{"id":51094,"date":"2021-09-16T08:19:28","date_gmt":"2021-09-16T08:19:28","guid":{"rendered":"https:\/\/www.retaildetail.be\/mode\/primark-veut-devenir-plus-durable-et-se-lancer-dans-le-commerce\/"},"modified":"2021-09-16T08:19:28","modified_gmt":"2021-09-16T08:19:28","slug":"primark-veut-devenir-plus-durable-et-se-lancer-dans-le-commerce","status":"publish","type":"post","link":"https:\/\/www.retaildetail.be\/fr\/news\/mode\/primark-veut-devenir-plus-durable-et-se-lancer-dans-le-commerce\/","title":{"rendered":"Primark veut devenir plus durable et se lancer dans l\u2019e-commerce"},"content":{"rendered":"

Primark<\/strong>\u00a0s\u2019est engag\u00e9 \u00e0 intensifier ses efforts pour mettre sur le march\u00e9 des v\u00eatements plus durables au cours des dix prochaines ann\u00e9es. Mais malgr\u00e9 les critiques de nombreux experts \u2013 et alors qu\u2019elle se lance (enfin) dans le commerce \u00e9lectronique \u2013, la cha\u00eene de mode discount refuse de revenir sur sa strat\u00e9gie de prix bas.<\/span><\/p>\n

<\/p>\n

\u00a0<\/p>\n

Neuf engagements<\/strong><\/span><\/h2>\n

\u00ab\u00a0Nous voulons continuer \u00e0 offrir \u00e0 nos clients les prix qu\u2019ils attendent de nous, mais pour des produits fabriqu\u00e9s d\u2019une mani\u00e8re qui est meilleure pour la plan\u00e8te et pour les personnes qui les confectionnent\u2009\u00bb, a d\u00e9clar\u00e9 le CEO Paul Marchant lors de la pr\u00e9sentation de la nouvelle strat\u00e9gie de durabilit\u00e9. Le plan d\u00e9cennal comprend neuf engagements concrets dans trois domaines cl\u00e9s. Le retailer de mode irlandais veut produire des v\u00eatements qui durent plus longtemps, pr\u00e9servent davantage la plan\u00e8te et am\u00e9liorent les conditions de vie des employ\u00e9s tout au long de la cha\u00eene.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Primark promet entre autres de ne produire que des v\u00eatements recyclables d\u2019ici 2027. Trois ans plus tard, l\u2019ensemble de la gamme devra se composer de mat\u00e9riaux recycl\u00e9s ou plus durables. Dans le cadre de la lutte contre le r\u00e9chauffement climatique, Primark a pour objectif de r\u00e9duire de moiti\u00e9 ses \u00e9missions de carbone sur l\u2019ensemble de sa cha\u00eene de valeur d\u2019ici \u00e0 2030. La cha\u00eene souhaite \u00e9galement \u00e9liminer compl\u00e8tement les plastiques \u00e0 usage unique. Enfin, Primark s\u2019est engag\u00e9 \u00e0 offrir des \u00ab\u00a0salaires d\u00e9cents\u00a0\u00bb \u00e0 tous les collaborateurs de sa cha\u00eene logistique mondiale.<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Peu cr\u00e9dible et trompeur<\/strong><\/span><\/h2>\n

