquo;entourent, pour que nos clients allemands s&rsquo;habituent \u00e0 un nouveau nom. Cela vient s&rsquo;ajouter \u00e0 une ann\u00e9e o\u00f9 nous avons connu une baisse des ventes en Allemagne en raison de la longue fermeture due au confinement, nous avons donc une lourde t\u00e2che devant nous\u00a0\u00bb, conclut M. B\u00f8gh.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Malgr\u00e9 la crise du coronavirus et les fermetures forc\u00e9es de magasins qui en ont r\u00e9sult\u00e9, le danois Jysk a cl\u00f4tur\u00e9 son exercice avec un chiffre d&rsquo;affaires record de 4,39 milliards d&rsquo;euros. \u00a0 Rapidit\u00e9 de r\u00e9action Jysk a particuli\u00e8rement souffert en Allemagne &#8211; le principal march\u00e9 du d\u00e9taillant &#8211; o\u00f9 les magasins sont rest\u00e9s ferm\u00e9s pendant [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51040,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51043","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jysk enregistre un nouveau record - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Malgr\u00e9 la crise du coronavirus et les fermetures forc\u00e9es de magasins qui en ont r\u00e9sult\u00e9, Jysk a cl\u00f4tur\u00e9 son exercice avec un chiffre d&#039;affaires record de 4,39 milliards d&#039;euros.\" \/>\n<meta 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