{"id":51047,"date":"2021-09-14T11:44:26","date_gmt":"2021-09-14T11:44:26","guid":{"rendered":"https:\/\/www.retaildetail.be\/maison-deco\/ikea-arlon-sadapte-aux-expatries-luxembourgeois\/"},"modified":"2021-09-14T11:44:26","modified_gmt":"2021-09-14T11:44:26","slug":"ikea-arlon-sadapte-aux-expatries-luxembourgeois","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/maison-deco\/ikea-arlon-sadapte-aux-expatries-luxembourgeois\/","title":{"rendered":"Ikea Arlon s\u2019adapte aux expatri\u00e9s luxembourgeois"},"content":{"rendered":"<p>La cha\u00eene de magasins de meubles <strong>Ikea<\/strong> a donn\u00e9 un nouveau visage \u00e0 sa succursale d\u2019Arlon\u00a0: au carrefour de la Belgique, de la France et du Luxembourg, et dans une r\u00e9gion peupl\u00e9e de nombreux expatri\u00e9s, le magasin d&rsquo;ameublement a fait peau neuve.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Une approche plus orient\u00e9e sur les sp\u00e9cificit\u00e9s de la r\u00e9gion<\/h2>\n<p>Ikea a bien compris que les sp\u00e9cificit\u00e9s r\u00e9gionales sont une r\u00e9alit\u00e9. M\u00eame le constructeur mondial de grandes bo\u00eetes de rangement bleues adopte une approche plus locale, comme le prouve la r\u00e9novation du site d\u2019Arlon. Ouverte depuis 2005, la succursale fait d\u00e9j\u00e0 peau neuve. Cette op\u00e9ration a pour objectif de mieux r\u00e9pondre \u00e0 une \u00ab\u00a0client\u00e8le particuli\u00e8rement diversifi\u00e9e\u00a0\u00bb.<\/p>\n<p>\u00a0<\/p>\n<p>Situ\u00e9 \u00e0 un jet de pierre de la France et du Luxembourg, le magasin re\u00e7oit une client\u00e8le sp\u00e9cifique, dont de nombreux expatri\u00e9s. Le d\u00e9taillant su\u00e9dois a organis\u00e9 une enqu\u00eate de grande envergure afin de mieux conna\u00eetre ses clients et tenir compte de leurs besoins pendant les travaux de r\u00e9novation.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>Par exemple, il est ressorti de l\u2019enqu\u00eate que les canap\u00e9s-lits y sont tr\u00e8s populaires, car 31\u00a0% des clients luxembourgeois sont des expatri\u00e9s qui re\u00e7oivent r\u00e9guli\u00e8rement de la famille. Sur la base des r\u00e9sultats de l\u2019enqu\u00eate, la gamme de produits propos\u00e9s dans le magasin a \u00e9t\u00e9 \u00e9largie pour r\u00e9pondre aux nombreux niveaux de revenus diff\u00e9rents, \u00e9galement en termes de gamme de prix.\u00a0<\/p>\n<p>\u00a0<\/p>\n<h2>Salons avec bruitages<\/h2>\n<p>Dans le showroom, Ikea veut rendre l\u2019exp\u00e9rience plus r\u00e9elle en faisant en sorte que les diff\u00e9rentes pi\u00e8ces expos\u00e9es soient encore plus proches de l\u2019exp\u00e9rience r\u00e9elle. D\u00e9sormais entour\u00e9es de quatre murs, elles sont \u00e9quip\u00e9es de bruitages et d\u2019effets sonores\u00a0: dans la cuisine, les clients peuvent entendre des casseroles qui s\u2019entrechoquent, dans la chambre voisine, un adolescent qui joue. Le site r\u00e9interpr\u00e9t\u00e9 fait la part belle \u00e0 l\u2019ambiance et \u00e0 l\u2019ultra-r\u00e9alisme, c\u2019est en ces termes que le d\u00e9crit Ikea. Reste \u00e0 voir si les clients y trouvent une telle valeur ajout\u00e9e.<\/p>\n<p>\u00a0<\/p>\n<p>Le nouvel itin\u00e9raire est d\u00e9sormais ponctu\u00e9 de patios verts o\u00f9 les acheteurs peuvent prendre le temps de souffler un peu. Les employ\u00e9s se verraient \u00e9galement confier un r\u00f4le plus important, tandis que les clients pourraient tester les solutions de \u00ab\u00a0maison intelligente\u00a0\u00bb via des tablettes dans certaines pi\u00e8ces.<\/p>\n<p>\u00a0<\/p>\n<h2>Point d\u2019enl\u00e8vement \u00e9largi<\/h2>\n<p>La succursale esp\u00e8re \u00e9tendre bient\u00f4t son point d\u2019enl\u00e8vement des commandes en ligne. \u00c0 cet effet, le magasin a d\u00e9pos\u00e9 une demande de permis aupr\u00e8s de la commune et esp\u00e8re r\u00e9aliser le projet \u00e0 l\u2019\u00e9t\u00e9 2022. Aujourd\u2019hui, les ventes en ligne en Belgique repr\u00e9sentent d\u00e9j\u00e0 20\u00a0% du chiffre d\u2019affaires, soit un doublement par rapport \u00e0 l\u2019\u00e9poque d\u2019avant le coronavirus, une tendance qui, selon la cha\u00eene, est appel\u00e9e \u00e0 se poursuivre.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>L\u2019enveloppe totale de cette transformation repr\u00e9sente un investissement de 2,5\u00a0millions d\u2019euros. Dans la mesure du possible, cet investissement rev\u00eat un caract\u00e8re durable et s&rsquo;inscrit dans le prolongement des ambitions d\u2019Ikea d&rsquo;\u00eatre 100\u00a0% circulaire d\u2019ici l&rsquo;horizon 2030. L&rsquo;ancien plancher, par exemple, n\u2019a pas \u00e9t\u00e9 remplac\u00e9, mais r\u00e9par\u00e9.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La cha\u00eene de magasins de meubles Ikea a donn\u00e9 un nouveau visage \u00e0 sa succursale d\u2019Arlon\u00a0: au carrefour de la Belgique, de la France et du Luxembourg, et dans une r\u00e9gion peupl\u00e9e de nombreux expatri\u00e9s, le magasin d&rsquo;ameublement a fait peau neuve. \u00a0 Une approche plus orient\u00e9e sur les sp\u00e9cificit\u00e9s de la r\u00e9gion Ikea a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51044,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[29],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51047","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-maison-deco"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ikea Arlon s\u2019adapte aux expatri\u00e9s luxembourgeois - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"La cha\u00eene de magasins meubles Ikea a donn\u00e9 un nouveau visage \u00e0 sa succursale d&#039;Arlon : le magasin propose une offre adapt\u00e9e aux nombreux expatri\u00e9s de la r\u00e9gion.\" \/>\n<meta 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