Reste \u00e0 savoir si les projets de la cha\u00eene de mode sont r\u00e9alistes. En tout cas, ils n\u2019ont pas impressionn\u00e9 le groupe d\u2019action \u00ab\u00a0Clean Clothes\u00a0\u00bb\u00a0: \u00ab\u00a0Nous nous r\u00e9jouissons de ces annonces Mais quand il s\u2019agit de Primark, nous voulons voir avant de croire<\/a>\u00a0\u00bb, a d\u00e9clar\u00e9 un porte-parole dans Trouw. \u00ab\u00a0Primark a souvent eu l\u2019attitude d\u2019un enfant capricieux dans ce domaine. Ce plan est d\u2019ailleurs issu de ses propres rangs. C\u2019est moins contraignant qu\u2019une convention ind\u00e9pendante.\u00a0\u00bb<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Niki De Schryver, fondatrice du planificateur d\u2019itin\u00e9raires durable COSH, qualifie l\u2019annonce de Primark de trompeuse. Selon elle, ces efforts sont en fait comparables \u00e0 ceux que d\u00e9ploient\u00a0H&M<\/strong>\u00a0et\u00a0Levi\u2019s<\/strong>. \u00ab\u00a0Pour produire un kilo de coton, ils consomment d\u00e9sormais deux kilos de produits chimiques au lieu de trois. Si vous voulez qu\u2019un coton puisse vraiment \u00eatre qualifi\u00e9 de \u00ab\u00a0durable\u00a0\u00bb,\u00a0vous devez opter pour du coton bio<\/a>\u00a0\u00bb, a-t-elle d\u00e9clar\u00e9 dans GVA.<\/span><\/p>\n

\u00a0<\/p>\n

\u00a0<\/p>\n

E-commerce<\/strong><\/span><\/h2>\n

Le moment choisi pour communiquer cet engagement en faveur du d\u00e9veloppement durable est d\u2019autant plus \u00e9tonnant que la cha\u00eene annonce simultan\u00e9ment son intention de lancer un nouveau site web dans le courant de l\u2019ann\u00e9e prochaine. Et celui-ci \u00a0pourrait marquer les premiers pas de l\u2019enseigne dans l\u2019e-commerce.<\/a>, selon plusieurs suiveurs chez Modern Retail.\u00a0Plusieurs sources \u00e9voquent l\u2019introduction d\u2019un syst\u00e8me \u00ab\u00a0click-and-collect\u00a0\u00bb dans quelques magasins s\u00e9lectionn\u00e9s avec soin. Certes, Primark n\u2019annonce pas l\u2019ouverture d\u2019une boutique en ligne g\u00e9n\u00e9ralis\u00e9e, mais ce site pourrait d\u00e9j\u00e0 constituer une demi-r\u00e9volution pour l\u2019enseigne. Ce qui pose une nouvelle question\u00a0: comment associer la mise en place d\u2019un service d\u2019e-commerce \u2013 et les nombreux retours qu\u2019il implique \u2013 \u00e0 une promesse s\u00e9rieuse de durabilit\u00e9\u2009?<\/span><\/p>\n

\u00a0<\/span><\/p>\n

Dans une r\u00e9action adress\u00e9e \u00e0 RetailDetail, la cha\u00eene a d\u00e9clar\u00e9 qu\u2019elle est et restera \u00ab\u00a0un fervent partisan des magasins physiques\u00a0\u00bb. Elle reconna\u00eet cependant que \u00ab\u00a0le num\u00e9rique jouera un r\u00f4le important dans la croissance de notre cha\u00eene\u00a0\u00bb et que le nouveau site web leur permettra \u00ab\u00a0d\u2019analyse en continu d\u2019autres possibilit\u00e9s (en ligne)\u00a0\u00bb.<\/span><\/p>\n

\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

Primark\u00a0s\u2019est engag\u00e9 \u00e0 intensifier ses efforts pour mettre sur le march\u00e9 des v\u00eatements plus durables au cours des dix prochaines ann\u00e9es. Mais malgr\u00e9 les critiques de nombreux experts \u2013 et alors qu\u2019elle se lance (enfin) dans le commerce \u00e9lectronique \u2013, la cha\u00eene de mode discount refuse de revenir sur sa strat\u00e9gie de prix bas. \u00a0 […]<\/p>\n","protected":false},"author":1,"featured_media":51091,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[22],"tags":[],"people":[],"extra":[],"company":[],"topic":[],"region":[],"class_list":["post-51094","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"acf":[],"yoast_head":"\nPrimark veut devenir plus durable et se lancer dans l\u2019e-commerce - RetailDetail BE<\/title>\n<meta name=\"description\" content=\"Primark promet de devenir plus durable, mais la cha\u00eene de mode discount refuse de revenir sur sa strat\u00e9gie de prix bas. 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