{"id":51082,"date":"2021-09-15T13:16:25","date_gmt":"2021-09-15T13:16:25","guid":{"rendered":"https:\/\/www.retaildetail.be\/general\/convaincre-le-client-de-demain-gs1-lance-un-programme-de-formation-2\/"},"modified":"2021-09-15T13:16:25","modified_gmt":"2021-09-15T13:16:25","slug":"convaincre-le-client-de-demain-gs1-lance-un-programme-de-formation-2","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/general\/convaincre-le-client-de-demain-gs1-lance-un-programme-de-formation-2\/","title":{"rendered":"Convaincre le client de demain : GS1 lance un programme de formation"},"content":{"rendered":"<p><em>(Publireportage) <\/em>Comment d\u00e9velopper votre marque, optimiser votre assortiment et am\u00e9liorer votre pr\u00e9sence sur tous les canaux\u2009? GS1 lance un programme de formation unique en mati\u00e8re de category management et d\u2019e-commerce \u00e0 destination des PME belges.<\/p>\n<p><!--break--><\/p>\n<p>\u00a0<\/p>\n<h2>Lacunes<\/h2>\n<p>Comment approcher le client de demain par le biais des d\u00e9taillants, applis, webshops et autres market places\u2009? Dans une s\u00e9rie de 12 courts webinaires, GS1 vous pr\u00e9pare \u00e0 affronter l\u2019avenir. Vous apprendrez tout ce que vous devez savoir pour dynamiser votre marque\u00a0: des bases du category management aux finesses du marketing e-shopping. Le GS1 College vise \u00e0 fournir en particulier aux jeunes collaborateurs de PME une base solide pour le d\u00e9veloppement de leur entreprise.<\/p>\n<p>\u00ab\u00a0Nous organisons des formations en category management depuis longtemps, et elles remportent un grand succ\u00e8s. Mais nous avons l\u2019impression que les lacunes se creusent\u00a0\u00bb, d\u00e9clare Jan Somers, CEO de GS1 Belgique &amp; Luxembourg. \u00ab\u00a0La nouvelle g\u00e9n\u00e9ration qui fait son entr\u00e9e dans les entreprises conna\u00eet mal les outils GS1 et le category management. Simultan\u00e9ment, une g\u00e9n\u00e9ration de managers exp\u00e9riment\u00e9s s\u2019en va. Nous ressentons donc le besoin de mieux relier les connaissances en mati\u00e8re de category management aux outils fournis par GS1. Apr\u00e8s notre transformation majeure, 1 800 entreprises sont d\u00e9j\u00e0 actives sur notre nouvelle plateforme de partage de donn\u00e9es.\u00a0\u00bb<\/p>\n<p>\u00a0<\/p>\n<h2>Pas data, pas de business<\/h2>\n<p>On ne soulignera jamais assez l\u2019importance de donn\u00e9es produits standardis\u00e9es\u00a0: elles constituent le ticket d\u2019entr\u00e9e indispensable tant pour les grandes market places que pour les retailers traditionnels. Pas de data, pas de business. \u00ab\u00a0En tout cas, le besoin est r\u00e9el pour les PME belges\u00a0: elles doivent apprendre \u00e0 formuler la bonne proposition de valeur sur le bon canal. Comment optimiser la pr\u00e9sentation de votre assortiment aux retailers et sur les market places\u2009? Que devez-vous savoir des standards GS1 et comment devenir le champion de votre cat\u00e9gorie\u2009? Cette s\u00e9rie de webinaires r\u00e9pondra \u00e0 toutes ces questions.\u00a0\u00bb<\/p>\n<p>Pour cette s\u00e9rie de webinaires, GS1 a r\u00e9uni une \u00e9quipe de haut niveau compos\u00e9e de managers exp\u00e9riment\u00e9s qui ont fait leurs preuves dans le secteur. Comme Brian Harris, l\u2019inventeur du category management, auteur avec Luc Demeulenaere de l\u2019ouvrage de r\u00e9f\u00e9rence \u00ab\u00a0<em>Category Management yesterday, today and tomorrow<\/em>\u00a0\u00bb. Les experts en shopper marketing Luc Desmedt (LD&amp;Co), Danny Vanden Berghe (ShopTing) et Dirk Vanderveken (ShopperWare) partageront \u00e9galement leurs connaissances. Ou des managers chevronn\u00e9s de la grande distribution comme Frank Penne (ex-Unilever, Carrefour, Coca Cola), Xavier Ury (ex-Delhaize) et Markus Hoffmann (ex-Ferrero).