{"id":5109,"date":"2014-02-27T09:20:22","date_gmt":"2014-02-27T09:20:22","guid":{"rendered":"https:\/\/www.retaildetail.be\/food\/findus-rachete-la-marque-de-frites-lutosa\/"},"modified":"2014-02-27T09:20:22","modified_gmt":"2014-02-27T09:20:22","slug":"findus-rachete-la-marque-de-frites-lutosa","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/food\/findus-rachete-la-marque-de-frites-lutosa\/","title":{"rendered":"Findus rach\u00e8te la marque de frites Lutosa"},"content":{"rendered":"<h2>Cession obligatoire pour McCain<\/h2>\n<p>Lutosa est une marque de renom dans le monde alimentaire belge. L\u2019entreprise, qui se dit num\u00e9ro un de la frite belge, <strong>est pass\u00e9e aux mains de McCain au printemps 2013<\/strong>. Toutefois ce dernier s\u2019est vu <a target=\"_blank\" href=\"nl\/f-belgique\/bgq-alimentation\/item\/15784-mccain-obtient-le-feu-vert-pour-la-reprise-de-lutosa\" rel=\"noopener\">contraint par la Commission europ\u00e9enne de supprimer ou de c\u00e9der la marque retail Lutosa<\/a>, par crainte d\u2019une concurrence d\u00e9loyale sur le march\u00e9 europ\u00e9en des frites surgel\u00e9es.<\/p>\n<p>A pr\u00e9sent s\u2019est chose faite : McCain a c\u00e9d\u00e9 l\u2019activit\u00e9 retail de Lutosa au fran\u00e7ais Findus. Cette cession n\u2019aura pas de grandes cons\u00e9quences pour McCain, car<strong> Lutosa, en tant que marque retail, ne constitue qu\u2019une petite partie des activit\u00e9s de l\u2019entit\u00e9 reprise par McCain<\/strong> \u2013 la majeure partie du chiffre d\u2019affaires provenant des produits sous \u2018private label\u2019.<\/p>\n<p>La marque de frites fera partie d\u2019une <strong>nouvelle organisation \u2018Findus Lutosa Belgium\u2019<\/strong> cr\u00e9\u00e9e \u00e0 cet effet, avec aux commandes <strong>Ives Depoortere en tant directeur g\u00e9n\u00e9ral<\/strong>. <strong>La gamme Lutosa restera disponible en Belgique<\/strong> et Findus s\u2019est engag\u00e9 \u00e0 maintenir la production dans l\u2019usine actuelle \u00e0 Leuze.<\/p>\n<h2>\n<br \/>Une marque autonome, op\u00e9rant au niveau local<\/h2>\n<p>\u00ab La synergie entre Lutosa et Findus, deux marques fortes, contribuera \u00e0 <strong>d\u00e9velopper le march\u00e9 des produits surgel\u00e9s en Belgique<\/strong> et \u00e0 insuffler une dynamique innovante, avec pour objectif de satisfaire et de servir mieux encore les consommateurs belges et les distributeurs \u00bb, d\u00e9clare Ives Depoortere.<\/p>\n<p>Par cette reprise le groupe Findus dit confirmer \u00ab sa strat\u00e9gie consistant \u00e0 p\u00e9n\u00e9trer de nouveaux march\u00e9s en reprenant des acteurs locaux \u00bb. Ainsi en juin 2011 le groupe fran\u00e7ais avait d\u00e9j\u00e0 repris l\u2019espagnol Frudesa. Dans le cadre de cette strat\u00e9gie, <strong>Lutosa Findus Belgium op\u00e8rera de mani\u00e8re autonome, avec un directeur g\u00e9n\u00e9ral ind\u00e9pendant, un marketing local et \u00ab une approche 100% belge.<\/strong> \u00bb<\/p>\n<p>Findus est<strong> un acteur europ\u00e9en de taille dans le domaine de l\u2019alimentation surgel\u00e9e<\/strong>. L\u2019an dernier l\u2019entreprise avait \u00e9t\u00e9 compromise dans le scandale de la viande \u00e9quine : des traces de viande de cheval contamin\u00e9e avait \u00e9t\u00e9 d\u00e9cel\u00e9es dans ses lasagnes.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em>Traduction : Marie-No\u00eblle Masure<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cession obligatoire pour McCain Lutosa est une marque de renom dans le monde alimentaire belge. L\u2019entreprise, qui se dit num\u00e9ro un de la frite belge, est pass\u00e9e aux mains de McCain au printemps 2013. Toutefois ce dernier s\u2019est vu contraint par la Commission europ\u00e9enne de supprimer ou de c\u00e9der la marque retail Lutosa, par crainte [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":84,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[24],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-5109","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-food"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Findus rach\u00e8te la marque de frites Lutosa - RetailDetail BE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/findus-rachete-la-marque-de-frites-lutosa\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Findus rach\u00e8te la marque de frites Lutosa - RetailDetail BE\" \/>\n<meta property=\"og:description\" content=\"Cession obligatoire pour McCain Lutosa est une marque de renom dans le monde alimentaire belge. L\u2019entreprise, qui se dit num\u00e9ro un de la frite belge, est pass\u00e9e aux mains de McCain au printemps 2013. Toutefois ce dernier s\u2019est vu contraint par la Commission europ\u00e9enne de supprimer ou de c\u00e9der la marque retail Lutosa, par crainte [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.retaildetail.be\/fr\/news\/food\/findus-rachete-la-marque-de-frites-lutosa\/\" \/>\n<meta property=\"og:site_name\" content=\"RetailDetail BE\" \/>\n<meta property=\"article:published_time\" content=\"2014-02-27T09:20:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/i0.wp.com\/www.retaildetail.be\/wp-content\/uploads\/2022\/04\/logo.png?fit=281%2C147&quality=100&strip=all&ssl=1\" \/>\n\t<meta property=\"og:image:width\" content=\"281\" \/>\n\t<meta property=\"og:image:height\" content=\"147\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"dev@grandiz.com\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"dev@grandiz.com\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"NewsArticle\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/findus-rachete-la-marque-de-frites-lutosa\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/findus-rachete-la-marque-de-frites-lutosa\\\/\"},\"author\":{\"name\":\"dev@grandiz.com\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#\\\/schema\\\/person\\\/ba2d383452a753a3a1ce8cdb349b5fc9\"},\"headline\":\"Findus rach\u00e8te la marque de frites Lutosa\",\"datePublished\":\"2014-02-27T09:20:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/findus-rachete-la-marque-de-frites-lutosa\\\/\"},\"wordCount\":369,\"publisher\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/nl\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/findus-rachete-la-marque-de-frites-lutosa\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.retaildetail.be\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo.png\",\"articleSection\":[\"Food\"],\"inLanguage\":\"fr-FR\",\"copyrightYear\":\"2014\",\"copyrightHolder\":{\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/findus-rachete-la-marque-de-frites-lutosa\\\/\",\"url\":\"https:\\\/\\\/www.retaildetail.be\\\/fr\\\/news\\\/food\\\/findus-rachete-la-marque-de-frites-lutosa\\\/\",\"name\":\"Findus rach\u00e8te la marque de frites Lutosa - 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