<\/p>\n<p>\u00a0<\/p>\n<h2>Quatre programmes<\/h2>\n<p>La s\u00e9rie de formations se compose de quatre programmes de trois webinaires chacun. Le premier est enti\u00e8rement gratuit\u00a0: cette remise \u00e0 niveau sur les normes de produits et les bases du catagory vous fournira des informations tr\u00e8s utiles concernant la pr\u00e9sence num\u00e9rique sur des market places comme bol.com et Amazon. Les programmes ult\u00e9rieurs suivant 900\u00a0euros pour les membres de GS1, 1 000\u00a0euros pour les non-membres. \u00ab\u00a0Mais combien vous co\u00fbteraient ces connaissances et ce savoir-faire si vous deviez l\u2019acqu\u00e9rir aupr\u00e8s de consultants externes\u2009?\u00a0\u00bb<\/p>\n<p>Le deuxi\u00e8me programme se concentre sur le category management et la pr\u00e9sence de la marque dans les magasins, avec de nombreux conseils pratiques. Le troisi\u00e8me porte sur les comp\u00e9tences num\u00e9riques\u00a0: la pr\u00e9sence de la marque dans l\u2019univers de l\u2019e-commerce, e-category management et mani\u00e8re dont le client passe d\u2019un canal \u00e0 l\u2019autre. Le quatri\u00e8me et dernier programme vous apprendra entre autres \u00e0 g\u00e9rer les e-coupons dans les campagnes promotionnelles, \u00e0 optimiser l\u2019utilisation des m\u00e9dias dans un plan marketing et \u00e0 g\u00e9n\u00e9rer de la croissance gr\u00e2ce \u00e0 des applications intelligentes. Tous les webinaires sont organis\u00e9s en anglais.<\/p>\n<h2>Informations pratiques<\/h2>\n<p>Le GS1 College s\u2019adresse aux collaborateurs de diff\u00e9rents secteurs\u00a0: retail, FMCG, bricolage, sant\u00e9, pharmaceutique. La s\u00e9rie de formations d\u00e9butera le 23 septembre. Vous trouverez toutes les informations n\u00e9cessaires concernant le programme sous <a href=\"https:\/\/www.gs1belu.org\/fr\/gs1-college-e-commerce-management-smes?utm_campaign=GS1-college&amp;utm_medium=link&amp;utm_source=retaildetail\">ce lien<\/a>. Pour vous inscrire, cliquez <a href=\"https:\/\/app.livestorm.co\/gs1-belgium-luxembourg\/gs1-college-program-1?type=detailed&amp;utm_campaign=GS1-college&amp;utm_medium=link&amp;utm_source=retaildetail\">ici<\/a>.<\/p>\n<p>\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>(Publireportage) Comment d\u00e9velopper votre marque, optimiser votre assortiment et am\u00e9liorer votre pr\u00e9sence sur tous les canaux\u2009? GS1 lance un programme de formation unique en mati\u00e8re de category management et d\u2019e-commerce \u00e0 destination des PME belges. \u00a0 Lacunes Comment approcher le client de demain par le biais des d\u00e9taillants, applis, webshops et autres market places\u2009? Dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":51079,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[25],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51082","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Convaincre le client de demain : GS1 lance un programme de formation - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"(Publireportage) Comment d\u00e9velopper votre marque, optimiser votre assortiment et am\u00e9liorer votre pr\u00e9sence sur tous les canaux\u2009? 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